Exclusive Event

Marketing Evenings TO: Winning Fans Beyond the Diamond

Join us in Toronto for an inside look at how the Blue Jays are building one of Canada’s most iconic sports brands, where every campaign, chant, and connection goes far beyond the ballpark.

BrainStation Toronto
Wed, Jun 18, 2025
2025-06-18T22:00:00.0000000Z – 2025-06-18T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

This event has ended.

Trevor Smith

Director, Brand & Digital Marketing

Trevor Smith

Director, Brand & Digital Marketing

Join Trevor Smith, Director of Brand & Digital Marketing at the Toronto Blue Jays, as he shares how the team is turning insight into impact and igniting a fan experience that pulses with the energy of the city it calls home.

Trevor Smith

Director, Brand & Digital Marketing

Trevor Smith leads brand and digital marketing for Canada’s baseball team, where his work blends deep fan insight, integrated strategy, and digital-first execution to grow reach and strengthen fan loyalty. At the Blue Jays, Trevor is responsible for shaping brand direction, launching impactful campaigns, and developing strategies that turn moments into memories and fans into lifelong supporters.

01
Brand Building in a Legacy Franchise

How do you modernize a storied sports brand while honouring its heritage? Trevor will break down the Blue Jays’ evolving brand framework, how it’s being rolled out across the organization, and why alignment matters for delivering consistent fan experiences, on and off the field.
02
Turning Insight into Action

Consumer research isn’t just data, it’s fuel. Trevor will share how the Blue Jays marketing team works with analytics to transform fan insights into digital-first campaigns and in-stadium experiences that drive ticket sales and deepen loyalty.
03
From Campaigns to Connections

With responsibilities spanning integrated media, ticketing strategy, and fan journey development, Trevor will walk through how his team approaches multi-channel campaign planning to create real connections, spark emotion, and grow the next generation of Blue Jays fans.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

BrainStation Toronto
Wed, Jun 18, 2025
2025-06-18T22:00:00.0000000Z – 2025-06-18T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

This event has ended.

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Join us for an in-depth look at how authentic connection shapes consumer buying decisions, drives brand loyalty, and fuels the next wave of marketing.