Event Date

2025-06-24T18:00:00.0000000

This event has ended.

Exclusive Event

Marketing Evenings TO: How Mid-Day Squares Turned Snackers into Superfans

Join us in Toronto for an in-depth look at how authentic connection shapes consumer buying decisions, drives brand loyalty, and fuels the next wave of marketing.

BrainStation Toronto
Tue, Jun 24, 2025
2025-06-24T22:00:00.0000000Z – 2025-06-24T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Jake Karls

Co-Founder

Jake Karls

Co-Founder

Join Jake Karls, Co-Founder of Mid-Day Squares, for a bold conversation on how community-first thinking can transform your brand. From building an unapologetically authentic voice to turning customers into die hard advocates, Jake will share how Mid-Day Squares is rewriting the rules of marketing by leading with emotion, transparency, and connection.

Jake Karls

Co-Founder

Jake Karls is the Co-Founder of Mid-Day Squares, a brand disrupting the snacking industry with functional chocolate and bold storytelling. As the face of the brand, he champions authenticity, emotional marketing, and community-driven growth, turning Mid-Day Squares into more than just a product - it’s a lifestyle movement.

01
Turning Customers into a Movement

Great brands don’t just sell products - they sell belonging. Learn how Mid-Day Squares built an engaged, cult-like community by making customers feel like part of the journey.
02
The Rise of Unfiltered Marketing

Authenticity is the new currency. Jake will break down how raw, behind-the-scenes content and personality-driven storytelling fuel deeper consumer connections.
03
Community as the New Marketing Strategy

Forget traditional advertising - your audience is your best marketing tool. Discover how to harness community-driven growth, word-of-mouth advocacy, and shared experiences to build lasting brand love.

Details of the Day

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Tue, Jun 24, 2025
2025-06-24T22:00:00.0000000Z – 2025-06-24T23:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

This event has ended.

More Upcoming Events

Jan 14

Intro to Product Design

Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:00 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$10

Ethel Zlotnik

Senior UX Designer

Discussion Topics:

What is Product Deisgn?
Design Thinking in Action
Adding Design Skills to Your Toolkit

Jan 14

Intro to Product Design Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.