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Exclusive Event

Marketing Evenings TO: How Mid-Day Squares Turned Snackers into Superfans

Join us in Toronto for an in-depth look at how authentic connection shapes consumer buying decisions, drives brand loyalty, and fuels the next wave of marketing.

  • BrainStation Toronto
  • Tue, Jun 24, 2025
  • 2025-06-24T22:00:00.0000000Z  –  2025-06-24T23:30:00.0000000Z
  • Almost Sold Out
Reserve My Spot
  • Jake Karls

    Jake Karls

    Co-Founder

Jake Karls

Co-Founder

Mid-Day Squares

Join Jake Karls, Co-Founder of Mid-Day Squares, for a bold conversation on how community-first thinking can transform your brand. From building an unapologetically authentic voice to turning customers into die hard advocates, Jake will share how Mid-Day Squares is rewriting the rules of marketing by leading with emotion, transparency, and connection.

  • Jake Karls

    Jake Karls

    Co-Founder

    Jake Karls is the Co-Founder of Mid-Day Squares, a brand disrupting the snacking industry with functional chocolate and bold storytelling. As the face of the brand, he champions authenticity, emotional marketing, and community-driven growth, turning Mid-Day Squares into more than just a product - it’s a lifestyle movement.

Exclusive Event

Event Overview

This discussion explores how businesses can turn their audience into powerful brand ambassadors. We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.

  • 01

    Turning Customers into a Movement

    Great brands don’t just sell products - they sell belonging. Learn how Mid-Day Squares built an engaged, cult-like community by making customers feel like part of the journey.

  • 02

    The Rise of Unfiltered Marketing

    Authenticity is the new currency. Jake will break down how raw, behind-the-scenes content and personality-driven storytelling fuel deeper consumer connections.

  • 03

    Community as the New Marketing Strategy

    Forget traditional advertising - your audience is your best marketing tool. Discover how to harness community-driven growth, word-of-mouth advocacy, and shared experiences to build lasting brand love.

Details of the Day

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

  1. Finding Your Way

    Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.

  2. Entering The Building

    Look for Quantum Coffee, enter the building, and follow the signs to the elevators.

  3. Once You're Inside

    Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Toronto Map

Get Started

Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

  • BrainStation Toronto
  • Tue, Jun 24, 2025
  • 2025-06-24T22:00:00.0000000Z  –  2025-06-24T23:30:00.0000000Z
  • Almost Sold Out
Reserve My Spot

More Upcoming Events

Jul 03

AI Evenings TO

Unlocking the Power of AI in Sports and Live Entertainment

Join us to explore how AI is transforming the way fans engage, teams perform, and venues operate.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Ryan Khurana

Ryan Khurana

Lead, Machine Learning and Advanced Analytics

Discussion Topics:

  • Real-Time AI for Real-World Decisions
  • Personalization at Scale
  • Operational AI That Works Under Pressure
Jul 03
AI Evenings TO Unlocking the Power of AI in Sports and Live Entertainment

Join us to explore how AI is transforming the way fans engage, teams perform, and venues operate.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Ryan Khurana

Ryan Khurana

Lead, Machine Learning and Advanced Analytics

Discussion Topics:

  • Real-Time AI for Real-World Decisions
  • Personalization at Scale
  • Operational AI That Works Under Pressure
View Event
Jul 10

Product Evenings TO

Inside Air Canada’s Award-Winning UX

Join us in Toronto as Jose Platero shares how Air Canada is redefining digital travel through award-winning design and product strategy.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • Designing for Impact
  • Balancing Scale and Empathy
  • Building the Future of Travel, Digitally
Jul 10
Product Evenings TO Inside Air Canada’s Award-Winning UX

Join us in Toronto as Jose Platero shares how Air Canada is redefining digital travel through award-winning design and product strategy.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Jose Platero

Jose Platero

Director, Digital Product & Design

Discussion Topics:

  • Designing for Impact
  • Balancing Scale and Empathy
  • Building the Future of Travel, Digitally
View Event
Jul 15

Design Evenings TO

Designing the Future of AI-Powered Personalized Experiences at Instacart

Join us in Toronto for a behind-the-scenes look at how Instacart is designing the future of AI-powered personalization.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Eduardo Alarcon

Eduardo Alarcon

Staff Product Designer

Discussion Topics:

  • Designing Long-Term Strategic Direction
  • Translating “Flying Cars” into Action
  • Making the Experience Feel Right
Jul 15
Design Evenings TO Designing the Future of AI-Powered Personalized Experiences at Instacart

Join us in Toronto for a behind-the-scenes look at how Instacart is designing the future of AI-powered personalization.

  • 6:00 PM - 7:30 PM EDT
  • 482 Front St W, 2nd Floor, Toronto, ON
  • $25
Eduardo Alarcon

Eduardo Alarcon

Staff Product Designer

Discussion Topics:

  • Designing Long-Term Strategic Direction
  • Translating “Flying Cars” into Action
  • Making the Experience Feel Right
View Event
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