Exclusive Event

Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing

We hosted an exclusive event in Toronto exploring how the Raptors redefined athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.

BrainStation Toronto
Event Recap
Jul 23, 2025

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Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah, Director of Player Branding at the Toronto Raptors, joined us for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane shared how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.

More Upcoming Events

Mar 11

Leaders in Fintech

Designing the Future of Financial Experiences

Join us in Toronto for a forward-looking conversation with senior design leaders shaping the future of financial services through thoughtful, human-centred experiences.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Human-Centred Design at Enterprise Scale
Designing with AI in Financial Services
The Evolving Role of Design Leadership in Fintech

Mar 11

Leaders in Fintech Designing the Future of Financial Experiences

Join us in Toronto for a forward-looking conversation with senior design leaders shaping the future of financial services through thoughtful, human-centred experiences.

6:00 PM - 7:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$45

Discussion Topics:

Human-Centred Design at Enterprise Scale
Designing with AI in Financial Services
The Evolving Role of Design Leadership in Fintech

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Mar 19

Intro to Digital Marketing

Toronto

Join us in Toronto to discover how Digital Marketing connects brands with audiences in measurable ways.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

Annie Ngo

Product Marketing Manager

Discussion Topics:

The Role of a Digital Marketer
Real-World Application
Adding Marketing Skills to Your Toolkit

Mar 19

Intro to Digital Marketing Toronto

Join us in Toronto to discover how Digital Marketing connects brands with audiences in measurable ways.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

Annie Ngo

Product Marketing Manager

Discussion Topics:

The Role of a Digital Marketer
Real-World Application
Adding Marketing Skills to Your Toolkit

View Event

Mar 19

Intro to Product Design

Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

Sarah Doss

Product Designer

Discussion Topics:

What is Product Design?
Design Thinking in Action
Adding Design Skills to Your Toolkit

Mar 19

Intro to Product Design Toronto

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.