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Exclusive Event

Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing

Join us in Toronto for an exclusive look at how the Raptors are redefining athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.

  • BrainStation Toronto
  • Wed, Jul 23, 2025
  • 2025-07-23T22:00:00.0000000Z  –  2025-07-23T23:30:00.0000000Z
Reserve My Spot
  • Tidiane Bah

    Tidiane Bah

    Director, Player Branding Toronto Raptors

Tidiane Bah

Director, Player Branding Toronto Raptors

Toronto Raptors

Join Tidiane Bah, Director of Player Branding at the Toronto Raptors, for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane will share how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.

  • Tidiane Bah

    Tidiane Bah

    Director, Player Branding Toronto Raptors

    Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.

Exclusive Event

Event Overview

This session explores how the Toronto Raptors are redefining player branding by aligning individual identities with team goals and storytelling. It will highlight how culture, insight, and personal branding deepen fan engagement and drive business outcomes.

  • 01

    Building Brand Roles for Players

    How the Raptors assign brand roles to players based on personality and fan perception, and why aligning those roles with team strategy is key to deepening emotional connections.

  • 02

    From Insight to Activation

    A look at how biannual fan research, player dossiers, and strategic selection processes guide campaign planning, partnerships, and community engagement.

  • 03

    Next-Gen Athlete Marketing

    How the Raptors are helping rookies transition from NIL to NBA, and how analytics tools are being used to benchmark social influence and build long-term brand equity for both players and the team.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

  1. Finding Your Way

    Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.

  2. Entering The Building

    Look for Quantum Coffee, enter the building, and follow the signs to the elevators.

  3. Once You're Inside

    Take elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Toronto Map

Get Started

Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

  • BrainStation Toronto
  • Wed, Jul 23, 2025
  • 2025-07-23T22:00:00.0000000Z  –  2025-07-23T23:30:00.0000000Z
Reserve My Spot

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  • Sukhmani Dev
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  • The Evolving Role of Product Leaders
  • AI & Product: Innovating Without Losing Human Insight
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Join us in for a forward-looking conversation with senior product and innovation leaders.

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  • 482 Front St W, 2nd Floor, Toronto, ON
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