Exclusive Event

Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing

We hosted an exclusive event in Toronto exploring how the Raptors redefined athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.

BrainStation Toronto
Event Recap
Jul 23, 2025

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Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah, Director of Player Branding at the Toronto Raptors, joined us for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane shared how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.

More Upcoming Events

Jun 09

Marketing Evenings TO

Twitch in 2026 - Culture lives on Live

From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

How Culture Happens First on Live
Inside the Life of a Twitch Streamer
Inside the Life of a Twitch Streamer

Jun 09

Marketing Evenings TO Twitch in 2026 - Culture lives on Live

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Discussion Topics:

How Culture Happens First on Live
Inside the Life of a Twitch Streamer
Inside the Life of a Twitch Streamer

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Jun 11

Marketing Evenings TO

TikTok for Business Presents: Built to Grow

The growth playbook is being rewritten in real time, and we're bringing the people rewriting it in Toronto together. No keynotes. No sales pitches. Just candid conversations about what's actually working in 2026 and what you need to do about it.

6:00 PM - 8:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON

Discussion Topics:

Capturing Attention in 2026
The Modern Growth Engine: Creators & AI
Building a Brand That Compounds

Jun 11

Marketing Evenings TO TikTok for Business Presents: Built to Grow

6:00 PM - 8:30 PM EDT
482 Front St W, 2nd Floor, Toronto, ON

Discussion Topics:

Capturing Attention in 2026
The Modern Growth Engine: Creators & AI
Building a Brand That Compounds

View Event

Jun 15

Demo Event TO

Building a Personal Data Tool with Cursor

In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.