Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing
Exclusive Event
Marketing Evenings TO:How the Raptors Are Redefining Athlete Marketing
We hosted an exclusive event in Toronto exploring how the Raptors redefined athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.
Relive the highlights of Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing with Tidiane Bah in the photo gallery. Download and share your favorites, and don't miss the next event!
Tidiane Bah, Director of Player Branding at the Toronto Raptors,joined us for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane shared how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.
Tidiane Bah
Director, Player Branding Toronto Raptors
Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.
From live moments that get clipped and shared across the internet to creator-led communities shaping trends, this event will unpack how live streaming is redefining content, influence, and brand engagement in 2026 and beyond.
The growth playbook is being rewritten in real time, and we're bringing the people rewriting it in Toronto together. No keynotes. No sales pitches. Just candid conversations about what's actually working in 2026 and what you need to do about it.
In this expert-led demo event, you’ll see how ideas become functional software in real time using Cursor. Follow along as we move from defining the problem, to building with AI, to turning raw data into meaningful insights.
In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.
See digital skills in action at our live showcase. Watch BrainStation Certification alumni present real-world portfolio projects built during their certification programs, demonstrating how they use industry tools to solve business challenges.
Join us for a forward-looking conversation with leaders shaping how insurance is evolving through digital experiences, AI, and customer-first innovation.
6:00 PM
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8:00 PM BST
55-57 Rivington St, London
£25
Discussion Topics:
A New Era of Digital Insurance Experiences
The 2026 Roadmap: Trends Shaping the Future of Insurance
The 2026 Roadmap: Trends Shaping the Future of Insurance
Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.
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