Exclusive Event

Marketing Evenings TO: How the Raptors Are Redefining Athlete Marketing

We hosted an exclusive event in Toronto exploring how the Raptors redefined athlete marketing, from aligning player personalities with team strategy to turning cultural insight into brand equity.

BrainStation Toronto
Event Recap
Jul 23, 2025

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Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah, Director of Player Branding at the Toronto Raptors, joined us for a conversation about how athlete marketing is evolving beyond the court. From defining brand roles for players to leveraging fan insight and analytics, Tidiane shared how the Raptors are building deeper fan connections and long-term brand equity by aligning personal identity with team strategy.

Tidiane Bah

Director, Player Branding Toronto Raptors

Tidiane Bah is the Director of Player Branding at the Toronto Raptors, where he leads strategy and execution to amplify player identities and strengthen fan connections. With expertise in brand storytelling and athlete collaboration, Tidiane crafts compelling narratives that elevate both player and team presence in the community and media.

More Upcoming Events

Apr 15

Product Evenings TO

Innovating Beyond Transactions

Rohit Sharma explores how teams can use payments as a foundation for deeper engagement, unlocking loyalty, rewards, and meaningful customer insights rather than treating transactions as endpoints.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Rohit Sharma

Director, Product Management

Discussion Topics:

From Payment Rails to Product Experiences
Designing Experience-First Payment Products
Measuring What Matters in Modern Payments

Apr 15

Product Evenings TO Innovating Beyond Transactions

Rohit Sharma explores how teams can use payments as a foundation for deeper engagement, unlocking loyalty, rewards, and meaningful customer insights rather than treating transactions as endpoints.

6:00 PM - 8:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$35

Rohit Sharma

Director, Product Management

Discussion Topics:

From Payment Rails to Product Experiences
Designing Experience-First Payment Products
Measuring What Matters in Modern Payments

View Event

Apr 20

Intro to

Product Design Certification Course

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

6:00 PM - 7:00 PM EDT
482 Front St W, 2nd Floor, Toronto, ON
$10

Stephen O'Connell

Principal UX Designer

Discussion Topics:

What is Product Design?
Design Thinking in Action
Adding Design Skills to Your Toolkit

Apr 20

Intro to Product Design Certification Course

Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.