Exclusive Event

Marketing Evenings VAN: The Future Product Marketer – AI, Alignment & Authenticity

Launching a product is just the start, sustained growth takes strategic focus and deep collaboration. Emma shares how Shopify’s marketing team built Shop Campaigns into essential tools by co-creating with merchants, embracing AI for smarter workflows, and staying focused amid constant change.

BrainStation Vancouver
Tue, Jun 10, 2025
2025-06-11T01:00:00.0000000Z – 2025-06-11T02:30:00.0000000Z

455 Granville St, Vancouver, BC How to get here
$25

This event has ended.

Emma Shanahan

Product Marketing Lead

Emma Shanahan

Product Marketing Lead

Join Emma Shanahan, Product Marketing Lead at Shopify, as she unpacks how the team built Shop Campaigns into a growth-driving tool by co-creating with merchants, streamlining workflows with AI, and staying strategically focused in a fast-moving landscape.

Emma Shanahan

Product Marketing Lead

Emma is a cross-functional leader at Shopify, where she focuses on crafting strategic marketing initiatives that align deeply with both internal goals and merchant success. With a passion for empathy-driven messaging, innovation, and thoughtful brand growth, she brings a refreshing and future-forward perspective to product marketing.

01
Building in Lockstep with Customers

True product love starts with deep customer connection. Learn how staying closely aligned with customer needs fuels smarter decisions, faster iterations, and long-term adoption.
02
Reframing Limitations as Opportunities for Focus

Constraints don’t have to hinder innovation, they can sharpen it. Explore how narrowing scope with intention leads to more impactful solutions and clearer product value.
03
Balancing GTM with Customer Milestones for Optimized Growth

A successful go-to-market strategy doesn’t end at launch. See how syncing GTM efforts with key customer milestones drives sustained engagement and scalable growth.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

BrainStation Vancouver
Tue, Jun 10, 2025
2025-06-11T01:00:00.0000000Z – 2025-06-11T02:30:00.0000000Z

455 Granville St, Vancouver, BC Get Directions
$25

This event has ended.

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