Marketing Evenings VAN: How Purpose Drives Performance with Adidas
Exclusive Event
Marketing Evenings VAN:How Purpose Drives Performance with Adidas
Join us in Vancouver for an exclusive fireside conversation with Connor Emeny, an endurance athlete, author, and community builder who’s helping adidas reshape what it means to run, not just for sport, but for purpose, mindset, and connection.
From leading the adidas Runners community across Canada to completing world-first athletic feats, Connor Emeny brings a bold and human approach to experience design. At adidas, he champions a five-pillar philosophy, Physical, Mindset, Nutrition, Product, and Recovery, creating spaces where people feel inspired to move. As a published author and documentary subject, Connor is turning personal missions into shared movements.
Connor Emeny
Experience Manager
Connor Emeny leads running experiences at adidas Canada, where he helps shape the adidas Runners community across the country. As a former pro triathlete, author, and endurance adventurer, Connor brings a powerful blend of purpose, energy, and empathy to his work, creating inclusive spaces for runners of all backgrounds to connect, grow, and move together.
Exclusive Event
Event Overview
Join us in Vancouver for a fireside chat with Connor Emeny, athlete, experience designer, and storyteller, sharing mindset, risks, and lessons from his journey. From creating adidas running communities to launching a book and film, Connor explores what it means to lead boldly and build with purpose.
01
Running Together: The Power of Community
Connor dives into how adidas Runners creates global impact through local connection. From Vancouver to Tokyo, the five pillars: movement, nutrition, recovery, mindset & gear, guide how the brand builds authentic relationships with runners.
02
Brand in Motion: What adidas Is Doing Differently
Learn how adidas blends performance and purpose by integrating storytelling, community leadership, and product experience. Connor shares how the brand is redefining what it means to show up in sport, both on the streets and online.
03
Bold Moves and Personal Missions
Taking action is a mindset, and Connor lives it. Hear how he’s bringing bold storytelling into his own journey, including a new book and upcoming film. This segment connects the dots between brand building and personal bravery.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off
Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city buses are allowed on Granville St in front of the campus.
Once You're Inside
Our staff will be there to greet you at reception.
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