Exclusive Event

Marketing Evenings VAN: How to Measure If Content Really Works

This session brought together Robin Rozhon and Simon Shyng from Electronic Arts (EA) to explore how creativity and data came together to redefine success in content marketing, moving beyond clicks and impressions to build campaigns that resonated, engaged, and delivered real business impact.

BrainStation Vancouver
Event Recap
Nov 20, 2025

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Robin Rozhon

Senior Manager, Marketing & Content
Simon Shyng

Senior Manager, Marketing

“Not all views are equal. Less than 8% of all published content across esports channels accounted for 69% of total engagements"

- Simon Shyng, Senior Manager, Marketing, EA

Robin Rozhon

Senior Manager, Marketing & Content

Robin Rozhon leads marketing and content strategy at Electronic Arts, crafting campaigns that connect games with global audiences. With a focus on storytelling, engagement, and community building, Robin helps bring EA’s immersive experiences to life through meaningful and memorable content.
Simon Shyng

Senior Manager, Marketing

Simon Shyng leads data-informed content strategies for Madden NFL and College Football at Electronic Arts. With over a decade of experience in global marketing and live service games, Simon focuses on transforming creative performance data into actionable insights that sharpen strategy, elevate campaign efficiency, and connect fans with the stories behind EA’s biggest sports franchises.

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