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Exclusive Event

Marketing Evenings VAN: How to Measure If Content Really Works

Join Robin Rozhon and Simon Shyng from Electronic Arts (EA), for an evening dedicated to redefining success in content marketing. Beyond clicks and impressions, this session explores how to connect creativity and data to build campaigns that truly resonate, drive engagement, and deliver measurable business impact.

  • BrainStation Vancouver
  • Thu, Nov 20, 2025
  • 2025-11-21T02:00:00.0000000Z  –  2025-11-21T03:30:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Robin Rozhon

    Robin Rozhon

    Senior Manager, Marketing & Content

    Electronics Arts
  • Simon Shyng

    Simon Shyng

    Senior Manager, Marketing

    Electronics Arts

Drawing on their experience leading global content strategies at EA, Robin and Simon will share practical approaches for moving from surface-level metrics to real value. Attendees will learn how to assess attention, reach, and engagement, uncover content’s ripple effects, and translate insights into action that improves creative efficiency and campaign results.

 

  • Robin Rozhon

    Robin Rozhon

    Senior Manager, Marketing & Content

    Robin Rozhon leads marketing and content strategy at Electronic Arts, crafting campaigns that connect games with global audiences. With a focus on storytelling, engagement, and community building, Robin helps bring EA’s immersive experiences to life through meaningful and memorable content.

  • Simon Shyng

    Simon Shyng

    Senior Manager, Marketing

    Simon Shyng leads data-informed content strategies for Madden NFL and College Football at Electronic Arts. With over a decade of experience in global marketing and live service games, Simon focuses on transforming creative performance data into actionable insights that sharpen strategy, elevate campaign efficiency, and connect fans with the stories behind EA’s biggest sports franchises.

Exclusive Event

Event Overview

How do you know if your content is actually making an impact? In this session, join Robin Rozhon and Simon Shyng as they unpack how top brands move beyond vanity metrics to measure what really matters.

  • 01

    Measuring What Matters: From Views to Value

    Why impressions can be misleading, how to evaluate if content reached the right audience, held attention, and drove meaningful action, and how benchmarking separates what’s good from what’s great.

  • 02

    The Ripple Effect: How Great Content Multiplies Its Impact

    Learn to identify when content drives secondary waves of attention, including press, creator amplification, and user-generated content, and how to leverage these effects to extend reach and resonance.

  • 03

    From Insight to Action: Making Creative Work Harder

    See how insights and benchmarks can sharpen briefs, guide creative choices, and increase the efficiency of every asset across channels, turning data into decisions and content into results.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

  1. Finding Your Way

    Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.

  2. Ride Sharing and Taxi Drop-off

    Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

Vancouver Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation Vancouver
  • Thu, Nov 20, 2025
  • 2025-11-21T02:00:00.0000000Z  –  2025-11-21T03:30:00.0000000Z
Purchase Tickets

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