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Exclusive Event

Marketing Evenings VAN: How to Measure If Content Really Works

This session brought together Robin Rozhon and Simon Shyng from Electronic Arts (EA) to explore how creativity and data came together to redefine success in content marketing, moving beyond clicks and impressions to build campaigns that resonated, engaged, and delivered real business impact.

  • BrainStation Vancouver
  • Event Recap
  • Nov 20, 2025
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  • Robin Rozhon

    Robin Rozhon

    Senior Manager, Marketing & Content

    Electronics Arts
  • Simon Shyng

    Simon Shyng

    Senior Manager, Marketing

    Electronics Arts

“Not all views are equal. Less than 8% of all published content across esports channels accounted for 69% of total engagements"

 

- Simon Shyng, Senior Manager, Marketing, EA

 

  • Robin Rozhon

    Robin Rozhon

    Senior Manager, Marketing & Content

    Robin Rozhon leads marketing and content strategy at Electronic Arts, crafting campaigns that connect games with global audiences. With a focus on storytelling, engagement, and community building, Robin helps bring EA’s immersive experiences to life through meaningful and memorable content.

  • Simon Shyng

    Simon Shyng

    Senior Manager, Marketing

    Simon Shyng leads data-informed content strategies for Madden NFL and College Football at Electronic Arts. With over a decade of experience in global marketing and live service games, Simon focuses on transforming creative performance data into actionable insights that sharpen strategy, elevate campaign efficiency, and connect fans with the stories behind EA’s biggest sports franchises.

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