Event Date

2025-11-27T18:00:00.0000000

Exclusive Event

Marketing Evenings VAN: Beyond the Game, Where Sport Becomes Culture

Join us in Vancouver as we’ll explore how art, design, and storytelling are transforming the world of sport into a powerful cultural movement. From creative partnerships with artists to innovative fan experiences, discover how marketing leaders and creatives are redefining what it means to build brands that move people on and off the field.

BrainStation Vancouver
Thu, Nov 27, 2025
2025-11-28T02:00:00.0000000Z – 2025-11-28T03:30:00.0000000Z

455 Granville St, Vancouver, BC How to get here
$45

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Jeff Aylen

Director of Marketing & Brand
Jessie Sohpaul

Artist
Carson Ting

Founder & Artist

Hear from Industry Leaders

Jeff Aylen

Director of Marketing & Brand

Jeff Aylen is the Director of Marketing & Brand at Vancouver Whitecaps FC, where he oversees creative strategy, brand storytelling, campaign execution, and retail initiatives. With over a decade of experience in international sports marketing, he has developed campaigns that connect deeply with community and culture on and off the pitch. Previous roles include positions at Ottawa Sports & Entertainment Group, Toronto Wolfpack, and the International Ski Federation. He also holds a Master of Advanced Studies in Sport Administration and Technology from AISTS in Lausanne, Switzerland.
Jessie Sohpaul

Artist

Jessie Sohpaul is an artist and designer whose work explores identity and belonging through visual storytelling. Drawing from his background as a first-generation Punjabi raised in Vancouver, he blends South Asian motifs with contemporary design to create bold, narrative-driven visual work. His practice navigates the tension between tradition and reinvention, bridging the inherited with the imagined. His interdisciplinary approach spans art, design, and public space, often reinterpreting traditional symbols through a modern lens to explore how heritage and place intersect. Jessie has collaborated with organizations such as the NBA, FIFA, Vancouver Whitecaps, Vancouver Canucks, Staple NYC, City of Vancouver, City of Surrey, TransLink, and YVR. His work has been exhibited in Vancouver, Toronto, Oakland, Los Angeles, and New York City, and featured in Harper’s Bazaar, Grazia, and CBC.
Carson Ting

Founder & Artist

Carson Ting is an artist and the founder of Billion Buns, recognized for his vibrant and whimsical style. He also leads Chairman Ting, an award-winning art and design studio that has collaborated with global brands such as Adidas, FIFA, Nike, Microsoft, Starbucks, OFF-WHITE, NBA, Porsche, Mercedes-Benz, adidas Originals, and Snoop Dogg’s 19 Crimes wine. His work combines fluid, organic linework with playful, character-driven shapes, resulting in a distinct and recognizable visual language. Carson began his career as an advertising art director in Toronto, where he created award-winning campaigns for brands including Nike Jordan, Sony, Lexus, and Science World. Beyond his commercial work, Carson is expanding his practice into fine arts to build a deeper personal body of work. All of his creative production is executed through his studio, Chairman Ting. He is also deeply committed to mentoring emerging artists, supporting the creative community, and sharing his experience. Carson serves on Capilano University’s Advisory Committee and teaches as a non-regular instructor at the IDEA School of Design, where he specializes in mural illustration and art direction.

01
Art Meets Sport: Creative Partnerships

How major sports organizations collaborate with artists to create campaigns that resonate far beyond the game. Learn how aligning creative vision with business goals can produce partnerships that benefit both artists and brands, and inspire entire communities.
02
Building Culture Through Design

Explore how design, storytelling, and UX shape fan engagement, city pride, and cultural identity. Through examples from International and Vancouver-based collaborations, we’ll discuss how great design turns sporting events into shared cultural experiences.
03
Career Pathways at the Intersection of Sports and Creativity

Hear from industry leaders on career-defining moments, navigating agency and freelance life, and leveraging creative opportunities in sports to make a lasting impact in culture and brand storytelling.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city busses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Vancouver
Thu, Nov 27, 2025
2025-11-28T02:00:00.0000000Z – 2025-11-28T03:30:00.0000000Z

455 Granville St, Vancouver, BC Get Directions
$45

Purchase Tickets

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