Do You Need a Degree to Be a Digital Marketer?

No, you do not need a specific university degree to get a job in digital marketing. However, when you look at job postings for Digital Marketers, you will likely find that many do require a Bachelor’s or equivalent diploma. But, interestingly, many of those postings will not expect your degree to be within the field of digital marketing.

It’s also possible to transition into a career as a Digital Marketer by building on the transferable skills you developed in another field, as long as you have also acquired the aptitudes a Digital Marketer needs to possess.

Are Digital Marketing Bootcamps Worth It?

Yes, digital marketing bootcamps and courses are an increasingly worthwhile investment. To land a job in digital marketing, you’ll need to demonstrate that you’ve learned the fundamentals of SEO and SEM, analytics, social media marketing and advertising, and email marketing. You can develop these skills and get first-hand experience in digital marketing courses and programs, such as BrainStation’s Digital Marketing bootcamp, which can be completed in 12 weeks.

It’s also worth noting that even with a degree in marketing, you may still lack many of the core competencies crucial to the role of a Digital Marketer. Keeping up on the changing tools, technology, and channels requires continuous curiosity and learning, and a digital marketing bootcamp is an easy way to shore up your marketing skills and knowledge.