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Digital Marketer

What Is Digital Marketing?

Ready to start your career in Marketing? Find out more about BrainStation's Digital Marketing Bootcamp

Digital Marketing involves all marketing efforts that use digital media (or “electronic devices” and “digital channels”) to reach customers and promote brands and services, including websites, social media, search engines, mobile apps, email, text messages, and more.

Digital Marketers’ goals can be just as varied: establishing brand or corporate identity, customer outreach, information campaigns, boosting user engagement, converting browsers into shoppers, and so on.

What Are Examples of Digital Marketing?

Examples of digital marketing include:

  • Websites, which are ground zero for digital marketing—both your own corporate site and the sites of others – offering an endless array of places to advertise. These include sponsored posts on Facebook and Instagram, Google ads, banner ads, and any other social channel that accepts paid advertising.

  • Email marketing, used by companies to reach out to current customers to encourage higher engagement, as well as reach out to potential customers to entice them to join your community. Email marketing is an excellent low-cost way to keep an audience engaged and your brand top of mind.

  • Social Media, now a key way for users to interact directly with brands. This refers not to the paid placement of ads mentioned above, but to native original content as it appears on the brand’s own Twitter feed, Instagram, Facebook, Pinterest, Quora, LinkedIn, or TikTok—all places that a brand can connect to an audience, showcase its products, and encourage word of mouth.

  • Search Engine Marketing (SEM) and Search Engine Optimization (SEO) represent the first line of offense in getting your content in front of potential viewers, specifically those conducting online searches. Together, they represent the process of leveraging search engines like Google to increase the probability that your content ranks on the first few pages of someone’s search results. This final, crucial component of content marketing ensures your blog posts and other written assets effectively improve your rank on Google, so they can draw in and educate new customers.

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