PROFESSIONAL CERTIFICATION
Digital Marketing Certification
Upon Successful Completion
Earn the Digital Marketer Certification (DMC™)
Accelerate your career with the globally recognized BrainStation Digital Marketer Certification (DMC™), through hands-on experience in live courses taught by Digital Marketing leaders from global tech companies.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Course Overview Digital Marketing Certification
Deana
Senior Measurement Partner at Pinterest
Lennie
Senior Manager, UX at Staples
Jon
Head of Marketing Solutions at LinkedIn
Natasha
Paid Media Lead at lululemon
Get Certified as a Digital Marketer
Gain essential Digital Marketing skills with hands-on instruction from industry leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
BrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
BrainStation was one of the key steps I took to get me to where I am today.
Deana
Senior Measurement Partner at Pinterest
Digital Marketer Certification (DMC™) Course Overview
DMC-2024Q3
- Concepts
Brand Positioning
Customer Journey
Marketing Plan
AI in Marketing
Content Branding
Content Strategy
Copywriting
SEO
PPC
Display Ads
Remarketing
Campaign Optimization
Future of Advertising
Websites and Landing Pages
Google Analytics
UGC
Storytelling
Email Marketing
Drip Campaigns
Brand Positioning
SEO
Websites and Landing Pages
Customer Journey
PPC
Google Analytics
Marketing Plan
Display Ads
UGC
AI in Marketing
Remarketing
Storytelling
Content Branding
Campaign Optimization
Email Marketing
Content Strategy
Future of Advertising
Drip Campaigns
Copywriting
- Frameworks
Exchanging value
Marketing as an art & science
Data-driven marketing strategy
6 steps to creating a marketing plan
SMART goals
Customer journey maps
AI in Digital Marketing
Content Strategy
Keywords and targeting
Keyword mapping
Branding and positioning in content
Content Pillars
AI Content Marketing
Content Authenticity
Copywriting Strategy
How to write persuasive copy
Call-to-actions (CTAs)
Prompt engineering techniques
SEO Components
Backlink Strategy
Google's Quality Score Formula
Keyword match types
Creating ad copy
Building a social media marketing strategy
UGC and Influencer content strategy
Mastering Storytelling
Setting up an email marketing campaign
Exchanging value
Branding and positioning in content
Backlink Strategy
Marketing as an art & science
Content Pillars
Google's Quality Score Formula
Data-driven marketing strategy
AI Content Marketing
Keyword match types
6 steps to creating a marketing plan
Content Authenticity
Creating ad copy
SMART goals
Copywriting Strategy
Building a social media marketing strategy
Customer journey maps
How to write persuasive copy
UGC and Influencer content strategy
AI in Digital Marketing
Call-to-actions (CTAs)
Mastering Storytelling
Content Strategy
Prompt engineering techniques
Setting up an email marketing campaign
Keywords and targeting
SEO Components
Keyword mapping
- Skills
- Customer Research
- Market Analysis
- Content Creation
- AI Content Tools
- SEO Strategy
- Keyword Planning
- PPC Ad Creation
- Backlink Analysis
- Remarketing Strategy
- Analytics Reporting
- Social Media Strategy
- Email Campaigns
- Drip Campaign Management
- Industry tools
Why Get Certified as a Digital Marketer
Taught By Leaders From Top Global Tech Companies
Receive hands-on training from digital marketing leaders working at companies like Amazon, Meta, and Microsoft.
Build Your Digital Marketing Portfolio
Build a digital marketing portfolio that demonstrates your unique expertise and experience.
Globally Recognized By Top Companies
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
Digital Marketer Success Stories
BrainStation's Digital Marketing course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.
Kelsey Rizzo
Social Media Specialist at Nike
Digital Marketing Course Start Dates
Take the Digital Marketing Certification online or in-person at any of BrainStation's campuses. Select a time that fits your schedule.
Class dates & times
Location
Instructor
November 12 - January 14
8 Tuesdays • Online
Online
December 4 - February 5
8 Wednesdays • Online
Online
Marketing Leader at AWS
December 10 - February 11
8 Tuesdays • Online
Online
Global Marketing Lead at Amazon
January 21 - March 11
8 Tuesdays • Online
Online
Global Marketing Manager at Spotify
January 21 - March 11
8 Tuesdays • Online
Online
Marketing Manager at Amazon
January 29 - March 19
8 Wednesdays • Online
Online
Marketing Leader at Amazon
February 19 - April 9
8 Wednesdays • Online
Online
Marketing Leader at AWS
Class dates & times
Location
Instructor
December 2 - February 10
6:30pm - 9:30pm EST
8 Mondays • New York
New York
Marketing Leader at Adobe
January 22 - March 12
6:30pm - 9:30pm EST
8 Wednesdays • New York
New York
Marketing Leader at Google
Class dates & times
Location
Instructor
November 12 - January 14
6:30pm - 9:30pm EST
8 Tuesdays • Miami
Miami
January 21 - March 11
6:30pm - 9:30pm EST
8 Tuesdays • Miami
Miami
Head of Digital Performance at Adobe
Class dates & times
Location
Instructor
December 2 - February 3
6:30pm - 9:30pm GMT
8 Mondays • London
London
Performance Marketing Manager at Amazon
January 21 - March 11
6:30pm - 9:30pm GMT
8 Tuesdays • London
London
Head of Global Growth Campaigns at Spotify
Class dates & times
Location
Instructor
December 4 - February 5
6:30pm - 9:30pm EST
8 Wednesdays • Toronto
Toronto
Marketing Leader at Pinterest
January 21 - March 11
6:30pm - 9:30pm EST
8 Tuesdays • Toronto
Toronto
Marketing Lead at RBC
Class dates & times
Location
Instructor
December 5 - February 6
6:30pm - 9:30pm PST
8 Thursdays • Vancouver
Vancouver
Senior Marketing Manager at Amazon
January 21 - March 11
6:30pm - 9:30pm PST
8 Tuesdays • Vancouver
Vancouver
Marketing Leader at EA
February 26 - April 16
6:30pm - 9:30pm PST
8 Wednesdays • Vancouver
Vancouver
To Be Announced
Digital Marketing Certification Course Curriculum
Unit 1
Digital Marketing Strategy
You'll start BrainStation's Digital Marketing course by learning foundational digital marketing concepts, including marketing strategies, brand positioning, mobile marketing, web analytics, and user research. You'll learn how to use key SEO tools, complete effective keyword research, and create user personas, enabling you to craft marketing content that persuasively connects with your target audience and improves your digital marketing efforts.
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- Key Skills:
- Digital Strategy
- Customer Journey
- Content & Copywriting
- Personas
Customer Journey
Define customer personas and their customer journey as the foundation of your digital marketing strategy.
Learn Copywriting
Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.
Market Research
Learn how to apply qualitative and quantitative marketing research to inform your marketing strategy plan.
Content Marketing Strategy
Learn how to combine evergreen and seasonal digital marketing content to support your objectives.
Unit 2
Search Engine Marketing
Search engines have emerged as one of the most powerful channels available, allowing modern Digital Marketers to engage target audiences and drive them directly to your company website. In the next unit of this Digital Marketing course, you will learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid search as part of your search engine marketing strategies. With Google Ads, you'll get hands-on experience completing keyword research and designing effective paid ads.
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- Key Skills:
- SEO
- SEM
- Structured Data
SEO Strategy
Learn how search engines work and get hands-on practice using Google's Keyword Planner to complete keyword research and prioritize top keywords that drive your SEO efforts.
Paid Search
Create a Google Ads strategy, including Pay-Per-Click (PPC), display ads, and retargeting ads, to meet your digital marketing campaign goals.
Unit 3
Marketing Analytics
All digital marketing campaigns generate detailed data. In the next unit of our Digital Marketing classes, you will learn how to harness and analyze marketing data, allowing you to leverage digital marketing analytics to create actionable business insights.
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- Key Skills:
- Optimization
- Reporting
Data Analytics in Marketing
Understand how leveraging marketing data analytics has become essential for Digital Marketers.
Digital Marketing Reporting
Learn how to access and use Google Analytics, including the key audience, acquisition, and behavior reports used by Digital Marketers. Get hands-on practice navigating and using Google Analytics for a real website.
Unit 4
Social Media Marketing
Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok – and learn to apply their unique capabilities to engage and grow your community with this powerful inbound marketing tool.
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- Key Skills:
- Pixel Marketing
- Influencer Marketing
- Social Media Advertising
Social Media Marketing Strategy
Learn the fundamentals of social media marketing. Understand the differences between organic and paid content and how top brands follow a social media marketing plan to build engagement in the social media landscape.
Social Media Marketing Platforms
Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and its users, the social media advertising formats available, and how to create effective content within each social platform's ecosystem. Learn the best digital marketing strategies for Facebook marketing (including Facebook ads), Instagram, Snapchat, LinkedIn, X (Twitter), and TikTok.
Influencer Marketing
Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging social media influencers, including how to choose a social media platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track digital marketing analytics to evaluate the outcomes.
Unit 5
Email Marketing
Despite its widespread ubiquity, email marketing is one of the few digital marketing channels brands can truly own, providing access to their target audience on their own terms. Learn strategies to build an email list and create effective email marketing campaigns, with hands-on practice using MailChimp to design effective emails and drip campaigns to drive a wide variety of digital marketing goals.
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- Key Skills:
- Email Strategy
Email Marketing Strategy
Understand how email marketing fits within the digital marketing funnel, along with different types of email marketing campaigns and their objectives.
Drip Campaign Examples
Through live, interactive learning, learn how to craft an effective email campaign for a variety of practical digital marketing initiatives and inbound marketing strategies.
Earn Your Digital Marketer Certification (DMC™)
Successfully completing BrainStation's Digital Marketing Certification course will earn you the globally recognized BrainStation Digital Marketer Certification (DMC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this credential to your LinkedIn profile and resume or CV.
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Your Next Step Towards Digital Marketing Certification
View the Digital Marketer Course Package to Learn More.
View the Course Package to access:
- Tuition details
- Financing options
- Employer sponsorship
Join BrainStation's Global Alumni Network
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including Digital Marketers.
30,000+
Global BrainStation Alumni
100+
Countries
Industry-Led Digital Marketing Certification
BrainStation's globally recognized certifications are created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Learn in our Next-Gen Online Classroom
Instructor-Led, Live Online Courses, From the Comfort of Your Home
In all our online courses, learn from BrainStation's industry-expert instructors through real-time, interactive classes in an engaging classroom environment.
Interactive, Project-Based Learning
Join breakout room sessions in smaller teams as part of the hands-on projects in our online courses, where you will collaborate and learn together.
Community Beyond the Classroom
During your online course, engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support. Stay connected and in the loop throughout your online course.
Frequently Asked Questions
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What is the Digital Marketer Certification (DMC™)?
The Digital Marketer Certification (DMC™) at BrainStation is a leading professional certification that verifies your completion of the course. Upon course completion, graduates receive the certificate and become a BrainStation Certified Digital Marketer. A BrainStation certification can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for Digital Marketing roles. BrainStation has been a global leader in digital skills training since its inception in 2011 and has trained over 30,000 professionals around the world.
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Is my professional background a good match for the course?
While in-depth, all of BrainStation’s certification courses are designed to be compatible with individuals from various professional backgrounds. The Digital Marketing certification course is considered beginner-friendly and is open to anyone looking to transition into Digital Marketing or enhance their existing skills.
For experienced Digital Markers, we recommend the Marketing Leadership Certification Course which is focused on advanced topics developing strategic leadership skills including vision, team alignment, and driving effective Marketing strategy across organizations.
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What are the prerequisites for enrolling in a Digital Marketing course?
BrainStation's Digital Marketing course was created for those who are new to digital marketing platforms and concepts. The course is designed for individuals looking to transition into Digital Marketing or enhance their skills. It is considered to be beginner-friendly and requires no prior experience for admission.
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Who are the instructors?
BrainStation's Digital Marketing instructors are seasoned marketing leaders who actively work in roles at top companies like Amazon, Meta, and Google, offering real-world examples and unique insights into what it takes to get hired and thrive as a Digital Marketer.
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What are the classes like?
BrainStation's Digital Marketing classes are immersive and hands-on right from day one. You’ll work on real-world projects, use industry-standard tools, participate in group exercises, and develop portfolio content that showcases your skills. Throughout the sessions, you’ll build a strong foundation in Digital Marketing concepts and frameworks, and by the end, you’ll have practical experience and the confidence to continue your journey to your first Digital Marketing role or promotion.
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How many students are in each class?
We prioritize creating an engaging and tailored learning experience by keeping our class sizes small enough to ensure that everyone receives focused support from the instructor, but large enough that learners have the opportunity to build valuable connections and benefit from the unique perspectives of professionals from diverse industries.
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Is the course online or in-person?
Both! You can take BrainStation's Digital Marketing Certification course in person at one of our campuses or in an online live format. Whether digital or in-person, you will be participating in a live, interactive classroom environment taught by a leading Digital Marketing expert.
Students in our online digital marketing courses stay in touch with each other and instructors alike through BrainStation's industry-leading student learning platform, as well as a lively Slack community that provides support and updates even beyond graduation. There are several dates and times to offer flexibility for remote learning, and the course is designed to fit around professional schedules. Check out the course kick-off schedule here.
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How long is the course, and what is the schedule?
BrainStation's Digital Marketing course is typically either 4 or 8 weeks long, depending on the delivery format — currently offered in either 8 evening classes or 4 weekend day classes. In either case, the course adds up to a total of 24 hours of training, case studies, projects, lectures, and more. Our course schedule is designed to give you ultimate flexibility with delivery format, days of the week, and length. Check out the course kick-off schedule here.
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What kind of roles can I apply for after completing the certification?
After completing the Digital Marketer Certification (DMC™), you can apply for roles such as Associate Digital Marketer, Digital Marketing Coordinator, or Digital Marketer. With experience, you can also pursue advanced roles like Senior Growth Manager, or Director of Marketing, depending on your background and industry focus.
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How does a Digital Marketing Certification compare to a Degree or Master's program?
A certification provides targeted learning and immediate recognition of specific skills, making it ideal for marketing professionals looking to quickly validate their expertise and stand out in the job market. Unlike a degree or Master’s program, which takes longer and covers a wider range of topics, certifications are streamlined and practical, allowing you to apply new skills directly to your role. This makes certifications a great option for those looking to advance their careers efficiently without the time and financial investment of a traditional degree.
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Do you offer an advanced Digital Marketing course?
Yes! The Marketing Leadership Certification Course is designed for experienced marketing professionals and graduates of our marketing certificate courses. This course teaches you to lead marketing teams, drive visionary leadership, and execute strategic initiatives with a focus on areas like AI in marketing, collaboration, and talent management. Upon completion, graduates earn a BrainStation Marketing Leadership Certificate, equipping them with the skills to better tackle senior marketing roles.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for product management training. Payment options include:
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Scholarship discount programs
Partial scholarships are available to help with tuition and are subject to eligibility. about these options.
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Monthly payment installments
Split your tuition into smaller amounts and pay in installments over 3, 6, or 12 months.
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Employer sponsorship
Many learners can have their tuition reimbursed by their employer through established Learning & Development budgets or on an ad-hoc basis.
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Scholarship discount programs
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Can I speak to someone about the course before I start?
Definitely! Our team of learning advisors is here to answer any questions you have. Simply at a time that is convenient for you — we look forward to speaking with you soon!
Digital Marketing 101
What is Digital Marketing?
Digital Marketing is the promotion of brands or products through digital channels such as search engines, social media, e-commerce, email, and websites. It uses data-driven strategies to target specific audiences. The goal is to drive traffic, engagement, and conversions online, often through e-commerce platforms.