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marketing

Part-Time (Boston)

Digital Marketing

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Certificate Course

Boston Digital Marketing Course

View the Digital Marketing course package for pricing and curriculum details.

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Digital Marketing Course Overview

  • Create a Comprehensive Digital Marketing Strategy

    In this Digital Marketing course, develop a holistic digital marketing strategy, incorporating social media, search, and email marketing.

  • Implement Effective Search and Social Campaigns

    Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

  • Define and Measure Key Performance Indicators

    Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.

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Looking for our Online Digital Marketing Course?

Take our Online Digital Marketing Course from the comfort of your home. Learn from industry experts through real-time, interactive lectures in an engaging classroom environment.

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Earn a BrainStation Digital Marketing Certificate

When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.

Master Digital Marketing Tools

  • Google Ads

  • Google Analytics

  • Google Search Console

Your Final Digital Marketing Project

Earn your Digital Marketing certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

What You'll Learn

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Learn From Industry Leading Guest Speakers

BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.

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Recent Industry Guests

Interested in what a typical day looks like?

The BrainStation Experience

  • Learn Cutting-Edge Techniques

    Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.

  • Gain Hands-On Experience

    Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

  • Leverage Synapse

    Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

Join a Community of World-Class Professionals

When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.

Flexible Payment Options

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about course fees and payment options, view our course package.

  • Payment Plan

    Monthly Payment Plans

    Split your tuition into smaller monthly payments.

  • Sponsorship

    Employer Sponsorship

    Get your tuition reimbursed by your employer.

  • Scholarship

    Scholarships

    We offer a range of scholarships to make learning more accessible.

Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.

Frequently Asked Questions

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