Become a Digital Marketer
on Your Evenings and Weekends
BrainStation's bootcamps are built from the ground up for working professionals, so you can upgrade your skills while continuing to work at your current job.
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Flexible Learning Designed for Working Professionals
- Level up without interrupting your career or giving up your salary.
- Score points by immediately applying learnings to your job.
- Planned breaks help you balance your commitment and succeed.
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Build Your Skills and an Industry-Ready Portfolio
Throughout the program, you'll not only transform your skills: you’ll create a professional, industry-ready portfolio that highlights everything you've learned, tailored to your specific career goals.
View Curriculum -
Personalized, 1-on-1 Career Support From Day 1
Whether you're looking to change careers or level up your skills within your current company, BrainStation's Career Success team will work with you to develop a unique career success plan based on your specific goals.
Explore Career Services
Bootcamp Learning,
Designed for Professionals
The Balanced Weekly Schedule
You'll attend two evening classes on weekdays, paired with one weekend session every other week. This rhythm helps you stay consistently engaged, without overwhelming your evenings or disrupting your weekends.
Industry Sprint Weeks
Apply everything you've learned across two separate 4-day industry sprints, where you'll collaborate in cross-functional teams to tackle challenges sourced from real leading companies. Present your solution to a panel of business representatives and demonstrate everything you've learned.
Industry Sprint project
Designing a Data-Driven Travel Recommendation Engine
How can Airbnb create a more personalized recommendation engine to drive better customer experiences based on user preferences and history?
Industry Sprint project
Personalizing Content Discovery on The HBO Max App
How might HBO Max help users easily discover content they'll love? What innovations can be brought to the HBO Max app that supports content discovery?
Industry Sprint project
Driving Podcast Innovation With Spotify
How might Spotify discover the ideal podcast format for listeners considering short-form vs. long-form durations, and seamlessly incorporate it into the in-app podcast experience?
Industry Sprint project
Amplifying Fan Engagement Through Digital Innovation
How can the NBA use what it knows about its fans to increase fan engagement with the League by leveraging digital innovation?
Past Industry Sprint Partners Include:
Upcoming Start Dates
No upcoming dates scheduled.
Please join the waitlist to be notified of future dates.
Digital Marketing Bootcamp Curriculum
Unit 1
Branding, Strategy, & Marketing Planning
Begin your journey by quickly getting up to speed with the foundations of digital marketing. Prepare yourself for more advanced work ahead, and start building a digital marketing mindset by applying critical digital marketing strategy to problems. In this unit, you’ll explore key areas of digital marketing and how they work together, what digital marketing is all about, and more. Learn about essential marketing concepts like branding, customer research, and more so you can begin to gather important data and market insights. You’ll also explore how to create a digital marketing strategy from your new insights and leverage your learnings to solve a digital business problem as part of a guided marketing sprint.
- Key Skills:
- Personas
- Branding
- Competitive Analysis
- Marketing Research
- Customer Exploration
- Digital Marketing Strategy
- Customer Journey Mapping
- Digital Marketing Campaign Development
Understand Customers & Develop a Marketing Mindset
Learn about critical frameworks and topics such as Customer Journey Mapping, competitor analysis and more that digital marketers use to gain insight into the marketing landscape and start your journey. Explore foundational topics such as branding and media to start thinking like a digital marketer.
Learn Strategy Foundations
Bring your learnings together by discovering how to build an effective digital marketing strategy. Explore fundamental strategy concepts and frameworks, metrics, digital marketing campaigns, budgets, target audience, and more. Gain hands-on experience and solidify your learnings by completing a collaborative marketing sprint to solve a digital marketing challenge.
Explore Key Areas of Digital Marketing
Digital marketing is a diverse field with so many facets. Explore key areas including search engine marketing, search engine optimization (SEO), content, and more, and learn how they integrate to connect brands and consumers. This will help you develop your marketing toolkit, and give you insight into how and when these facets can be used to solve problems and drive results.
Unit 2
Content Marketing
Whether its through advertisements, blog posts, videos, podcasts, social media posts or more, content is all of these things and is what connects brands and consumers, driving marketing forward. It's high-quality, relevant, and impactful content that helps build awareness, support engagement and drive marketing conversions. In this unit you'll explore the world of content marketing and the central role it plays in making digital marketing possible.
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- Key Skills:
- Content Marketing
- Email Marketing
- Content Creation
- Landing Pages
- Copywriting Foundations
- UTM Codes
- Content Calendars
Build a Content Strategy
Content is an engine that requires investment. Learn how content is consumed by your target audience and perform analyses to understand how you can create effective, engaging content. Build a content strategy with your insights and learn how to measure and analyze your content to help drive a return on your investment.
Plan Content That Drives Results
Content needs to appear for the right user at the right time to be successful. Learn how to map content across the marketing funnel to support consumer needs and provide timely value. Practice creating content and campaigns, and develop your creative copywriting skills – an essential ability for digital marketers to create different types of compelling content.
Learn Email Marketing & Landing Pages
Email marketing is a powerful and underrated part of any digital marketing strategy. Learn how to create email marketing and drip campaigns, and use Mailchimp, an industry tool to practice your email marketing skills and create effective landing pages that drive conversions.
Unit 3
Social Media Marketing
No digital marketing program is complete without exploring social media marketing, which are essential digital channels. In this unit, you'll build a strong social media foundation by diving deep into key platforms, exploring their features, benefits, limitations, and more. You'll learn to build a social media marketing strategy and understand how to create paid and organic social media content, leveraging select ads managers for paid advertisements. Finally, round out your social media knowledge by exploring key topics such as influencer marketing, social media trends, and more.
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- Key Skills:
- Social Media Audits
- Social Media Strategy
- Paid Social Advertising
- Content for Social Media
- Influencer Strategy
- Social Media Content Calendars
Explore Key Platforms & Develop a Social Media Strategy
Cut through the clutter and direct your social media efforts where it matters most by analyzing key platforms, performing audits, and identifying success metrics. Use your new understanding to enhance your digital marketing strategies.
Drive Growth With Paid & Organic Content
Develop a content strategy for social media, and organize your paid and organic efforts with a social media content calendar. Interact with ad platforms like Facebook Ads Manager, learn about Influencer Marketing, and more.
Explore Critical Social Media Topics
Social media changes almost every day. Learn how to keep pace with these changes by exploring key trends and by leveraging social listening to understand your evolving audience. Learn how to build social media success by exploring employee advocacy, discussion networks, and more.
Unit 4
Search Marketing
Search engines account for nearly all web traffic and are integral to daily life. It should be no surprise that search marketing (AKA Search Engine Marketing or SEM) is one of the most powerful digital marketing channels available to modern marketers today, and a critical piece of the digital marketing landscape. In this unit you'll dive deep into paid and organic search marketing, learning about technical search engine optimization (SEO) concepts, keywords research, search advertisements, and more. You'll also get to work hands-on with industry tools like Google Ads, and Google Search Console to create SEM campaigns and search ads, and uncover hidden SEO issues.
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- Key Skills:
- Search Strategy
- Search Engine Optimization (SEO)
- Paid Search Advertising (PPC)
- SEO Audits
- Keyword Research & Planning
- Paid Search Budgeting
- Search Ad Copywriting
- Search Content Strategy
Boost Visibility With SEO Techniques
SEO or Search Engine Optimization, relies on organically building your search presence. Start by gathering data through SEO audits and by using industry tools to uncover hidden issues. Learn and apply essential SEO techniques and concepts to build a backlink strategy, and optimize website content, URLs, and more, to complement your digital marketing efforts.
Create Compelling Search Advertisements & Campaigns
Paid search or PPC advertising, relies on choosing the right keywords to effectively reach an audience. Learn how to create engaging text ads and display ads through keyword research and analysis. Use Google Ads to explore how to set up campaigns, and learn critical SEM concepts such as ad quality scores, bidding, and remarketing.
Develop a Search Marketing Strategy
Bring your new learnings together by creating a search strategy and SEM campaign as part of a unit project. You'll be able to provide tailored recommendations and suggest on-page and off-page optimizations. You'll also learn how to identify goals and KPIs, and will provide an SEM budget plan as part of your strategy.
Unit 5
Analytics, Reporting, & Professional Development
Digital marketing is a data-driven, iterative field and the best digital marketers understand how to leverage data to find insights, test new ideas, and iterate to ultimately drive performance. Learn how to work with Google Analytics, Data Studio, and Sheets to find important marketing data and effectively present insights to key stakeholders. In this unit, you'll also complete your Capstone Project, and dive into preparing for your new career with BrainStation's Career Accelerator Program.
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- Key Skills:
- Marketing Analytics Foundations
- Capstone Development
- Presentation & Communication
Measure Your Marketing Efforts and Analyze Success
Learn how to define success and measure the results of your marketing campaigns. Explore problem solving frameworks and the data analytics process to set you up for success when approaching and using marketing data. Put your new skills into practice in a digital marketing sprint where you'll solve a real-world problem and take a reflective approach to analyze your solution.
Interact With Data Tools & Reports
Start by learning the key terms and fundamentals of marketing analytics. Build on your knowledge by exploring how to operate analytics and visualization tools to access key data and discover insights. You'll learn how to format data, access marketing reports and build visualizations with industry tools like Google Sheets, Google Analytics and Data Studio.
Prepare to Launch Your New Career
Go deep on professional development and prepare to launch your new career with BrainStation's Career Accelerator Program. Practice and refine your presentation and communication skills and prepare to present yourself and your work to potential employers.
Expert Career Support, Designed For You
No two careers paths look the same, and your career support shouldn't either. As a bootcamp graduate, you'll work 1:1 with a Career Advisor to build a strategy that fits you and your unique career goals.
Choose your path:
Career Advancer
Looking to level up in your current company
Career Changer
Ready to make the leap into something new
No matter your path, we'll help build a customized Career Roadmap to get you there.
Career Advancers
Reskilling or upskilling within an existing role
Identify internal growth opportunities that align with your upgraded skill set
Work with your Career Advisor to identify internal roles or promotion paths that align with your new skill set. Whether you're aiming for a formal role change or a more technical scope in your current job, we'll help you spot the opportunities and strategize how to pursue them.
Reframe your resume and online presence to reflect your evolving career story
Together, you'll update your resume, LinkedIn, and internal profiles to reflect your evolving career story. Learn how to position your new skills and past achievements in a way that resonates with internal decision-makers and showcases your readiness for what's next.
Develop an internal networking plan to create visibility and mentorship
Develop a personalized internal networking plan to increase your visibility within your organization. Get guidance on how to approach leaders, identify potential mentors, and build relationships that support your growth and open doors.
Practice internal career conversations with specialized mock interview practice
From pitching yourself for a new role to asking for a promotion, your Career Advisor will help you practice and refine your message. Through 1-on-1 mock sessions, you'll build the confidence to communicate your goals and value clearly in internal interviews and career development conversations.
Career Changers
Transitioning to a brand new career
Translate your past experience into a compelling narrative for your new role
Your experience is valuable. Learn how to translate your previous roles into a narrative that makes sense to employers in your target industry. We'll help you craft a compelling story that connects your past to your future, and shows hiring managers exactly why you're the right fit.
Tailor your resume and LinkedIn for your new target industry
Work together to update your resume and online presence to reflect the expectations of your target industry. From formatting and tone to highlighting transferable skills, your dedicated Career Advisor will help ensure you stand out in a competitive job market.
Build a tailored job search strategy designed around your timeline and bandwidth
Receive a job search plan tailored to your timeline, bandwidth, and priorities. Whether you need to job hunt on nights and weekends or take a phased approach, your Career Advisor will help you stay focused, organized, and accountable, without burning out.
Practice behavioral and technical interviews with mock interview sessions
From “Tell me about yourself” to technical whiteboarding, we've got you covered. You'll rehearse 1-on-1 with your Career Advisor to gain confidence, refine your responses, and prepare for the interviews that matter most in your new field.
What Our Graduates Are Saying
Bonney Halani
SEM Coordinator at Saatchi & Saatchi
You aren't just studying digital marketing, you also experience what it’s like to be a Digital Marketer. All the challenges you are presented with throughout the program are things the Digital Marketers actually have to face in the real world. It gives you a good idea of what you can expect once you're out of the course and working in the field.
Read Full Testimonial
Daria Aza
Associate Data Analyst at Manulife
The most valuable skills I learned are related to time management and being resourceful. I can now understand the root of any problem on the fly and quickly find a solution for it, even if it involves learning new things rapidly to complete the task. . . .
I have my first real job in the industry and I'm applying everything I've learned at BrainStation!
Read Full Testimonial
Dorsa Giyahi
Product Designer at Wave HQ
I mainly chose BrainStation because of the community that they've built. Knowing about the community and all the different talented people really gave me a sense of security and confidence knowing that I'd had the opportunity to connect and learn from all of them. . . .
BrainStation made all the impact on my career; It was a huge springboard for me!
While there were a lot of late nights of hard work and a lot of work outside of class hours, BrainStation really opened the door and got my career started.
Read Full Testimonial
Join our growing community of 30,000+ alumni.
Frequently Asked Questions
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How in-depth does the digital marketing bootcamp go into each topic?
The Digital Marketing program is comprehensive and project-based, ensuring you have direct experience with digital marketing campaigns, search engine marketing, email marketing, content development and management, social media marketing, digital advertising, advanced analytics and reporting, and more.
Working with Educators from some of the most innovative companies in the world, you will complete projects for each module in the program, allowing you to develop case studies and an in-depth knowledge of all aspects of a cutting-edge digital marketing strategy.
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Will I earn a digital marketing diploma from this bootcamp?
Yes, when you complete the Digital Marketing program, you will earn a BrainStation Digital Marketing Diploma, alongside practical skills, which can boost your LinkedIn profile and resume, helping you stand out when applying for jobs in digital marketing, full-stack web development, and more.
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What are the outcomes for Digital Marketing bootcamp graduates?
Speak to a learning advisor to get more information about bootcamp graduate outcomes. We do not guarantee that graduates will get a job, but we are proud to have launched thousands of graduates’ careers. We offer comprehensive Career Success programming and believe that students who invest both during and after the bootcamp will have the best outcomes.
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What payment options do you offer?
BrainStation offers some of the most competitive payment options for an online coding bootcamp, with a range of flexible payment plans.
These include:
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Monthly payment installments
Allowing you to split your tuition into smaller monthly payments.
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Employer sponsorship
Get your tuition reimbursed by your employer.
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Monthly payment installments
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Which tools, software, and platforms are covered?
During the Digital Marketing program, you will use tools like Google Ads (formerly called Google AdWords), Google Analytics, Google Data Studio, Tableau, Facebook Ads Manager, Hootsuite, and more to master digital marketing tactics and techniques, including search engine marketing, content development and management, social media, advanced analytics and reporting, and more.
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What is the difference between this and the Digital Marketing certificate course?
BrainStation's Digital Marketing bootcamp is an intensive learning experience designed to transform your skillset and help you launch a new career in digital marketing.
By the end of the online bootcamp, graduates have the skills, experience, and portfolio needed to find a job as a digital marketer, social media manager, content creator, and more.
BrainStation's Digital Marketing course, on the other hand, is a flexible, professional marketing course and digital skills training offered part-time, over 10 weeks. Taught by industry experts, the Digital Marketing course is a project-based, hands-on training experience, allowing you to develop digital marketing skills and learn the latest tools and techniques.
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What kind of jobs can this Digital Marketing bootcamp get me?
Digital Marketers work across all industries, which means there is a lot of variation in digital marketing job titles and a digital marketing career. Here are some common digital marketing jobs you may encounter:
Marketing Coordinator
Marketing Manager
Marketing Specialist
Brand Manager
Brand Strategist
Content Manager
Content Specialist
Content Strategist
Content Writer
Digital Marketing Manager
Digital Strategist
Paid Search Manager
Pay-Per-Click Manager
SEM Manager
SEM Specialist
SEO Manager
SEO Specialist
Email Developer
Email Marketing Strategist
Email Operations Manager
Corporate Communications Manager
Marketing Communications Manager
Marketing Communications Specialist
Affiliate Marketing Manager
Community Manager
Social Media Manager
Social Media Strategist
Many other variations exist and will continue to evolve as demand for digital marketing skills increases.
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What kind of career services do I get?
BrainStation's Career Success Team is dedicated to creating a learning experience that extends far beyond the classroom, providing a framework for success built on insights and input from technical recruiters, career coaching, BrainStation Educators, and alumni.
The team will help you refine your digital marketing portfolio, connect you with industry professionals, prepare for the career search and interview process, and showcase your marketing work to peers and hiring partners.