Horizons
AI + Digital Innovation
A one-day summit at The Well in Toronto for leaders at the edge of innovation.
- –
- BrainStation Toronto
Featuring speakers from:
Wealthsimple Meta WestJet Loblaw Advance Mastercard Sun Life
Earn the AI Product Designer Certification (PDC™)
Accelerate your career with the globally recognized BrainStation AI Product Designer Certification (PDC™). Master the technical and strategic User Experience (UX) skills required to ship world-class products, integrating user research, AI, and interaction design. Learn in live courses taught by leaders from the world’s most innovative tech companies.
Pricing details
Financing options
Employer sponsorship
40k+ professionals trained
4.7 on Google
Learn from experts
6:30 pm – 9:30 pm EDT
8 Thursdays
Toronto
Find a class that fits your schedule.
See All Start Dates
Kristina
Product Owner at Nestlé

Gabrielle
Product Manager at Sportsnet

Vadim
Senior UX Manager at Shopify

The return on investment has been two promotions. Can’t get any better than that.
Product Owner at Nestlé
Gain essential product design skills with hands-on instruction from UX/UI leaders working at the best global tech companies like Amazon, Meta, and Microsoft.
View Upcoming DatesDesign Thinking
AI in UX
Human-Centered Design
User Research
Empathy Maps
User Personas
Information Architecture
Card Sorting
Tree Testing
User Flows
Task Flows
Interaction Design
Prototyping
UI Design
Layouts
Grids
Typography
Style Guides
Usability
Heuristics
Accessibility
Design Thinking
Human-Centered Design
The Double Diamond Process
Steps to Conducting User Research
Research Ethics
User Interview Structure
Categorizing Data
Affinity Mapping
Synthesis Process
Empathy Maps
User Personas
Website and App Navigation
Diagramming Flows
End-to-end design process
Interaction Design Principles
User Flows
UI Design
User Testing
Bruce “Tog” Tognazzini’s Six Levels of Consistency
Heuristic Evaluation
WCAG
Receive hands-on training from Product Design and UX Design leaders working at companies like Amazon, Meta, and Microsoft.
Apply practical skills in a cumulative, hands-on project. You will leverage human factors to take a product concept from initial strategy and research all the way to a high-fidelity prototype, creating a professional UX portfolio that demonstrates the full design lifecycle.
BrainStation certifications are globally recognized by top companies for the most advanced and up-to-date skills.
The Product Design course gave me a permanent 'design lens' to solve problems more effectively. The in-person experience was invaluable, allowing me to learn from an industry professional, using real-world use-cases, and to collaborate with peers from diverse backgrounds. I developed a skillset and the confidence to create practical design solutions.
Michelle Massa
Manager, Global Publicity at Sony Pictures Entertainment


Kyla Brake
UX/UI Design Manager at RBC

Fabby Diu
Manager, Visual + UX Designer at PwC

Kazden Cattapan
Staff Product Designer at Shopify

Abby Forsyth
Senior Brand Manager at Disney

Clémence Wassen
Digital Product Manager at lululemon

Damien Chen
Vice President, Data Product Designer at Barclays

Hira Gomes
Associate Creative Director at Edelman

Maria Jose Villasuso
Product Designer at Scotiabank

Parmeet Birdi
Senior Consultant at CIBC

Christine Tan
Senior Product Designer at 1Password

Asra Sarfraz
Senior Product Designer at Dropbox

Michael Natale
Designer at Loblaw Digital

Karla Marroquín
Senior Researcher at RBC

Cole Banning
Director, Growth at HelloFresh
Take the AI Product Design Certification online or in-person at any of BrainStation's global spaces. Select a time that fits your schedule.
Aug 18 - Oct 6
6:30 pm – 9:30 pm EDT
8 Tuesdays
Toronto
Toronto
Great UX design is strategic problem-solving, not pixel-pushing. Establish a strategic foundation by mastering the human-centered UX principles used by top-tier product teams. Learn how you can integrate AI directly into your workflow to help brainstorm concepts, summarize complex research, and role-play user scenarios. Mastering these tools will allow you to accelerate your process and uncover deeper insights.
Move beyond theory with fundamental concepts. Apply the industry-standard human-centered design methodology to gather user feedback, identify core user problems, and define a viable product strategy for innovative solutions.
Avoid assumptions. Plan and conduct unbiased user interviews, and translate research insights into empathy maps and personas that serve as the source of truth for your product.
Great designs need a strong foundation. Translate abstract strategies into structural blueprints that can withstand real-world use. Through practical exercises, master Information Architecture (IA) to organize complex content systems, then rigorously validate your logic by building interactive prototypes in Figma, ensuring key concepts and functionality are proven before high-fidelity design begins.
Organize the chaos. Utilize foundational skills like card sorting and tree testing to structure complex content hierarchies. Build navigation systems that match user mental models, ensuring information is logically grouped and instantly discoverable.
Translate user needs into interface logic. Develop comprehensive user and task flows that account for success paths and edge cases. Define the system's response to every interaction, solving usability friction on paper before it reaches the screen.
Move from static sketches to dynamic experiences. Practice creating wireframes and evolving them into clickable Figma prototypes. Use these artifacts to test and iterate on your design concepts to validate your decisions before committing to high-fidelity design.
User Interface design is more than decorative: it’s structural. Move beyond simple aesthetics and master the rigorous systems - grids, typography, and atomic components - that allow products to scale. Build a solid foundation with style guides that ensure consistency, eliminate design debt, and streamline handoff to development.
Design with precision and speed. Move past static frames and utilize Figma’s Auto Layout to create flexible, responsive interfaces that adapt fluidly to content changes.
Guide the user's eye. Master type hierarchy to drive user behavior, ensuring key information stands out and is easy to scan. Move beyond "font choice" and treat typography as an essential component of your UI design.
Drive consistent designs by organizing your essential elements into a scalable style guide. You will analyze best-in-class examples and apply those principles to build a robust foundation for your own personal project.
Great design needs to work for everyone. Get hands-on experience verifying your product through user testing and accessibility checks, and compile your findings into a strategic UX Case Study that demonstrates the rationale and logic behind your design decisions.
Stop guessing. Learn to conduct usability tests and evaluate your product against industry-standard heuristics to identify and fix friction points before web development begins.
Go beyond color contrast. Learn to evaluate digital products through the lens of usability heuristics. Gain the skills to identify and implement accessible design methods, ensuring your solutions are usable by the widest possible audience.
It is not enough to design well; you must also be able to sell your vision. Learn to articulate your design rationale and package your end-to-end process into a professional portfolio project.
Successfully completing BrainStation's AI Product Design Certification course will earn you the globally recognized BrainStation AI Product Designer Certification (PDC™), demonstrating your mastery of the latest cutting-edge skills and tools. Add this professional certificate to your LinkedIn profile and resume or CV.












View the Product Design Course Package to Learn More.
Pricing details
Financing options
Employer sponsorship
BrainStation events bring top product leaders together to talk shop, trade perspectives, and build their network with other leaders and innovators. Experience the BrainStation community yourself by reserving your seat today.
Horizons
A one-day summit at The Well in Toronto for leaders at the edge of innovation.
Featuring speakers from:
AI Evenings TO:
Join industry leaders across product, design, and marketing as they share actionable frameworks for the AI-driven professional. The panel will unpack practical models for adapting critical skill sets, mastering cross-functional collaboration, and supercharging individual creative impact.



Discussion Topics:
AI Product
A one-day summit for product leaders & professionals at the edge of innovation.
Featuring speakers from:
With a BrainStation certification, you'll join our global alumni network: a community of accomplished professionals across a range of critical tech skills, including UX Designers, Interaction Designers, and Product Designers.
40,000+
Global BrainStation Alumni
100+
Countries
BrainStation's globally recognized certifications feature comprehensive curriculum created by industry professionals, for industry professionals. Our network of experts from leading tech companies provide insights and guidance to ensure each certification demonstrates the latest cutting-edge skills and tools.
Welcome to
at The Well
Located in the heart of Toronto's Tech Alley, BrainStation is at the center of Toronto's tech scene, surrounded by the best tech companies in Toronto. In addition to courses, BrainStation Toronto offers training sessions, industry events, expert panel discussions, and more.
BrainStation Toronto
482 Front St W, 2nd Floor, Toronto, ON














This course teaches the core, industry-standard UX and product design process, with AI integrated to accelerate research and strategy. You will move through the full design workflow:
No prior experience is required. The course is beginner-friendly and does not assume any design or technical background. You will learn the UX and product design process from the ground up, including how to use AI to support your research and strategy, regardless of your starting point.
You will get hands-on experience with the industry-standard design toolkit, centered on Figma for wireframing, prototyping, and UI design. You will use AI tools like ChatGPT to accelerate user research and strategy, and work with accessibility tools such as Stark and Tota11y to design inclusive, accessible products.
Yes. AI is an accelerator, not a replacement for design skill. The core of the course is the full UX and product design process: user research, information architecture, wireframing and prototyping, UI design, and usability and accessibility. AI is used to speed up research and strategy, but the foundational design skills remain the heart of the program.
You will build portfolio-ready work as you progress through the course, applying each stage of the design process to real-world projects. The final part of the course focuses on developing your portfolio, so you finish with design work you can showcase to employers and put to use in your career.
This course is beginner-friendly and designed to be compatible with people from all professional backgrounds and career paths. It's well suited to anyone looking to transition into Product Design or UX Design, or to enhance their existing UX skills. No prior experience is required to get started.
Classes are taught live by experienced product and UX designers who work in roles at top companies (like Amazon, Meta, and Microsoft). They bring real-world experience designing digital products used by millions and use AI in their own work, so you get practical insights into what it takes to get hired and thrive as a product designer.
The course is a part-time, 8-week program designed for working professionals. It requires 3 hours of live instruction per week, which you will attend in person at one of our locations in either New York, Toronto, or London, or entirely live online. Students typically spend an additional 2 to 4 hours per week applying what they've learned to their hands-on design work.
Absolutely. Because this course builds practical, in-demand design and AI skills, it qualifies for most corporate Learning & Development budgets. We provide an Employer Sponsorship Package complete with a syllabus breakdown and an expense justification letter to help you pitch the ROI of this course to your manager.
When you enroll, you join a global network of over 40,000 BrainStation certified professionals. At our New York, Toronto, and London locations, you'll have access to networking mixers, industry panel events, and collaborative workspaces, and all learners gain access to our community Slack, where you can connect with peers and instructors and stay in touch after the course ends.
The PDC™ is a globally recognized credential. BrainStation has been a leader in AI and digital skills training since 2012 and has certified over 40,000 professionals globally. Adding this certification to your resume and LinkedIn signals to recruiters that you possess modern, validated design skills.
Don't worry: flexibility is built into the program. If you need to miss a session, our team will help make sure you're able to catch up with your cohort. Sessions are live, interactive, and hands-on, so it's important to make class attendance a priority.
We want to make upskilling accessible. We offer flexible payment options, including payment plans and partial scholarship opportunities, subject to eligibility. A Learning Advisor can help find the option that works best for you.
UX Design focuses on creating meaningful and intuitive experiences for users when they interact with a product or service. User experience design involves understanding user behavior, conducting research, and designing solutions that are both functional and enjoyable. It's a key role in product development.
Learn More: What Is UX Design?
Join a network of over 250,000 professionals who are transforming and accelerating their careers through cutting edge tech skills.
Tuition details
Financing options
Employer sponsorship