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Panel Discussion

Future of Marketing | A Discussion on Innovation in Marketing

Tuesday January 23rd, 2018

6:30 - 8:30 PM

460 King St. West

Details

$45.00

What You Get
Reserve Your Spot

Speakers From

Event Details

Are you interested in becoming a Digital Marketer? Are you curious to learn how the roles of Marketers have changed within the digital landscape? Join us for a panel discussion featuring marketing experts who will share their real-world insights on the ever evolving world of reaching consumers.

Marketing is an integral component of any digital product or service. Marketers play a vital role in getting products and services into the hands of consumers. From understanding user demographics and conducting investigative research, to creating engaging content and finding appropriate channels of communication, Marketers enable and facilitate the delivery of a product to its end users.

*Event is non-refundable and non-transferable.

 

Speakers

Fab Dolan

Fab Dolan

Head of Marketing

Fab Dolan is the Head of Marketing at Google Canada. Drawing on his early experiences as a packaged goods marketer at General Mills on iconic businesses such as Cheerios and Green Giant, Fab has grown Google Canada's marketing operations from a small ads focused B2B team to one of Canada's largest advertisers. From Search, YouTube and Android, to apps and retail marketing, to content marketing and large scale consumer events, to much more – his team practices every marketing discipline. Under his leadership, Think With Google has become Canada's leading source of marketing content with 60,000+ Canadian subscribers, Google has jumped head first into hardware marketing with Google Pixel and Google Home, and his team created GO NORTH, a multi million dollar investment from Google to mentor and support Canadian tech startups.

Dolan is a TEDx speaker, one of Marketing Magazine's "30 under 30," and a regular guest lecturer at some of Canada’s top universities. A passionate Canadian, he dedicates much of his time back to local charities, students, and startups. He hosts weekly student mentorship hours, formally advises several Toronto startups, and in 2016 he cofounded Serving for Sinai, a charity which raised hundreds of thousands of dollars for medical research. 

Hana Abaza

Hana Abaza

Head of Plus Marketing

Hana Abaza is the Head of Plus Marketing for Shopify, the commerce platform powering some of the world’s fastest-growing brands including Leesa, Nestle, MVMT, The New York Times, Fashion Nova, Rebecca Minkoff and thousands more. Prior to joining Shopify, Hana led marketing and growth in a variety of industries where her focus was on scaling teams, revenue and customers. 

Daniel Langer-Hack

Daniel Langer-Hack

Partner, EVP Strategy

Heading up The Tite Group’s strategy practice, Daniel helps clients to unearth brand-building insights, while keeping a keen eye on the big picture.  A graduate from the Schulich School of Business, he seamlessly bridges the world of creative problem-solving with the underlying business imperatives. Having honed his skills during the harsh years of the Great Recession, he helps brands navigate today’s unforgiving new business paradigms and better understand human behaviour.

Daniel’s work has been recognized for its effectiveness by The CASSIES, Cannes, Applied Arts and Strategy Magazine. More importantly, it has driven real business results for blue-chip brands like Cadbury, TELUS, Kraft, Burger King, Unilever, Bell and Coca Cola.

Luxy Thuraisingam

Luxy Thuraisingam

Brand Marketing Director

Luxy Thuraisingam is a growth-focused marketing professional with repeated success guiding sizable teams to develop brands and overcome competitive markets across various industries, including not-for-profit, pharmaceutical, financial services and technology. 

She has earned a solid reputation as a strategic change agent and persistent problem-solver applying expertise of current digital trends and data analysis to fine tune promotional and campaign strategies.

Currently Luxy, works at Rogers Communications as Brand Marketing Director, where she is responsible for initiating, developing and driving strategic brand marketing programs. Prior to Rogers, she held the Director of Marketing position at CAA, where she led the insurance teams to drive awareness, growth and revenue. She has also held B2B and B2C leadership positions at other organizations such as Bank of Montreal and TELUS. For a more detailed view of her experience, visit her LinkedIn Profile.

Luxy, an active member within the marketing community, sat on the Canadian Marketing Association’s Advisory council and during that time she was a published author for several blogs and in 2016 was a judge for the CMA Awards. She currently teaches at Centennial College and is a guest educator at BrainStation.

When she’s not in the office, she is pursuing her Piano RCM accreditation and enjoys spending time with her husband and twins.   Luxy received her Hons. BSc from the University of Toronto and was awarded her MBA from the University of London in England.

Topics of Discussion

  • Marketing in the Traditional Realm vs. Digital Realm
  • How to Get Through to Increasingly Educated Consumers
  • The Importance of the Customer Journey
  • How to Optimize Your Digital Marketing Channels
  • How to Increase Conversion Metrics
  • Customer Engagement and Retention
  • How to Effectively Deliver Products to End Users
  • Trends in Marketing

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7

Toronto

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Tuesday January 23rd, 2018

6:30 - 8:30 PM

460 King St. West

Details

$45.00

What You Get
Reserve Your Spot

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