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Exclusive Event

Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, Max Fumagalli and Lee Hallett from Beauty Pie explored how designers can embrace new tools without losing their craft and identity, using AI to enhance creativity rather than replace it.

  • BrainStation London
  • Event Recap
  • Feb 12, 2026
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  • Max Fumagalli

    Max Fumagalli

    UX Director

    Beautie Pie
  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Beautie Pie

“Every time I talk about AI, I describe AI as a shortcut for everything… The stakeholders look at AI as a solution, not as a tool.”

 

- Max Fumagalli, UX Director at Beauty Pie

  • Max Fumagalli

    Max Fumagalli

    UX Director

    Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.

  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

More Upcoming Events

Mar 17

Marketing Evenings LDN

The Power of AI in Marketing

Join Cristina Sapera, Global Lead of Ads Business Operations at Google, for an inside look at how AI is reshaping the end-to-end marketing workflow.

  • 6:00 PM - 8:00 PM GMT
  • 55-57 Rivington St, London
  • £20
Cristina Sapera

Cristina Sapera

Ads Business Operations Global Lead

Discussion Topics:

  • From Brief to Creative: Streamlining the Workflow with Google AI
  • Faster, Smarter Insights for Performance Marketing
  • Looking Ahead: AI Agents, Org Design & Future-Ready Skills
Mar 17
Marketing Evenings LDN The Power of AI in Marketing

Join Cristina Sapera, Global Lead of Ads Business Operations at Google, for an inside look at how AI is reshaping the end-to-end marketing workflow.

  • 6:00 PM - 8:00 PM GMT
  • 55-57 Rivington St, London
  • £20
Cristina Sapera

Cristina Sapera

Ads Business Operations Global Lead

Discussion Topics:

  • From Brief to Creative: Streamlining the Workflow with Google AI
  • Faster, Smarter Insights for Performance Marketing
  • Looking Ahead: AI Agents, Org Design & Future-Ready Skills
View Event
Mar 18

AI Evenings LDN

AI Agents in Action

Join us for an evening with Ioannis Mesionis, Senior AI/ML Engineer at King, as he explores the shift from simple chatbots to fully capable AI agents.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £40
Ioannis Mesionis

Ioannis Mesionis

Senior AI/ML Engineer, King

Discussion Topics:

  • From Chatbots to Agents
  • The Building Blocks of AI Agents
  • AI Agents in Practice
Mar 18
AI Evenings LDN AI Agents in Action

Join us for an evening with Ioannis Mesionis, Senior AI/ML Engineer at King, as he explores the shift from simple chatbots to fully capable AI agents.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £40
Ioannis Mesionis

Ioannis Mesionis

Senior AI/ML Engineer, King

Discussion Topics:

  • From Chatbots to Agents
  • The Building Blocks of AI Agents
  • AI Agents in Practice
View Event
Mar 19

Marketing Mornings LDN

How Pip & Nut Became the No.1 Nut Butter Brand

Jessie and Tash unpack how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
  • Jessie Kenneth
  • Tash Ruparelia

Discussion Topics:

  • From Pantry Staple to Lifestyle Brand
  • Embedding Snacking into Culture
  • Campaigns That Build Real Connection
Mar 19
Marketing Mornings LDN How Pip & Nut Became the No.1 Nut Butter Brand

Jessie and Tash unpack how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
  • Jessie Kenneth
  • Tash Ruparelia

Discussion Topics:

  • From Pantry Staple to Lifestyle Brand
  • Embedding Snacking into Culture
  • Campaigns That Build Real Connection
View Event
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