Creators of Toronto: Building a Lifestyle, Not Just a Product
Exclusive Event
Creators of Toronto:Building a Lifestyle, Not Just a Product
Jeremy Watt, Co-Founder of Province of Canada, led an exclusive conversation in Toronto on how authenticity, storytelling, and cultural identity shapes consumer buying decisions, drives brand loyalty, and defines the next wave of lifestyle branding.
Relive the highlights of Creators of Toronto: Building a Lifestyle, Not Just a Product with Jeremy Watt in the photo gallery. Download and share your favorites, and don't miss the next event!
"Our secret sauce has always been authenticity. Call it marketing, call it community - it’s what drives everything."
Jeremy Watt
Co-Founder
Jeremy Watt is the Co-Founder of Province of Canada, a lifestyle brand redefining Canadian fashion with timeless, locally made essentials. With a background in design and branding, he has built a strong community around quality craftsmanship and national pride, proving that “Made in Canada” can be both stylish and sustainable.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Jessie and Tash unpack how the brand expanded beyond nut butter into snacking while staying true to its mission, values, and tone, proving that scale doesn’t have to dilute identity.
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