Starting and Building a Career in Digital Marketing

According to Hubspot, 82% of marketers actively use content marketing and nearly 70% are now investing in search engine optimisation. The number of global social media users, meanwhile, is expected to reach 3.43 billion in 2023, with the average person spending close to three hours a day on Facebook, Instagram, LinkedIn, Twitter, and TikTok. 

But what platform is best to reach new users and grow your brand awareness? What kind of content is best to maintain engagement? And given how rapidly the digital marketing and social media landscapes can change, what skills do aspiring Marketers need to start a career and become a leader? 

Join us as global marketing leaders share their career journeys, and discuss the ways marketing has changed, what skills are most important for success in the field, and how marketers and organisations can win in 2022 (and beyond).