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Fireside Chat

Evolution of the CMO Role with Vimeo’s Harris Beber

  • Online
  • Wednesday, August 19th, 2020
  • 1:00 PM - 2:00 PM EDT

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Event Details

Traditionally, Chief Marketing Officers (CMO) were responsible for developing marketing strategies that increase brand awareness and affinity. A complex role, the position required dynamic, experienced leaders who could work across departments and disciplines to get results. 

In the last few years, though, the CMO role has continued to evolve, with professionals needing to implement new digital strategies and processes, all while overseeing business growth and user experience.

Join us for a discussion with Vimeo’s CMO Harris Beber as he shares his day-to-day experiences, how his role has evolved, and what skills he thinks are most important for marketers today and in the future.

 
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Speakers

Harris Beber

Harris Beber

Chief Marketing Officer at Vimeo

Harris Beber is Chief Marketing Officer of Vimeo where he's responsible for scaling the community of video creators, filmmakers and brands using the platform to share their stories with the world. An accomplished entrepreneur and marketer, Harris leads Vimeo's Marketing, Brand and Creative teams. Prior to Vimeo, Harris has strategically innovated, uncovering growth and profit for prominent brands including Amazon, Shutterfly and 1-800-Flowers.com. 

Topics of Discussion

  • What does a typical day look like for a CMO?
  • How has the role changed over the last few years?
  • What will the role look like in the future?
  • CMO vs CIO: Who's responsible for digital?
  • What marketing trends are here to stay?
  • What skills are most important for marketers and organizations today?

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