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Panel Discussion

The New Rules of Influencer Marketing

  • Online
  • Thursday, October 22nd, 2020
  • 1:00 PM - 2:00 PM EDT

Registration is Closed

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Event Details

As consumers become more media savvy, influencer marketing becomes more prominent. 

Influencer marketing allows brands to connect directly with customers through the seemingly-natural endorsement of someone they already trust. It works: 92 percent of consumers trust influencer marketing over traditional advertising and sponsored influencer content delivers 11 times the ROI than a standard banner ad. 

It’s become so lucrative that celebrity influencers like Kylie Jenner and Cristiano Ronaldo can charge up to $1 million for a sponsored Instagram post. But the influencer landscape and rules-of-engagement continue to evolve. This includes stricter requirements when posting sponsored content, the growth of micro-influencers, and new content types on emerging platforms.

Join us for an exciting discussion with marketing experts on influencer marketing trends, how to determine if influencer marketing is right for your brand and if so, how to identify and engage the right influencers to meet your marketing goals.

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Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.

Event Speakers

Alexandra Nikolajev

Alexandra Nikolajev

Global Creator Inclusion Lead at Pinterest

Alexandra Nikolajev's company
Rachel Miller

Rachel Miller

Global Influencer Marketing Lead at SAP

Rachel Miller's company
Larry Beaman

Larry Beaman

Vice President, Influencer Marketing at Edelman

Larry Beaman's company
Leo Chan

Leo Chan

Influencer Content Creator and Founder at Levitate Style

Leo Chan's company

Topics of Discussion

  • Tips for influencer marketing at any budget
  • What you should consider before engaging an influencer
  • Trends on emerging platforms like TikTok and Twitch
  • The do’s and don’ts of influencer marketing

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