As consumers become more media savvy, influencer marketing becomes more prominent.
Influencer marketing allows brands to connect directly with customers through the seemingly-natural endorsement of someone they already trust. It works: 92 percent of consumers trust influencer marketing over traditional advertising and sponsored influencer content delivers 11 times the ROI than a standard banner ad.
It’s become so lucrative that celebrity influencers like Kylie Jenner and Cristiano Ronaldo can charge up to $1 million for a sponsored Instagram post. But the influencer landscape and rules-of-engagement continue to evolve. This includes stricter requirements when posting sponsored content, the growth of micro-influencers, and new content types on emerging platforms.
Join us for an exciting discussion with marketing experts on influencer marketing trends, how to determine if influencer marketing is right for your brand and if so, how to identify and engage the right influencers to meet your marketing goals.
Official Media Partner Digital Magazine highlights the very best ideas, innovations, and individuals that aspire to make a better future.
Alexandra Nikolajev
Global Creator Inclusion Lead at Pinterest
Rachel Miller
Global Influencer Marketing Lead at SAP
Larry Beaman
Vice President, Influencer Marketing at Edelman
Leo Chan
Influencer Content Creator and Founder at Levitate Style
Product leadership isn't about managing tools; it's about managing cognitive overload. In this expert-led demo event, join Jose Platero, Director of Digital Product, Design & Martech, to explore how senior leaders use AI to navigate a constant stream of competing inputs.
From day one, Shake Shack Canada focused on understanding the local market. This session explores how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.
Join us for an insightful panel discussion examining how leading financial institutions are adapting to agentic commerce—moving beyond passive recommendations to autonomous execution while prioritizing trust, security, and seamless user experiences.
Building next-generation AI products demands new frameworks for architecture and oversight. Sebastian Misiurek shares how product managers can leverage digital twins, deploy agentic workflows, and implement strategic governance to ensure safe and scalable AI solutions.
Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
Learn how to empower your product and digital teams to transition from writing requirements to orchestrating AI agents through a live demonstration of Cursor.
6:00 PM
-
7:30 PM BST
55-57 Rivington St, London
£40
Demo Event of
Abdullah Abu-Hassan
Data & AI Lead
Discussion Topics:
Shaping the Task: From Product Requirements to AI Context
Building with AI Across Functions: Cursor Agent Demo
Making It Ship-Ready: Aligning Product, Engineering, and Release
Join Ksenia Barton, Product Marketing Lead at TikTok, to unpack how AI is changing the rules of marketing, exploring the evolution of discovery, why cultural relevance drives AI visibility, and why human strategy has never mattered more.
Join us for an insightful panel discussion examining how leaders in the fintech space are reinventing global payments, prioritizing cross-industry partnerships, and navigating the evolving dynamics of customer trust in a digital-first era.
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