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Panel Discussion

#SocialMediaTO | Tools, Trends and More to Improve Your Social Strategy

Tuesday November 13th, 2018

6:15 - 8:00 PM

460 King St. West

Details

$45.00

What You Get
Reserve Your Spot

Speakers From

Event Details

Are you looking to get involved in social media marketing? Or are you already involved and looking for hacks to maximize your time and results? From disappearing content, paid advertisements and influencer marketing, the social media revolution isn’t coming to a halt anytime soon.

Learn how to measure your success and increase your value through social campaigns. This discussion will touch on key tools, recent trends, methods of creating engaging content and making data-informed strategies to gain and retain audiences. Whether you’re a small business owner, freelancer, digital creative or work in the industry, you will leave with new insights. Join us for a discussion with Social Media Experts!

Use #SocialMediaTO @BrainStationTO and join the conversation digitally!

*Tickets are non-refundable and non-transferable.

Moderated by Mary Young–CEO and Designer at MARYYOUNG

Speakers

Jeremy Singer

Jeremy Singer

Strategist at Cossette

Jeremy is a multi-channel marketing professional with a passion for using digital and social to build meaningful brand relationships and experiences. At Cossette, he helps clients across a variety of sectors evolve their digital, social and content planning and drive audience-first marketing. Previously he was working in audience-growth at Twitter Canada and Corus Entertainment.

Mary Young

Mary Young

CEO & Designer

Mary is the CEO & Designer of her self-titled clothing line, MARY YOUNG. Since its inception, the brand has earned significant exposure such as in Refinery29, Flare and Elle Canada. MARY YOUNG introduced the Self Love Club movement in 2017 to open up the dialogue on self love and acceptance. Mary’s vision is to empower women to embrace their individuality.

Aletta Brandle

Aletta Brandle

Social Media and Influencer Strategy Lead at The Globe and Mail

A year ago, Aletta started as the lead social media and influencer strategist at the Globe Content Studio utilizing hyper-targeted social ad campaigns and partnerships.  Aletta also worked at Matchstick in Toronto and Yelp in San Francisco. She has developed social strategy on both a national and international scale for clients.

Roma Chopra

Roma Chopra

Customer Success Manager, Financial Services at Hootsuite

Roma is a marketer with over 10 years of experience in B2C & B2B capacities across digital channels as well as Content, PR and Customer Lifecycle, with deep expertise in loyalty, CPG, retail, FI and travel marketing. She thrives off challenge and complexity having managed and implemented several integrated marketing campaigns with cross-functional teams.

Francesca Saraco

Francesca Saraco

Social Media Content Producer at Shopify

Francesca is a Toronto-based social media strategist, content creator and educator. She is currently a Social Media Content Producer at Shopify. Prior to Shopify, she held positions at GRIP Limited, Grey and Isaac Reputation Group. Francesca is also founder of Shortgirl Shortbread, a charitable initiative supporting the Heart & Stroke Foundation in memory of her father.

Topics of Discussion

  • How to build and engage with your social community
  • How to analyze and optimize social channels
  • Key tools that increase engagement and save time
  • Defining and building your brand voice
  • Past, present and upcoming trends to note

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7

Toronto

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Tuesday November 13th, 2018

6:15 - 8:00 PM

460 King St. West

Details

$45.00

What You Get
Reserve Your Spot

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