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Exclusive Event

Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, Max Fumagalli and Lee Hallett from Beauty Pie explored how designers can embrace new tools without losing their craft and identity, using AI to enhance creativity rather than replace it.

  • BrainStation London
  • Event Recap
  • Feb 12, 2026
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  • Max Fumagalli

    Max Fumagalli

    UX Director

    Beautie Pie
  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Beautie Pie

“Every time I talk about AI, I describe AI as a shortcut for everything… The stakeholders look at AI as a solution, not as a tool.”

 

- Max Fumagalli, UX Director at Beauty Pie

  • Max Fumagalli

    Max Fumagalli

    UX Director

    Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.

  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

More Upcoming Events

Apr 14

Product Evenings LDN

Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
Apr 14
Product Evenings LDN Scaling Product Judgment in an AI Native World

Join us for a conversation with Shailendra Kumar, Product Lead at WhatsApp, as he explores how product leaders navigate decision-making in an AI-native era.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
Shailendra Kumar

Shailendra Kumar

Product Lead

Discussion Topics:

  • Deciding When AI Helps and When It Hurts
  • Designing AI Systems That Scale Responsibly
  • Shipping AI Without Breaking Trust
View Event
Apr 15

Leaders in Fintech

Inside the Future of Fintech

Join us in London for a forward-looking conversation with fintech leaders exploring how technology, partnerships, and AI are shaping the next generation of financial services.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • Asad Rizvi
  • Mattia Calvosa
  • Adam Williams

Discussion Topics:

  • Designing Intelligent Financial Experiences
  • AI, Partnerships & Product Strategy
  • The Future of Finance
Apr 15
Leaders in Fintech Inside the Future of Fintech

Join us in London for a forward-looking conversation with fintech leaders exploring how technology, partnerships, and AI are shaping the next generation of financial services.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25

In Partnership With

  • Asad Rizvi
  • Mattia Calvosa
  • Adam Williams

Discussion Topics:

  • Designing Intelligent Financial Experiences
  • AI, Partnerships & Product Strategy
  • The Future of Finance
View Event
Apr 20

Intro to

Artificial Intelligence Certification Course

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Deepak Chopra

Deepak Chopra

Staff Data Scientist

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
Apr 20
Intro to Artificial Intelligence Certification Course

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
  • £15
Deepak Chopra

Deepak Chopra

Staff Data Scientist

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
View Event
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