Exclusive Event

Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, Max Fumagalli and Lee Hallett from Beauty Pie explored how designers can embrace new tools without losing their craft and identity, using AI to enhance creativity rather than replace it.

BrainStation London
Event Recap
Feb 12, 2026

View Photo Gallery

Max Fumagalli

UX Director
Lee Hallett

Lead UX Designer

“Every time I talk about AI, I describe AI as a shortcut for everything… The stakeholders look at AI as a solution, not as a tool.”

- Max Fumagalli, UX Director at Beauty Pie

Max Fumagalli

UX Director

Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.
Lee Hallett

Lead UX Designer

Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

More Upcoming Events

Apr 21

Intro to

Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

6:30 PM - 7:30 PM BST
55-57 Rivington St, London
£15

Shailendra Kumar

Product Lead

Discussion Topics:

The Foundations of Product Management
Real-World Application
Adding Product Skills to Your Toolkit

Apr 21

Intro to Product Management Certification Course

Join us in London to discover what it takes to build market-ready products and features.

6:30 PM - 7:30 PM BST
55-57 Rivington St, London
£15

Shailendra Kumar

Product Lead

Discussion Topics:

The Foundations of Product Management
Real-World Application
Adding Product Skills to Your Toolkit

View Event

Apr 22

AI Evenings LDN

How Rightmove Is Using AI to Transform the Moving Experience

In this session, Jeremy and Athina break down how those data assets power real AI-driven product capabilities, helping identify potential vendors, predict mover intent, and surface more relevant homes faster.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Powering the Home-Moving Journey with Data
From Models to Meaningful Product Features
Scaling AI with Impact and Trust

Apr 22

AI Evenings LDN How Rightmove Is Using AI to Transform the Moving Experience

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Discussion Topics:

Powering the Home-Moving Journey with Data
From Models to Meaningful Product Features
Scaling AI with Impact and Trust

View Event

Apr 23

Design Evenings LDN

The New Era of In-House Creativity

This session explores how Monzo built a world-class creative studio from within, establishing clear creative vision, strong craft standards, and a talent model that allows creativity to lead, not just execute.