Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, many creatives worry about losing the craft and intuition that make their work unique. In this session, Max Fumagalli and Lee Hallett from Beauty Pie, explore how designers can embrace new tools without losing their identity, using AI to enhance creativity, not erase it.

BrainStation London
Thu, Feb 12, 2026
2026-02-12T18:00:00.0000000Z – 2026-02-12T20:00:00.0000000Z

55-57 Rivington St, London How to get here
£20

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80k+ attendees globally
Learn from industry experts
Live Q&A

Max Fumagalli

UX Director
Lee Hallett

Lead UX Designer

Drawing from real-world experience leading design teams through rapid change, Max and Lee share practical ways to keep your creative fingerprints on the work, communicate the value of human-centered design, and integrate AI in a way that strengthens, not shortcuts, the design process.

Max Fumagalli

UX Director

Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.
Lee Hallett

Lead UX Designer

Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

01
Keeping Your Creative Identity in an AI-Driven Workflow

How designers can adapt, evolve, and maintain their personal craft while integrating AI as a collaborator rather than a replacement.
02
Using AI to Accelerate the Work, Not Dilute It

Practical ways to streamline research, exploration, and documentation while ensuring core decisions remain human-led and creatively intentional.
03
Educating Teams & Stakeholders on the Real Role of AI

How to set expectations, protect design quality, and guide non-designers as AI tools become more accessible across the organization.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

6:00pm Doors Open
6:30pm Event Begins
7:30pm Networking & Refreshments

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.