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Exclusive Event

Design Evenings LDN: Designing Identity in the Age of AI

As AI accelerates design workflows, Max Fumagalli and Lee Hallett from Beauty Pie explored how designers can embrace new tools without losing their craft and identity, using AI to enhance creativity rather than replace it.

  • BrainStation London
  • Event Recap
  • Feb 12, 2026
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  • Max Fumagalli

    Max Fumagalli

    UX Director

    Beautie Pie
  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Beautie Pie

“Every time I talk about AI, I describe AI as a shortcut for everything… The stakeholders look at AI as a solution, not as a tool.

 

- Max Fumagalli, UX Director at Beauty Pie

  • Max Fumagalli

    Max Fumagalli

    UX Director

    Member of the Depop founding team, with over 30 years of experience in user interface and platform design, design management, and creative direction. A highly experienced, results-oriented Design Leader with demonstrated ability to build, grow, and motivate teams of design professionals. Proven ability to translate user needs and business strategies into engaging experiences. Deep expertise in iOS, watchOS, and web/graphics design. As a designer, I prefer to identify myself as a people observer, as I continuously learn by observing the interactions and device usage of individuals around me. My diverse background encompasses various fields, including printing, book production, industrial design, and design development itself. I possess the ability to manage the graphic design process in accordance with guidelines provided by external entities. Furthermore, I excel in supervising teams in a directing capacity. My passion lies in technology and people, particularly in the intricate relationship between the two.

  • Lee Hallett

    Lee Hallett

    Lead UX Designer

    Lee is a Lead UX/UI Product Designer with over a decade of experience shaping customer-centric solutions for brands in luxury fashion, retail, and tech, including Beauty Pie, Saga, Selfridges, AWIN, Willis Towers Watson, PageGroup and more. He excels at translating complex business needs into impactful user experiences, driving innovation in research, feature creation and app design to help businesses scale. A passionate advocate for inclusive and accessible design, Lee serves as the "voice of the customer" to embed high standards within an organisation. His unique background as a front-end engineer bridges the critical gap between design and development, fostering highly collaborative and productive teams that deliver results as one.

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Join Iustin Iftime, Principal Product Manager at Microsoft, to explore how modern prototyping tools are transforming product development, demonstrating how to accelerate the journey from an initial idea to a functional interface using Lovable and AI-powered integrations.

  • 6:00 PM - 8:00 PM BST
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Iustin Iftime

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Discussion Topics:

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  • Live Build: Prototyping with Lovable
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Join us for a fireside chat with Thom Rimmer, VP of Product Design at Fin AI, as he explores what it takes to build next-generation software, transformation of Intercom to Fin, and how AI is fundamentally reshaping both the craft and leadership of design.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
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Thom Rimmer

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Aug 13
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Join us for a fireside chat with Thom Rimmer, VP of Product Design at Fin AI, as he explores what it takes to build next-generation software, transformation of Intercom to Fin, and how AI is fundamentally reshaping both the craft and leadership of design.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
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Thom Rimmer

Thom Rimmer

VP of Product Design

Discussion Topics:

  • The Intercom to Fin Transformation
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View Event
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Discussion Topics:

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Join us in London to discover how Digital Marketing connects brands with audiences in measurable ways.

  • 6:30 PM - 7:30 PM BST
  • 55-57 Rivington St, London
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Helen Irem Sevim

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