Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

BrainStation New York
Event Recap
Jul 16, 2025

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Cathie Urushibata

Creative Director

Cathie Urushibata

Creative Director

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

Cathie Urushibata

Creative Director

Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Nov 12

Marketing Evenings NYC

Cracking the Gen Z Code with Co-Creation & Creativity

Join us in New York for an exclusive session featuring leaders from Ogilvy and L’Oréal as they unpack how global brands can co-create with the next generation, not just market to them.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Codifying the Gen Z Playbook
Turning Insights Into Action
The Power of Partnership

Nov 12

Marketing Evenings NYC Cracking the Gen Z Code with Co-Creation & Creativity

Join us in New York for an exclusive session featuring leaders from Ogilvy and L’Oréal as they unpack how global brands can co-create with the next generation, not just market to them.