Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

BrainStation New York
Event Recap
Jul 16, 2025

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Cathie Urushibata

Creative Director

Cathie Urushibata

Creative Director

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

Cathie Urushibata

Creative Director

Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Jan 28

Leaders in Fintech

Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Shipping the Vision Within Guardrails
The Art of Execution
Startup Agility vs. Enterprise Scale

Jan 28

Leaders in Fintech Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Discussion Topics:

Shipping the Vision Within Guardrails
The Art of Execution
Startup Agility vs. Enterprise Scale

View Event

Jan 29

Product Evenings NYC

Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

Jan 29

Product Evenings NYC Building What’s Next Through Futures & Foresight

Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.

6:00 PM - 8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Natalie Novak

Futurist and Product Leader

Discussion Topics:

Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made

View Event

Feb 04

Creators of New York

Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.

6:00 PM - 7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45

Andrew Yeung

Founder

Discussion Topics:

Why Community Outperforms Traditional Marketing
From Events to Ecosystem: Designing for Belonging at Scale
Brand Building Through Shared Value and Purpose

Feb 04

Creators of New York Community Growth with Andrew Yeung, Founder of Fibe

In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.