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Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

  • BrainStation New York
  • Event Recap
  • Jul 16, 2025
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  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

Cathie Urushibata

Creative Director

Shake Shack

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

    Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Jan 15

Leaders in Design

Designing AI-First Experiences

Join us in New York for a forward-looking conversation with senior design leaders from today’s most influential AI companies.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Dana Jefferson
  • Katya Homa

Discussion Topics:

  • Designing for Intelligence: Crafting Experiences That Adapt, Learn & Respond
  • From Research to Reality: Translating Complex AI Into Human-Centered Design
  • The Designer’s AI Workflow: Creativity, Acceleration & New Tools
Jan 15
Leaders in Design Designing AI-First Experiences

Join us in New York for a forward-looking conversation with senior design leaders from today’s most influential AI companies.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Dana Jefferson
  • Katya Homa

Discussion Topics:

  • Designing for Intelligence: Crafting Experiences That Adapt, Learn & Respond
  • From Research to Reality: Translating Complex AI Into Human-Centered Design
  • The Designer’s AI Workflow: Creativity, Acceleration & New Tools
View Event
Jan 22

Leaders in Design

How Innovation, AI, and Experience Are Redefining FinTech

Join us in New York for an inside look at how design leaders are building the future of fintech.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Eden Robbins
  • Meylin Bayryamali

Discussion Topics:

  • Reinventing the Banking Experience
  • Personalization and AI in FinTech
  • The Future of Digital Payments
Jan 22
Leaders in Design How Innovation, AI, and Experience Are Redefining FinTech

Join us in New York for an inside look at how design leaders are building the future of fintech.

  • 6:00 PM - 7:30 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
  • Eden Robbins
  • Meylin Bayryamali

Discussion Topics:

  • Reinventing the Banking Experience
  • Personalization and AI in FinTech
  • The Future of Digital Payments
View Event
Jan 28

Leaders in Fintech

Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

  • 6:00 PM - 8:00 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Anna Miars

Anna Miars

Senior Manager, Strategy & User Experience

Discussion Topics:

  • Shipping the Vision Within Guardrails
  • The Art of Execution
  • Startup Agility vs. Enterprise Scale
Jan 28
Leaders in Fintech Navigating the Balance Between Creativity and Control

Join us in New York for a forward-looking conversation with senior fintech and innovation leaders.

  • 6:00 PM - 8:00 PM EST
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Anna Miars

Anna Miars

Senior Manager, Strategy & User Experience

Discussion Topics:

  • Shipping the Vision Within Guardrails
  • The Art of Execution
  • Startup Agility vs. Enterprise Scale
View Event
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