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Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

  • BrainStation New York
  • Event Recap
  • Jul 16, 2025
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  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

Cathie Urushibata

Creative Director

Shake Shack

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

    Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

May 07

Marketing Evenings NYC

Driving Brand Relevance and Growth Through Cultural Moments

Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Kiara Whitehead

Kiara Whitehead

Cultural Marketing Leader

Discussion Topics:

  • Local Versus Global
  • Community as a Catalyst
  • Driving Impact Through Culture
May 07
Marketing Evenings NYC Driving Brand Relevance and Growth Through Cultural Moments

Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Kiara Whitehead

Kiara Whitehead

Cultural Marketing Leader

Discussion Topics:

  • Local Versus Global
  • Community as a Catalyst
  • Driving Impact Through Culture
View Event
May 13

Product Evenings NYC

High Performance Product Management in the Age of LLMs

Join us for an evening with Neeharika Tummala, Product Manager at Amazon, as she explores how product leaders are scaling LLM-powered systems.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Neeharika Tummala

Neeharika Tummala

Product Manager

Discussion Topics:

  • The Strategy: Moving from Voice to Ambient Assistant
  • The Practice: Observability and Model Tuning
  • The Impact: Decision Making and User Delight
May 13
Product Evenings NYC High Performance Product Management in the Age of LLMs

Join us for an evening with Neeharika Tummala, Product Manager at Amazon, as she explores how product leaders are scaling LLM-powered systems.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Neeharika Tummala

Neeharika Tummala

Product Manager

Discussion Topics:

  • The Strategy: Moving from Voice to Ambient Assistant
  • The Practice: Observability and Model Tuning
  • The Impact: Decision Making and User Delight
View Event
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