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Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

  • BrainStation New York
  • Event Recap
  • Jul 16, 2025
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  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

Cathie Urushibata

Creative Director

Shake Shack

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

    Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Mar 12

Product Evenings NYC

Emerging Trends in Payments & AI

Join us for a candid conversation on what’s changing right now at the intersection of AI and payments.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $30
  • Nikita Surya
  • Dre Cunningham

Discussion Topics:

  • Agentic Payments: The Next Wave of Commerce
  • Open Banking as the New Payments Infrastructure
  • Commercializing AI + Payments in a Regulated World
Mar 12
Product Evenings NYC Emerging Trends in Payments & AI

Join us for a candid conversation on what’s changing right now at the intersection of AI and payments.

  • 6:00 PM - 8:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $30
  • Nikita Surya
  • Dre Cunningham

Discussion Topics:

  • Agentic Payments: The Next Wave of Commerce
  • Open Banking as the New Payments Infrastructure
  • Commercializing AI + Payments in a Regulated World
View Event
Mar 13

AI Lab

Vibe Coding with Lovable

Rapidly build web and mobile apps using AI.

  • 3:00 PM - 6:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Katya Homa

Katya Homa

Senior Product Designer, Gen AI

Discussion Topics:

  • AI Foundations & Prompt Mastery
  • Digital Product & Design Essentials
  • From Concept to Functional App
Mar 13
AI Lab Vibe Coding with Lovable

Rapidly build web and mobile apps using AI.

  • 3:00 PM - 6:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Katya Homa

Katya Homa

Senior Product Designer, Gen AI

Discussion Topics:

  • AI Foundations & Prompt Mastery
  • Digital Product & Design Essentials
  • From Concept to Functional App
View Event
Mar 13

AI Lab

Building AI Agents with OpenAI

Multiply your productivity and build functional solutions with AI agents.

  • 3:00 PM - 6:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Nancy Wang

Nancy Wang

Product Manager II

Discussion Topics:

  • Prompt Engineering & AI Foundations
  • Planning Your Agent Solution
  • Creating Your AI Agent
Mar 13
AI Lab Building AI Agents with OpenAI

Multiply your productivity and build functional solutions with AI agents.

  • 3:00 PM - 6:00 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $45
Nancy Wang

Nancy Wang

Product Manager II

Discussion Topics:

  • Prompt Engineering & AI Foundations
  • Planning Your Agent Solution
  • Creating Your AI Agent
View Event
View All Events