Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

BrainStation New York
Event Recap
Jul 16, 2025

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Cathie Urushibata

Creative Director

Cathie Urushibata

Creative Director

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

Cathie Urushibata

Creative Director

Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

May 28

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6:00 PM - 7:30 PM EDT
136 Crosby St, 4th Floor, New York City, NY
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May 28

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6:00 PM - 7:30 PM EDT
136 Crosby St, 4th Floor, New York City, NY
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Jun 03

Best Global Brands

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In partnership with Interbrand and Konrad, join us for a forward-looking conversation exploring how the world’s leading brands are adapting to an AI-driven landscape while continuing to build meaningful human connections.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY

In Partnership With

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136 Crosby St, 4th Floor, New York City, NY

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Discussion Topics:

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View Event

Jun 17

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6:00 PM - 7:30 PM EDT
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