Skip to main content
{body}
Exclusive Event

Design Evenings NYC: Crafting Craveable Brand Experiences

We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.

  • BrainStation New York
  • Event Recap
  • Jul 16, 2025
View Photo Gallery
  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

Cathie Urushibata

Creative Director

Shake Shack

In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.

  • Cathie Urushibata

    Cathie Urushibata

    Creative Director

    Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points. Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.

More Upcoming Events

Apr 23

Intro to

Artificial Intelligence Certification Course

Join us in New York to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Nabeel Barqawi

Nabeel Barqawi

Senior Product Manager, Conversational AI

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
Apr 23
Intro to Artificial Intelligence Certification Course

Join us in New York to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Nabeel Barqawi

Nabeel Barqawi

Senior Product Manager, Conversational AI

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
View Event
Apr 23

Intro to

Digital Marketing Certification Course

Join us in New York to discover how Digital Marketing connects brands with audiences in measurable ways.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Corey Teich

Corey Teich

Vertical Product Marketing Manager

Discussion Topics:

  • The Role of a Digital Marketer
  • Real-World Application
  • Adding Marketing Skills to Your Toolkit
Apr 23
Intro to Digital Marketing Certification Course

Join us in New York to discover how Digital Marketing connects brands with audiences in measurable ways.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Corey Teich

Corey Teich

Vertical Product Marketing Manager

Discussion Topics:

  • The Role of a Digital Marketer
  • Real-World Application
  • Adding Marketing Skills to Your Toolkit
View Event
Apr 23

Intro to

Product Design Certification Course

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Gregg Helfman

Gregg Helfman

Vice President, Experience Design

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
Apr 23
Intro to Product Design Certification Course

Join us in New York to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:00 PM - 7:30 PM EDT
  • 136 Crosby St, 4th Floor, New York City, NY
  • $20
Gregg Helfman

Gregg Helfman

Vice President, Experience Design

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
View Event
View All Events