We hosted an inspiring conversation with Cathie Urushibata, Creative Director at Shake Shack, who shared how thoughtful design elevated craveability, unified brand partnerships, and brought bold flavor to every brand touchpoint.
Relive the highlights of Design Evenings NYC: Crafting Craveable Brand Experiences with Cathie Urushibata in the photo gallery. Download and share your favorites, and don't miss the next event!
In this session, Cathie Urushibata, Creative Director at Shake Shack, shared how her team built a bold and cohesive visual identity, spanning in-store design, packaging, campaigns, and collaborations, that brought strategy, craveability, and culture into every brand touchpoint.
Cathie Urushibata
Creative Director
Cathie Urushibata is a creative leader with over 20 years of experience across branding, art direction, graphic design, illustration, and creative management. As Creative Director at Shake Shack, she oversees the brand’s visual identity and creative strategy across all touch points.
Known for blending strategic thinking with bold, craveable visuals, Cathie leads and mentors a multidisciplinary design team while partnering with cross-functional teams to bring the Shake Shack brand to life in fresh and unexpected ways.
In this expert-led demo event, you’ll watch an idea come to life in real time using Lovable. Follow along as we take a concept from initial review through a full app build with no coding required.
Join us for an evening with Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explores how design is shaping the next generation of ecommerce experiences.
In this session, Richard Jarvis, Senior Product Designer at Rightmove, breaks down the redesign of the app’s search entry point, exploring how user insight, design craft, and business priorities come together when millions of people are using your product every day.
Alvaro Silva-Santisteban, AI Solution Lead at Google, shares a practical view of building agentic systems, from choosing the right architecture to implementing trust, governance, and human-in-the-loop safeguards, along with a live demo of Notebook LM and Gemini Enterprise.
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
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