Exclusive Event

Design Evenings NYC: Designing Spotify’s Multi-Format Experience

Mareike Carolin Keller, Product Designer at Spotify, offered an inside look at how she helped evolve the platform from a music app into a multi-format audio destination, sharing her experience designing seamless discovery across music, podcasts, and audiobooks during a pivotal moment in Spotify’s expansion.

BrainStation New York
Event Recap
Dec 10, 2025

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Mareike Carolin Keller

Product Designer

Mareike Carolin Keller

Product Designer

"Innovation and creativity should not be stifled by data. Data informs decisions, but it shouldn’t dictate everything."

- Mareike Carolin Keller, Product Designer at Spotify

Mareike Carolin Keller

Product Designer

Mareike Carolin Keller (she/her) is a Product Designer at Spotify, where she focuses on creating cohesive, human-centered experiences across Spotify’s growing multi-format platform. Her work spans discovery, personalization, and design systems — helping millions of listeners seamlessly explore music, podcasts, and audiobooks. With a background in interaction design and systems thinking, Mareike is passionate about crafting intuitive digital experiences that connect people to culture and creativity.

More Upcoming Events

May 19

Demo Event NYC

From Concept to Prototype with Claude

In this expert-led demo event, you’ll see how Claude can support every stage of the product development process. Follow along as we take an idea from initial concept through to a functional prototype, all in real time.

6:00 PM - 7:30 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$55

Demo Event of

David Serrano Perpiñá

Product Designer, Instagram

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

May 19

Demo Event NYC From Concept to Prototype with Claude

6:00 PM - 7:30 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$55

Demo Event of

David Serrano Perpiñá

Product Designer, Instagram

Discussion Topics:

Claude as the PM: Defining the “Why”
Claude as the Researcher: Validating the “What”
Claude as the Engineer: Executing the Plan

View Event

May 20

Marketing Evenings NYC

How To Make Your Brand Culturally Relevant

Join us for a conversation with Alexandra Abel, Brand Partnership Manager at TikTok, as she explores how brands can break through and become culturally relevant.

6:00 PM - 8:00 PM EDT
136 Crosby St, 4th Floor, New York City, NY
$45

Alexandra Abel

Brand Partnership Manager

Discussion Topics:

Leveraging Creators to Drive ROI
Aligning with Cultural Moments
Finding Your Authentic Voice

May 20

Marketing Evenings NYC How To Make Your Brand Culturally Relevant

Join us for a conversation with Alexandra Abel, Brand Partnership Manager at TikTok, as she explores how brands can break through and become culturally relevant.