Leaders In Marketing: 2025 Trends & Landscape

Marketing leaders from Salesforce, YouTube, and Microsoft shared how technology is reshaping the future of marketing, from human-centered strategies and full-funnel integration to data-led creativity that drives impact.

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  Sabrina Rodriguez

  Corporate Marketing Director, UKI

  

  Sabrina Rodriguez is a marketing transformation leader with 12+ years’ experience building award-winning teams, driving growth and scaling innovation across the Tech, Telco, Finance and Media industries. As Corporate Marketing Director at Salesforce UKI, Sabrina leads a diverse team of experts across Brand, Content, Social and Digital Marketing acting as an engine for growth for the pivotal Agentic AI opportunity. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an industry speaker, writer and juror, as well as an active supporter of the arts as Trustee and Chair for multiple musical charities in London.

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  Ruth Ballett

  Head of YouTube Ads Marketing, EMEA

  

  Ruth Ballett is the Head of YouTube Ads Marketing, where she leads global strategy and go-to-market efforts that help brands harness the power of video to reach and engage audiences. With extensive experience across digital strategy, integrated campaigns, and creative storytelling, Ruth plays a pivotal role in shaping how advertisers show up on YouTube. Her work bridges brand needs with platform innovation, helping marketers tap into cultural moments, build awareness, and drive meaningful results in a video-first world.

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  Paul Lo

  Security Marketing Leader UK

  

  Paul Lo is the Security Marketing Lead for Microsoft UK, bringing over 18 years of marketing strategy and technology evangelism experience to his role. He specializes in driving the go-to-market strategy for security solutions, particularly at the intersection of AI and cybersecurity.