Leaders In Marketing: The Future of Marketing in Fintech
Exclusive Event
Leaders In Marketing:The Future of Marketing in Fintech
Join us in London for a forward-looking conversation with marketing leaders exploring how financial brands build trust, drive growth, and stand out in an increasingly competitive and regulated landscape.
Global Head of Events Marketing, Technology & Data Analytics
Shaun Burdette
Head of Marketing
Hear From Industry Leaders
Ashley Flight
Global Head of Events Marketing, Technology & Data Analytics
Ashley Flight is the Global Head of Events Marketing, Technology & Data Analytics at J.P. Morgan Commercial and Investment Bank, where he’s instilling a data first, ROI-driven culture and transforming events marketing into a measurable engine for asset inflows and revenue. With over 15 years’ experience in global marketing strategy, Ashley has propelled data led innovation and digital transformation at top financial institutions including J.P. Morgan, HSBC, Investec Bank, and American Express.
Shaun Burdette
Head of Marketing
Shaun Burdette is a marketing leader with over 15 years of B2C and B2B experience spanning fintech, financial services, and global education. As Head of B2B Integrated Marketing at PayPal, he drives global programmes that blend brand, media, and demand generation to accelerate business customer growth. He has also led PayPal’s performance and lifecycle marketing efforts across the US, Europe, and Australia, building scalable engines for engagement and revenue. Earlier in his career, Shaun held consumer marketing and product roles at American Express, where he was part of the team that launched Small Business Saturday, now a national US holiday. Shaun’s global, cross-sector perspective shapes his view on the shifts and dynamics that will define marketing in 2026.
Exclusive Event
Event Overview
Join us for an insightful panel discussion featuring senior marketing leaders from across fintech and financial services as they examine how traditional marketing principles are being redefined for a modern financial world.
01
Building Trust in Financial Brands
Explore how marketing leaders establish credibility and confidence in products that manage people’s money and data. Learn how transparency, consistency, and clear messaging play a critical role in earning long-term trust.
02
Balancing Brand & Growth in Finance
Discover how teams connect brand storytelling with measurable business outcomes, navigating performance pressure while maintaining long-term brand equity in a highly competitive market.
03
Modern Marketing for Financial Services
Examine how evolving channels, data, and technology are reshaping financial marketing strategies, and how leaders adapt traditional frameworks to meet the expectations of today’s digital-first customers.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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