Leaders in Product Marketing: Driving Growth Through Product Marketing

"The way they talk about product marketers in our company is: 'You need to be the CMO of your product. I expect you to see every single channel that’s executing.' You need to be the functional expert... you have to behave that way."

 

- Emma Horner, Director, Product Marketing at Shopify

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  Dasha Sivkov

  VP, Product & Content Marketing

  

  Dasha Sivkov is the VP of Product Content and Marketing at Wealthsimple and leads a team connecting product development, marketing, and content strategies. Her team drives growth, engagement, and customer satisfaction, supporting Wealthsimple’s position as one of Canada’s fastest-growing financial institutions.

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  Philip Hatcher

  Director of US GTM, Product Marketing, Engagement & Global Proposals, TELUS Health

  

  Philip Hatcher is the Director of US GTM for Product Marketing, Engagement, and Global Proposals at TELUS Health. He leads marketing strategies that align products with customer needs, focusing on driving engagement, adoption, and measurable impact across healthcare markets in the US and globally.

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  Emma Horner

  Director, Product Marketing

  

  Emma Horner is the Director of Product Marketing at Shopify, where she leads strategy and execution for product positioning, messaging, and go-to-market initiatives. She focuses on helping merchants succeed by translating complex product capabilities into clear, actionable value, while driving adoption and engagement across Shopify’s ecosystem.