Leaders in Product Marketing: Driving Growth Through Product Marketing
Exclusive Event
Leaders in Product Marketing:Driving Growth Through Product Marketing
Join us in Toronto for an engaging conversation with product marketing leaders driving strategy, messaging, and market impact at top Canadian and global companies.
Director of US GTM, Product Marketing, Engagement & Global Proposals, TELUS Health
Emma Horner
Director, Product Marketing
Hear From Industry Leaders
Dasha Sivkov
VP, Product & Content Marketing
Dasha Sivkov is the VP of Product Content and Marketing at Wealthsimple and leads a team connecting product development, marketing, and content strategies. Her team drives growth, engagement, and customer satisfaction, supporting Wealthsimple’s position as one of Canada’s fastest-growing financial institutions.
Philip Hatcher
Director of US GTM, Product Marketing, Engagement & Global Proposals, TELUS Health
Philip Hatcher is the Director of US GTM for Product Marketing, Engagement, and Global Proposals at TELUS Health. He leads marketing strategies that align products with customer needs, focusing on driving engagement, adoption, and measurable impact across healthcare markets in the US and globally.
Emma Horner
Director, Product Marketing
Emma Horner is the Director of Product Marketing at Shopify, where she leads strategy and execution for product positioning, messaging, and go-to-market initiatives. She focuses on helping merchants succeed by translating complex product capabilities into clear, actionable value, while driving adoption and engagement across Shopify’s ecosystem.
Exclusive Event
Event Overview
This panel brings together senior product marketing leaders to explore how teams turn product vision into market impact. They’ll share insights on positioning, messaging, and go-to-market strategies while balancing customer needs, competition, and business goals.
01
Creating Market-Driven Product Strategies
Explore how product marketing leaders identify opportunities, prioritize initiatives, and shape product strategy based on market signals, customer insights, and competitive intelligence. Learn how to ensure that products meet real customer needs while supporting long-term business growth.
02
Messaging, Positioning & Go-to-Market Excellence
Discover how product marketers craft compelling messaging and positioning that differentiates products and drives adoption. We’ll discuss best practices for orchestrating successful product launches, campaigns, and GTM strategies across multiple markets.
03
Aligning Teams & Driving Impact Across the Organization
Learn how leaders foster alignment between product, marketing, sales, and customer success teams. Explore strategies for measuring impact, communicating results, and building a product marketing function that scales effectively in dynamic, high-growth organizations.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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