Exclusive Event

Leaders in Retail: The AI-Powered Future of Retail

This session brought together senior leaders from L’Oréal, Sweaty Betty, and ElevenLabs for an in-depth discussion on how AI and innovation are reshaping the future of retail, from personalized experiences to data-driven growth and the evolving role of technology in customer connection.

BrainStation London
Event Recap
Nov 4, 2025

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Jad Freiha

Head of Analytics and Insights
Pier Patergnani

Go To Market
Ekaterina Golovanova

Digital Director, Luxe

"There’s a huge gap: 60% of workers use AI, but only ~20% of organizations deploy it. The challenge is adoption and upskilling, especially for early careers."

- Ekaterina Golovanova (Digital Director, Luxe, L'Oreal)

Jad Freiha

Head of Analytics and Insights

Jad is a marketing & analytics expert with over 15 years of experience driving growth for businesses. He is currently the Head of Analytics and Insights at Sweaty Betty, a London-based, global activewear and lifestyle brand for women with over 150 locations worldwide.
Pier Patergnani

Go To Market

Pier is part of ElevenLabs’ Go-To-Market team, working with organizations across the UK and Ireland to explore the potential of AI voice technology. He focuses on bridging expressive AI capabilities with real-world applications, helping teams unlock new opportunities in customer experience and creative innovation.
Ekaterina Golovanova

Digital Director, Luxe

Ekaterina Golovanova is a digital growth and transformation leader passionate about redefining how brands connect with people. With 14 years’ experience across luxury, CPG, and tech, she has launched 20+ D2C platforms, scaled new commerce channels such as TikTok Shop and Amazon, and built high-performing teams that deliver measurable impact. Recognised by UK Tech Nation, Ekaterina combines creativity with data to unlock growth in complex global organisations. Alongside her role as Digital Director at L’Oréal Luxe UK & Ireland, she is a 100 Allies mentor, an MBA candidate at Imperial College, and an advocate for positive AI adoption in future-ready leadership.

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