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Exclusive Event

Leaders in Retail: The AI-Powered Future of Retail

This session brought together senior leaders from L’Oréal, Sweaty Betty, and ElevenLabs for an in-depth discussion on how AI and innovation are reshaping the future of retail, from personalized experiences to data-driven growth and the evolving role of technology in customer connection.

  • BrainStation London
  • Event Recap
  • Nov 4, 2025
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  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

    Sweaty Betty
  • Pier Patergnani

    Pier Patergnani

    Go To Market

    Eleven Labs
  • Ekaterina Golovanova

    Ekaterina Golovanova

    Digital Director, Luxe

    Loreal

"There’s a huge gap: 60% of workers use AI, but only ~20% of organizations deploy it. The challenge is adoption and upskilling, especially for early careers."

 

- Ekaterina Golovanova (Digital Director, Luxe, L'Oreal)

  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

    Jad is a marketing & analytics expert with over 15 years of experience driving growth for businesses. He is currently the Head of Analytics and Insights at Sweaty Betty, a London-based, global activewear and lifestyle brand for women with over 150 locations worldwide.

  • Pier Patergnani

    Pier Patergnani

    Go To Market

    Pier is part of ElevenLabs’ Go-To-Market team, working with organizations across the UK and Ireland to explore the potential of AI voice technology. He focuses on bridging expressive AI capabilities with real-world applications, helping teams unlock new opportunities in customer experience and creative innovation.

  • Ekaterina Golovanova

    Ekaterina Golovanova

    Digital Director, Luxe

    Ekaterina Golovanova is a digital growth and transformation leader passionate about redefining how brands connect with people. With 14 years’ experience across luxury, CPG, and tech, she has launched 20+ D2C platforms, scaled new commerce channels such as TikTok Shop and Amazon, and built high-performing teams that deliver measurable impact. Recognised by UK Tech Nation, Ekaterina combines creativity with data to unlock growth in complex global organisations. Alongside her role as Digital Director at L’Oréal Luxe UK & Ireland, she is a 100 Allies mentor, an MBA candidate at Imperial College, and an advocate for positive AI adoption in future-ready leadership.

More Upcoming Events

Jun 09

AI Evenings LDN

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Join us for a conversation exploring how organizations can enable their workforce to thrive in an AI-driven world.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Sterre Van Der Laken
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Discussion Topics:

  • Building Skills for an AI Workforce
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Jun 09
AI Evenings LDN The Human Side of AI Workforce Transformation

Join us for a conversation exploring how organizations can enable their workforce to thrive in an AI-driven world.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Sterre Van Der Laken
  • Irene Escobar Castells
  • Dilawar Azhar

Discussion Topics:

  • Building Skills for an AI Workforce
  • Learning and Development in the Age of AI
  • Driving AI Enablement Across Teams
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Jun 10

Leaders in Insurtech

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Join us for a forward-looking conversation with leaders shaping how insurance is evolving through digital experiences, AI, and customer-first innovation.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25
  • Tasneem Harnekar
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  • Charlotte Rae

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  • A New Era of Digital Insurance Experiences
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Jun 10
Leaders in Insurtech Redefining Insurance Through Digital Innovation

Join us for a forward-looking conversation with leaders shaping how insurance is evolving through digital experiences, AI, and customer-first innovation.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £25
  • Tasneem Harnekar
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Discussion Topics:

  • A New Era of Digital Insurance Experiences
  • The 2026 Roadmap: Trends Shaping the Future of Insurance
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Jun 17

Design Evenings LDN

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Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
  • Heldiney Pereira
  • Susan Walsh
  • Benjamin Strak

Discussion Topics:

  • Starting With Play
  • Building What Was Not Possible Before
  • From Discomfort to Momentum
Jun 17
Design Evenings LDN How Designers at Monzo Are Actually Using AI

Join us for an evening with Heldiney Pereira, Susan Walsh, and Ben Strak from Monzo as they share how designers are actually using AI in their day-to-day work.

  • 6:00 PM - 8:00 PM BST
  • 55-57 Rivington St, London
  • £20
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