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Exclusive Event

Leaders in Retail: The AI-Powered Future of Retail

This session brought together senior leaders from L’Oréal, Sweaty Betty, and ElevenLabs for an in-depth discussion on how AI and innovation are reshaping the future of retail, from personalized experiences to data-driven growth and the evolving role of technology in customer connection.

  • BrainStation London
  • Event Recap
  • Nov 4, 2025
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  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

    Sweaty Betty
  • Pier Patergnani

    Pier Patergnani

    Go To Market

    Eleven Labs
  • Ekaterina Golovanova

    Ekaterina Golovanova

    Digital Director, Luxe

    Loreal

"There’s a huge gap: 60% of workers use AI, but only ~20% of organizations deploy it. The challenge is adoption and upskilling, especially for early careers."

 

- Ekaterina Golovanova (Digital Director, Luxe, L'Oreal)

  • Jad Freiha

    Jad Freiha

    Head of Analytics and Insights

    Jad is a marketing & analytics expert with over 15 years of experience driving growth for businesses. He is currently the Head of Analytics and Insights at Sweaty Betty, a London-based, global activewear and lifestyle brand for women with over 150 locations worldwide.

  • Pier Patergnani

    Pier Patergnani

    Go To Market

    Pier is part of ElevenLabs’ Go-To-Market team, working with organizations across the UK and Ireland to explore the potential of AI voice technology. He focuses on bridging expressive AI capabilities with real-world applications, helping teams unlock new opportunities in customer experience and creative innovation.

  • Ekaterina Golovanova

    Ekaterina Golovanova

    Digital Director, Luxe

    Ekaterina Golovanova is a digital growth and transformation leader passionate about redefining how brands connect with people. With 14 years’ experience across luxury, CPG, and tech, she has launched 20+ D2C platforms, scaled new commerce channels such as TikTok Shop and Amazon, and built high-performing teams that deliver measurable impact. Recognised by UK Tech Nation, Ekaterina combines creativity with data to unlock growth in complex global organisations. Alongside her role as Digital Director at L’Oréal Luxe UK & Ireland, she is a 100 Allies mentor, an MBA candidate at Imperial College, and an advocate for positive AI adoption in future-ready leadership.

More Upcoming Events

Dec 10

Marketing Mornings LDN

Building a Cult Brand with Grind

Join us for a conversation with Frankie Cooke, Brand Marketing Lead at Grind, the cult coffee brand born in Shoreditch.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
Almost Sold Out
Frankie Cooke

Frankie Cooke

Brand Marketing Lead

Discussion Topics:

  • Beyond the Cup
  • Partnerships with Purpose
  • Campaigns that Connect
Dec 10
Marketing Mornings LDN Building a Cult Brand with Grind

Join us for a conversation with Frankie Cooke, Brand Marketing Lead at Grind, the cult coffee brand born in Shoreditch.

  • 8:00 AM - 9:00 AM GMT
  • 55-57 Rivington St, London
  • £15
Almost Sold Out
Frankie Cooke

Frankie Cooke

Brand Marketing Lead

Discussion Topics:

  • Beyond the Cup
  • Partnerships with Purpose
  • Campaigns that Connect
View Event
Jan 07

Intro to Artificial Intelligence

London

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
Jan 07
Intro to Artificial Intelligence London

Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • AI Foundations
  • Real-World Applications
  • Using AI in Your Career
View Event
Jan 12

Intro to Product Design

London

Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
Jan 12
Intro to Product Design London

Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.

  • 6:30 PM - 7:30 PM GMT
  • 55-57 Rivington St, London
  • £15

Discussion Topics:

  • What is Product Design?
  • Design Thinking in Action
  • Adding Design Skills to Your Toolkit
View Event
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