Join Li Peng, Head of SEM and Paid Growth at Wise, for a conversation about how performance marketing can scale globally without losing local impact. From tailoring campaigns across languages and regions to optimizing SEM structure and automation, Li will share how Wise is redefining what it means to grow fast, stay efficient, and stay personal, at scale.
Li Peng
Head of SEM and Paid Growth Lead
Li Peng leads paid growth at Wise, overseeing strategy and execution across 70+ markets worldwide. With deep expertise in performance marketing, localization, and scalable SEM operations, she’s helped power Wise’s expansion while keeping acquisition efficient and relevant on a global scale.
Exclusive Event
Event Overview
In today’s world, global reach is nothing without local relevance. In this session, Li Peng shares how Wise has scaled its paid growth engine across dozens of markets while keeping campaigns sharp, personalized, and performance-driven.
From platform strategy and channel mix to keyword localization
01
Scaling Paid Growth Without Losing the Signal
Li shares how her team structures global campaigns that scale efficiently, from setting up cross-market foundations to optimizing creative, targeting, and measurement for long-term impact.
02
Local by Design: Why Context Is Everything
Whether it’s tailoring ad copy or localizing landing pages, small changes drive big results. Learn how Wise adapts performance campaigns to match real customer behaviour, language, and expectations across geographies.
03
Building a Smarter SEM Engine
SEM at scale isn’t just about budget, it’s about architecture. Li dives into how Wise approaches account structure, bidding strategies, and automation to keep growth lean, sustainable, and measurable across 70+ countries.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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