LDN

Event Date

2025-07-03T18:00:00.0000000

This event has ended.

Exclusive Event

Marketing Evenings LDN: How Wise Thinks Local & Scales Globally

Join us in London for an inside look at how Wise is scaling across 70+ markets without losing local relevance.

BrainStation London
Thu, Jul 3, 2025
2025-07-03T17:00:00.0000000Z – 2025-07-03T18:30:00.0000000Z

55-57 Rivington St, London How to get here
£25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Li Peng

Head of SEM and Paid Growth Lead

Li Peng

Head of SEM and Paid Growth Lead

Join Li Peng, Head of SEM and Paid Growth at Wise, for a conversation about how performance marketing can scale globally without losing local impact. From tailoring campaigns across languages and regions to optimizing SEM structure and automation, Li will share how Wise is redefining what it means to grow fast, stay efficient, and stay personal, at scale.

Li Peng

Head of SEM and Paid Growth Lead

Li Peng leads paid growth at Wise, overseeing strategy and execution across 70+ markets worldwide. With deep expertise in performance marketing, localization, and scalable SEM operations, she’s helped power Wise’s expansion while keeping acquisition efficient and relevant on a global scale.

01
Scaling Paid Growth Without Losing the Signal

Li shares how her team structures global campaigns that scale efficiently, from setting up cross-market foundations to optimizing creative, targeting, and measurement for long-term impact.
02
Local by Design: Why Context Is Everything

Whether it’s tailoring ad copy or localizing landing pages, small changes drive big results. Learn how Wise adapts performance campaigns to match real customer behaviour, language, and expectations across geographies.
03
Building a Smarter SEM Engine

SEM at scale isn’t just about budget, it’s about architecture. Li dives into how Wise approaches account structure, bidding strategies, and automation to keep growth lean, sustainable, and measurable across 70+ countries.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation London
Thu, Jul 3, 2025
2025-07-03T17:00:00.0000000Z – 2025-07-03T18:30:00.0000000Z

55-57 Rivington St, London Get Directions
£25

This event has ended.

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