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Exclusive Event

Marketing Evenings LDN: How Wise Thinks Local & Scales Globally

Join us in London for an inside look at how Wise is scaling across 70+ markets without losing local relevance.

  • BrainStation London
  • Thu, Jul 3, 2025
  • 2025-07-03T17:00:00.0000000Z  –  2025-07-03T18:30:00.0000000Z
Reserve My Spot
  • Li Peng

    Li Peng

    Head of SEM and Paid Growth Lead

Li Peng

Head of SEM and Paid Growth Lead

Wise

Join Li Peng, Head of SEM and Paid Growth at Wise, for a conversation about how performance marketing can scale globally without losing local impact. From tailoring campaigns across languages and regions to optimizing SEM structure and automation, Li will share how Wise is redefining what it means to grow fast, stay efficient, and stay personal, at scale.

  • Li Peng

    Li Peng

    Head of SEM and Paid Growth Lead

    Li Peng leads paid growth at Wise, overseeing strategy and execution across 70+ markets worldwide. With deep expertise in performance marketing, localization, and scalable SEM operations, she’s helped power Wise’s expansion while keeping acquisition efficient and relevant on a global scale.

Exclusive Event

Event Overview

In today’s world, global reach is nothing without local relevance. In this session, Li Peng shares how Wise has scaled its paid growth engine across dozens of markets while keeping campaigns sharp, personalized, and performance-driven. From platform strategy and channel mix to keyword localization

  • 01

    Scaling Paid Growth Without Losing the Signal

    Li shares how her team structures global campaigns that scale efficiently, from setting up cross-market foundations to optimizing creative, targeting, and measurement for long-term impact.

  • 02

    Local by Design: Why Context Is Everything

    Whether it’s tailoring ad copy or localizing landing pages, small changes drive big results. Learn how Wise adapts performance campaigns to match real customer behaviour, language, and expectations across geographies.

  • 03

    Building a Smarter SEM Engine

    SEM at scale isn’t just about budget, it’s about architecture. Li dives into how Wise approaches account structure, bidding strategies, and automation to keep growth lean, sustainable, and measurable across 70+ countries.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

London Map

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Reserve Your Spot

Join industry professionals who will guide you toward starting and building a career in tech.

  • BrainStation London
  • Thu, Jul 3, 2025
  • 2025-07-03T17:00:00.0000000Z  –  2025-07-03T18:30:00.0000000Z
Reserve My Spot

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