Exclusive Event

Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment

This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.

BrainStation London
Event Recap
Oct 30, 2025

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Alba Abelló Balmes

Creative Strategist

Alba Abelló Balmes

Creative Strategist

Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.

Alba Abelló Balmes

Creative Strategist

Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.

More Upcoming Events

Apr 01

Marketing Evenings LDN

Scaling Human-Centred Content with AI

Alec pulls back the curtain on how AI tools are used day-to-day to streamline production and unlock new creative capacity, without compromising quality.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

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Using AI Across the Content Workflow
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Apr 01

Marketing Evenings LDN Scaling Human-Centred Content with AI

Alec pulls back the curtain on how AI tools are used day-to-day to streamline production and unlock new creative capacity, without compromising quality.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

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Discussion Topics:

Using AI Across the Content Workflow
Inside an AI-Powered Social Team
Scaling Without Losing the Human Touch

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Apr 08

Marketing Evenings LDN

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Join us for an evening as we explore how the creator economy is reshaping modern marketing.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Rajarshi Lahiri

Head of Creator Partnerships

Discussion Topics:

Authenticity at Scale: Winning in a Trust-Driven Economy
Co-Creation That Converts: The Future of Brand Collaborations
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Apr 08

Marketing Evenings LDN The Future of the Creator Economy

Join us for an evening as we explore how the creator economy is reshaping modern marketing.

6:00 PM - 8:00 PM BST
55-57 Rivington St, London
£20

Rajarshi Lahiri

Head of Creator Partnerships

Discussion Topics:

Authenticity at Scale: Winning in a Trust-Driven Economy
Co-Creation That Converts: The Future of Brand Collaborations
Community-Led Growth: Turning Followers into Advocates

View Event

Apr 14

Marketing Mornings LDN

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