Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment
Exclusive Event
Marketing Evenings LDN:Streaming, Community & the Future of Digital Entertainment
This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.
Relive the highlights of Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment with Alba Abelló Balmes in the photo gallery. Download and share your favorites, and don't miss the next event!
Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.
Alba Abelló Balmes
Creative Strategist
Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.
Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.
Join Lenny Laurier, Director of Product Design at Intuit, for an inside look at building design teams that thrive across startups and enterprise organizations.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$25
Lenny Laurier
Director of Design
Discussion Topics:
Scaling Design Teams for Impact
Balancing User Experience, Platform and AI
Cross‑Functional Collaboration and Strategic Leadership
Join us in Vancouver to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in Vancouver to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join Mareike Carolin Keller, Product Designer at Spotify, for an inside look of her experience evolving the platform from a music app into a multi-format destination for audio storytelling at Spotify.
Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.
6:00 PM
-
8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
Discussion Topics:
Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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