Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment
Exclusive Event
Marketing Evenings LDN:Streaming, Community & the Future of Digital Entertainment
This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.
Relive the highlights of Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment with Alba Abelló Balmes in the photo gallery. Download and share your favorites, and don't miss the next event!
Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.
Alba Abelló Balmes
Creative Strategist
Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.
In this expert-led demo event, you’ll watch an idea come to life in real time using Lovable. Follow along as we take a concept from initial review through a full app build with no coding required.
Join us for an evening with Zohra Razaq, Director of Digital Product & UX/UI at Knix, as she explores how design is shaping the next generation of ecommerce experiences.
In this session, Richard Jarvis, Senior Product Designer at Rightmove, breaks down the redesign of the app’s search entry point, exploring how user insight, design craft, and business priorities come together when millions of people are using your product every day.
Alvaro Silva-Santisteban, AI Solution Lead at Google, shares a practical view of building agentic systems, from choosing the right architecture to implementing trust, governance, and human-in-the-loop safeguards, along with a live demo of Notebook LM and Gemini Enterprise.
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
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