Exclusive Event

Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment

This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.

BrainStation London
Event Recap
Oct 30, 2025

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Alba Abelló Balmes

Creative Strategist

Alba Abelló Balmes

Creative Strategist

Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.

Alba Abelló Balmes

Creative Strategist

Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.

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