Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment
Exclusive Event
Marketing Evenings LDN:Streaming, Community & the Future of Digital Entertainment
This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.
Relive the highlights of Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment with Alba Abelló Balmes in the photo gallery. Download and share your favorites, and don't miss the next event!
Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.
Alba Abelló Balmes
Creative Strategist
Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.
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Integrating AI into the design process transforms individual speed into team-wide capability. Mareike Carolin Keller shares how product designers can deploy AI tools in active production, build high-fidelity prototypes, and secure stakeholder alignment before committing heavy engineering resources.
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