Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment
Exclusive Event
Marketing Evenings LDN:Streaming, Community & the Future of Digital Entertainment
This session took an exclusive deep dive into how Twitch revolutionized digital engagement, where live content created genuine community connections and the convergence of real-time interaction, technological innovation, and authentic creator partnerships reshaped digital entertainment and brand engagement.
Relive the highlights of Marketing Evenings LDN: Streaming, Community & the Future of Digital Entertainment with Alba Abelló Balmes in the photo gallery. Download and share your favorites, and don't miss the next event!
Alba Abelló Balmes explored how Twitch is transforming entertainment by turning streaming into a community-driven experience, where creators, fans, and brands connect in real time through authentic, innovative, and interactive storytelling.
Alba Abelló Balmes
Creative Strategist
Alba Abelló is a Senior Creative Strategist at Twitch, where she develops and leads global campaigns that push creative and innovative boundaries in gaming and entertainment. With experience across social, media, and tech, she focuses on delivering ideas that inspire audiences, set new creative benchmarks, and redefine how brands engage with communities.
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In this expert-led demo event, you’ll explore what it means to build for an agentic world, and see those ideas come to life through a live walkthrough of Microsoft Copilot’s evolution toward agentic action, set against the broader industry shift happening across Anthropic, OpenAI, and others.
6:00 PM
-
7:30 PM BST
55-57 Rivington St, London
£40
Demo Event of
Zeella Labram
Senior Product Manager, AI Experiences
Discussion Topics:
From Traditional PM to AI PM: What Actually Changes
Join us for a forward-looking conversation with design, product, and marketing leaders exploring how fintech teams are leveraging agentic AI to reshape customer experiences, drive growth, and build the next generation of financial services.
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