Marketing Evenings LDN: Designing Smarter Marketing Strategies with AI
Exclusive Event
Marketing Evenings LDN:Designing Smarter Marketing Strategies with AI
Join Fani Kelesidou, AI Creative Strategist, Demand Generation at Amazon, for an evening exploring how artificial intelligence is reshaping the way marketers think, plan, and execute. As AI moves from a buzzword to a true creative and analytical partner, Fani will share how marketing leaders can integrate intelligent systems to design strategies that are faster, sharper, and more human in impact.
From uncovering audience insights to optimizing creative and measuring results, AI is changing every stage of the marketing funnel. In this session, Fani will break down where AI adds the most value across the customer journey, and demonstrate, live, how leading AI tools can turn strategy into action.
Fani Kelesidou
AI Creative Strategist, Demand Generation
Fani Kelesidou is the AI Creative Strategist at Amazon, driving innovation in demand generation by infusing AI into creative workflows. She helps teams leverage generative intelligence to unlock new storytelling formats and scale impactful campaigns that resonate with today’s audiences.
Exclusive Event
Event Overview
AI is transforming the foundations of modern marketing, redefining how strategy is built, tested, and optimized. In this session, Fani Kelesidou unpacks how AI enables smarter decision-making, faster experimentation, and more meaningful customer connections.
01
How AI Is Transforming Modern Marketing
Explore how AI is reshaping the strategic foundations of marketing, from research and targeting to content creation and optimization, and what this means for creative and analytical teams alike.
02
Finding AI’s Real Value Across the Customer Journey
Learn to identify where AI can add the most impact: improving audience insights, enhancing personalization, streamlining campaign management, and amplifying ROI.
03
Turning Insights into Action: A Real-World Demo
See AI in action as Fani demonstrates how leading tools can transform data and creative thinking into actionable marketing strategies that deliver measurable results.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join us for a conversation with Andrea Grand, Co-Founder of Barbet, and Scott Currie, CEO of WakeWater Beverage Company, as they explore how to create brands that cut through the noise and leave lasting impressions.
Join us for a rare conversation with Allen Lau, Co-Founder and Former CEO of Wattpad, and Co-Founder and Operating Partner at Two Small Fish Ventures, as he shares lessons from building one of Canada’s most iconic tech companies.
Join us for an exclusive evening in partnership with Konrad, where global leaders will examine how AI is redefining the way brands grow, connect, and create lasting value.
Join us in New York for an engaging conversation with fintech product and design leaders shaping how AI is driving the next wave of financial innovation.
Join Mareike Carolin Keller, Product Designer at Spotify, for an inside look of her experience evolving the platform from a music app into a multi-format destination for audio storytelling at Spotify.
Join us in London to discuss how UX Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
By creating an account, you will also receive exclusive offers and updates about new courses, workshops and events.
Already have an account?
Forgot Password
Existing Account
There is already an account associated with that email, however a password has not been configured. Please confirm your address below and we will send an e-mail with a link to configure a new password.