Exclusive Event

Marketing Evenings LDN: Designing Smarter Marketing Strategies with AI

Fani Kelesidou, AI Creative Strategist, Demand Generation at Amazon, explored how AI is reshaping marketing strategy and execution, sharing how intelligent systems can act as true creative and analytical partners to help teams plan faster, think sharper, and drive more human-centred impact.

BrainStation London
Event Recap
Jan 21, 2026

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Fani Kelesidou

AI Creative Strategist, Demand Generation

Fani Kelesidou

AI Creative Strategist, Demand Generation

Fani Kelesidou showed how AI is transforming every stage of the marketing funnel, breaking down where it delivers the most value across the customer journey and demonstrating live how leading tools turn insight into action.

Fani Kelesidou

AI Creative Strategist, Demand Generation

Fani Kelesidou is a senior marketing leader and AI strategist with a 10-year record of driving significant revenue growth and market presence for global leaders in Big Tech and publishing. Her expertise is centered on Growth, Content, and Demand Generation , with a specialized focus on AI-Driven Strategy and Innovation. Throughout her career, Fani has excelled at creating foundational content strategies, enhancing client engagement, and leveraging data-driven insights to propel growth. Her core competencies span AI-powered content and marketing automation and process optimization, full-funnel demand generation, SEO, conversion rate optimization, and executive stakeholder influence. Fani is passionate about connecting complex optimization challenges into actionable strategies, pushing creative boundaries, and helping businesses and professionals in the space achieve scalable, data-backed growth.

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