Marketing Evenings LDN: Designing Smarter Marketing Strategies with AI
Exclusive Event
Marketing Evenings LDN:Designing Smarter Marketing Strategies with AI
Join Fani Kelesidou, AI Creative Strategist, Demand Generation at Amazon, for an evening exploring how artificial intelligence is reshaping the way marketers think, plan, and execute. As AI moves from a buzzword to a true creative and analytical partner, Fani will share how marketing leaders can integrate intelligent systems to design strategies that are faster, sharper, and more human in impact.
From uncovering audience insights to optimizing creative and measuring results, AI is changing every stage of the marketing funnel. In this session, Fani will break down where AI adds the most value across the customer journey, and demonstrate, live, how leading AI tools can turn strategy into action.
Fani Kelesidou
AI Creative Strategist, Demand Generation
Fani Kelesidou is a senior marketing leader and AI strategist with a 10-year record of driving significant revenue growth and market presence for global leaders in Big Tech and publishing. Her expertise is centered on Growth, Content, and Demand Generation , with a specialized focus on AI-Driven Strategy and Innovation.
Throughout her career, Fani has excelled at creating foundational content strategies, enhancing client engagement, and leveraging data-driven insights to propel growth. Her core competencies span AI-powered content and marketing automation and process optimization, full-funnel demand generation, SEO, conversion rate optimization, and executive stakeholder influence. Fani is passionate about connecting complex optimization challenges into actionable strategies, pushing creative boundaries, and helping businesses and professionals in the space achieve scalable, data-backed growth.
Exclusive Event
Event Overview
AI is transforming the foundations of modern marketing, redefining how strategy is built, tested, and optimized. In this session, Fani Kelesidou unpacks how AI enables smarter decision-making, faster experimentation, and more meaningful customer connections.
01
How AI Is Transforming Modern Marketing
Explore how AI is reshaping the strategic foundations of marketing, from research and targeting to content creation and optimization, and what this means for creative and analytical teams alike.
02
Finding AI’s Real Value Across the Customer Journey
Learn to identify where AI can add the most impact: improving audience insights, enhancing personalization, streamlining campaign management, and amplifying ROI.
03
Turning Insights into Action: A Real-World Demo
See AI in action as Fani demonstrates how leading tools can transform data and creative thinking into actionable marketing strategies that deliver measurable results.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
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