Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand

"The important attributes of our brand aren't always the corporate brand to own. A lot of them are what the athletes are owning when they're performing on the world stage... we have to trust and we have to hope that it's going to be great."

 

- Kelley Tessier, Senior Director Brand and Digital Marketing at the Canadian Olympic Committee

 

 

 

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  Kelley Tessier

  Senior Director Brand and Digital Marketing

  

  Kelley Tessier is Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, where she leads the strategy, creative, and execution behind Team Canada’s national campaigns. With over a decade of experience in brand storytelling and integrated marketing, Kelley has helped shape how Canadians experience the Olympic movement, from large-scale campaigns and digital platforms to partnerships that unite brands, athletes, and fans.