Event Date

2026-01-21T18:00:00.0000000

Exclusive Event

Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand

Join Kelley Tessier, Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, for an exclusive behind-the-scenes look at how Team Canada is redefining what it means to represent a nation on the world stage.

BrainStation Toronto
Wed, Jan 21, 2026
2026-01-21T23:00:00.0000000Z – 2026-01-22T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON How to get here
$25

Purchase Tickets

80k+ attendees globally
Learn from industry experts
Live Q&A

Kelley Tessier

Senior Director Brand and Digital Marketing

Kelley Tessier

Senior Director Brand and Digital Marketing

From national campaigns to global activations, discover how the Canadian Olympic Committee is bringing this powerful platform to life across every channel. Through creative insights, film craft, and digital innovation, Kelley will unpack how Team Canada connects a nation of fans through shared emotion and pride, and how bravery became the heartbeat of a brand built to inspire.

Kelley Tessier

Senior Director Brand and Digital Marketing

Kelley Tessier is Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, where she leads the strategy, creative, and execution behind Team Canada’s national campaigns. With over a decade of experience in brand storytelling and integrated marketing, Kelley has helped shape how Canadians experience the Olympic movement, from large-scale campaigns and digital platforms to partnerships that unite brands, athletes, and fans.

01
The Creative Spark

Go behind the insights, strategy, and creative ambition that shaped Brave Is Unbeatable, the bold new platform redefining what it means to represent Team Canada on the world stage.
02
Telling a National Story

Explore the making of the new brand spot, from concept to execution, and how it captures the emotional power of bravery, unity, and collective pride.
03
Bringing the Brand to Life

See how Team Canada is activating ahead of the Games through a 360° marketing approach, from storytelling and podcasts to the iconic Lululemon kit launch and digital experiences that rally a nation.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Toronto

482 Front St W, 2nd Floor, Toronto, ON

Get Directions

Finding Your Way

Located near Front St. West and Spadina Ave. at The Well, right next to the Indigo.
Entering The Building

Look for Quantum Coffee, enter the building, and follow the signs to the elevators.
Once You're Inside

Take the elevator to the 2nd floor. Our staff will be there to greet you at the campus reception.

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

BrainStation Toronto
Wed, Jan 21, 2026
2026-01-21T23:00:00.0000000Z – 2026-01-22T00:30:00.0000000Z

482 Front St W, 2nd Floor, Toronto, ON Get Directions
$25

Purchase Tickets

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