Exclusive Event

Marketing Evenings TO: Inside Team Canada’s 2026 Olympic Brand

Kelley Tessier, Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, shared an exclusive behind-the-scenes look at how Team Canada is redefining what it means to represent a nation on the world stage.

BrainStation Toronto
Event Recap
Jan 21, 2026

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Kelley Tessier

Senior Director Brand and Digital Marketing

Kelley Tessier

Senior Director Brand and Digital Marketing

"The important attributes of our brand aren't always the corporate brand to own. A lot of them are what the athletes are owning when they're performing on the world stage... we have to trust and we have to hope that it's going to be great."

- Kelley Tessier, Senior Director Brand and Digital Marketing at the Canadian Olympic Committee

Kelley Tessier

Senior Director Brand and Digital Marketing

Kelley Tessier is Senior Director of Brand and Digital Marketing at the Canadian Olympic Committee, where she leads the strategy, creative, and execution behind Team Canada’s national campaigns. With over a decade of experience in brand storytelling and integrated marketing, Kelley has helped shape how Canadians experience the Olympic movement, from large-scale campaigns and digital platforms to partnerships that unite brands, athletes, and fans.

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