Event Date

2025-07-17T18:00:00.0000000

This event has ended.

Exclusive Event

Marketing Evenings VAN: Building Bold Brands with Red Bull, lululemon & Arc'teryx

Join us in Vancouver for an exclusive conversation with Darren Rayner of Magnafire, Social AOR for global brands like Red Bull, lululemon Arc'teryx and more. Find yourself behind the lens where social content strategy evolves into unforgettable campaigns.

BrainStation Vancouver
Thu, Jul 17, 2025
2025-07-18T01:00:00.0000000Z – 2025-07-18T02:30:00.0000000Z

455 Granville St, Vancouver, BC How to get here
$25

This event has ended.

80k+ attendees globally
Learn from industry experts
Live Q&A

Darren Rayner

Head of Creative & Founder

Darren Rayner

Head of Creative & Founder

At Magnafire, Darren's expertise lies in transforming complex business objectives into authentic, human-centric stories that move people and build lasting connections. Darren understands that in today's crowded digital landscape, a powerful brand narrative is not just about what you say, but how you say it. He consistently fosters genuine engagement and loyalty for brands across action sports, fitness, tech, fashion and luxury automobiles.

Darren Rayner

Head of Creative & Founder

Darren Rayner has a distinguished career marked by orchestrating impactful marketing strategies for major brands, such as Red Bull, lululemon and Arc'teryx. He is Head Creative & Founder of Magnafire, a creative studio that possesses a unique mastery of storytelling for impact in the digital age. With roots in the ski & snowboard industry, Darren brings that same contagious energy to his work today.

01
Purpose-Driven Foundations: The DNA of Impactful Storytelling

Follow Darren's journey from DIY ski videos to high production films for some of today's largest brands.
02
From Vision to Visuals: Executing Story Through Content & Craft

Discover how Darren turns brand strategy into cinematic, emotional, and immersive visual content.
03
Sustaining Momentum: Storytelling That Builds Community and Culture

Learn how Darren builds long-term brand equity and cultural relevance through story, community and influencer-generated content.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation Vancouver

455 Granville St #400, Vancouver, BC

Get Directions

Finding Your Way

Steps away from the Waterfront Station’s Granville St entrance. Our event space is on the ground floor.
Ride Sharing and Taxi Drop-off

Visitors being dropped off by a ride sharing service or taxi should enter the Starbucks across the street at 700 W Pender St as only city buses are allowed on Granville St in front of the campus.
Once You're Inside

Our staff will be there to greet you at the campus reception.