Join us in Vancouver for an exclusive conversation with Darren Rayner of Magnafire, Social AOR for global brands like Red Bull, lululemon Arc'teryx and more. Find yourself behind the lens where social content strategy evolves into unforgettable campaigns.
BrainStation Vancouver
Thu, Jul 17, 2025
6:00 PM - 7:30 PM PDT
This event has ended.
455 Granville St, Vancouver, BCHow to get here
CA$25
Darren Rayner
Head of Creative & Founder
At Magnafire, Darren's expertise lies in transforming complex business objectives into authentic, human-centric stories that move people and build lasting connections. Darren understands that in today's crowded digital landscape, a powerful brand narrative is not just about what you say, but how you say it. He consistently fosters genuine engagement and loyalty for brands across action sports, fitness, tech, fashion and luxury automobiles.
Darren Rayner
Head of Creative & Founder
Darren Rayner has a distinguished career marked by orchestrating impactful marketing strategies for major brands, such as Red Bull, lululemon and Arc'teryx. He is Head Creative & Founder of Magnafire, a creative studio that possesses a unique mastery of storytelling for impact in the digital age. With roots in the ski & snowboard industry, Darren brings that same contagious energy to his work today.
Join us to learn from Darren's extensive experience in translating brand essence into memorable stories, and discover the strategic frameworks for crafting narratives that cut through the noise and propel your brand forward.
Purpose-Driven Foundations: The DNA of Impactful Storytelling
Follow Darren's journey from DIY ski videos to high production films for some of today's largest brands.
From Vision to Visuals: Executing Story Through Content & Craft
Discover how Darren turns brand strategy into cinematic, emotional, and immersive visual content.
Sustaining Momentum: Storytelling That Builds Community and Culture
Learn how Darren builds long-term brand equity and cultural relevance through story, community and influencer-generated content.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.
BrainStation Vancouver
Thu, Jul 17, 2025
6:00 PM - 7:30 PM PDT
455 Granville St, Vancouver, BC
CA$25
This event has ended.
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