Marketing Evenings VAN: Driving Growth, Engagement, and Impact in a Digital World

Industry leaders from Amazon, Hootsuite, and Unbounce shared how they’re navigating emerging technologies, evolving consumer behaviors, and the balance between creativity and data to drive growth, connection, and impact in today’s fast-changing marketing landscape.

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  Vivian Lynn

  Sr. Product Marketing Manager

  

  Vivian Lynn is a senior product marketing lead at Amazon, where she drives go-to-market strategy and positioning for key product launches. With a focus on translating complex features into compelling stories, she helps deliver clarity and value to diverse customer audiences.

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  Gerome Macalalag

  Marketing Operations Specialist

  

  Gerome Macalalag is a Marketing Operations Specialist at Unbounce, where he ensures that the marketing engine runs smoothly and efficiently. With a focus on automation, data systems, and workflow optimization, Gerome bridges strategy and execution to help marketing teams scale with precision.

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  Karolina Mikolajczyk

  Team Lead, Inbound Marketing

  

  Karolina Mikolajczyk is a Team Lead on Hootsuite’s Web Growth team, where she oversees content and lead generation initiatives. With a Master’s in English and over a decade of marketing experience spanning content, SEO, CRO, and website optimization for LLM visibility, she’s focused on driving growth through data-informed strategy and experimentation.