Exclusive Event

Marketing Evenings VAN: Driving Growth, Engagement, and Impact in a Digital World

Marketing leaders from Amazon, Hootsuite, and Unbounce came together for an engaging discussion on driving growth, building authentic connections, and leading in a rapidly evolving digital landscape.

BrainStation Vancouver
Event Recap
Oct 29, 2025

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Vivian Lynn

Sr. Product Marketing Manager
Gerome Macalalag

Marketing Operations Specialist
Karolina Mikolajczyk

Team Lead, Inbound Marketing

Industry leaders from Amazon, Hootsuite, and Unbounce shared how they’re navigating emerging technologies, evolving consumer behaviors, and the balance between creativity and data to drive growth, connection, and impact in today’s fast-changing marketing landscape.

Vivian Lynn

Sr. Product Marketing Manager

Vivian Lynn is a senior product marketing lead at Amazon, where she drives go-to-market strategy and positioning for key product launches. With a focus on translating complex features into compelling stories, she helps deliver clarity and value to diverse customer audiences.
Gerome Macalalag

Marketing Operations Specialist

Gerome Macalalag is a Marketing Operations Specialist at Unbounce, where he ensures that the marketing engine runs smoothly and efficiently. With a focus on automation, data systems, and workflow optimization, Gerome bridges strategy and execution to help marketing teams scale with precision.
Karolina Mikolajczyk

Team Lead, Inbound Marketing

Karolina Mikolajczyk is a Team Lead on Hootsuite’s Web Growth team, where she oversees content and lead generation initiatives. With a Master’s in English and over a decade of marketing experience spanning content, SEO, CRO, and website optimization for LLM visibility, she’s focused on driving growth through data-informed strategy and experimentation.

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