Exclusive Event

Marketing Evenings VAN: Building a Global Sports Brand

Ben Prout, Senior Director and Global Head of Creative at EA SPORTS FC, shared an inside look at the rebrand that transformed FIFA into EA SPORTS FC and what it took to lead creative at a truly global scale.

BrainStation Vancouver
Event Recap
Dec 3, 2025

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Ben Prout

Senior Director, Global Head of Creative - EA SPORTS FC

Ben Prout

Senior Director, Global Head of Creative - EA SPORTS FC

"You're being paid to create what you think is good, what you think is right... Your job is to have an opinion, perspective and taste."

- Ben Prout, Senior Director, Global Head of Creative, EA SPORTS FC

Ben Prout

Senior Director, Global Head of Creative - EA SPORTS FC

Ben Prout leads global creative strategy at Electronic Arts’ flagship sports division, EA Sports FC. He drives the development of iconic campaigns and brand experiences that resonate with millions of players worldwide. With a grounding in agency-level creative leadership and brand building, Ben blends high-impact storytelling with gamer culture to elevate how sports brands engage the next generation.

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