Marketing Mornings LDN: Building a Cult Brand with Grind
Exclusive Event
Marketing Mornings LDN:Building a Cult Brand with Grind
Frankie Cooke, Brand Marketing Lead at Grind, led a conversation on how the cult Shoreditch-born coffee brand evolved from a single café into a global lifestyle brand and how campaigns and collaborations became key ingredients in shaping its identity.
Relive the highlights of Marketing Mornings LDN: Building a Cult Brand with Grind with Frankie Cooke in the photo gallery. Download and share your favorites, and don't miss the next event!
"We focus on really thoughtful touchpoints that may feel small and sometimes take quite a lot of time, but they’re the things that mean word‑of‑mouth marketing happens organically."
- Frankie Cooke, Brand Marketing Lead at Grind
Frankie Cooke
Brand Marketing Lead
Frankie Cooke is the Brand Marketing Lead for cult coffee company Grind. Having previously worked in PR, she joined Grind back in 2019 to manage local marketing campaigns for their cafés and coffee shops. When those cafés had to close during lockdown in 2020, Frankie pivoted to CRM Manager and helped take the brand online, beginning what is now a thriving DTC business.
These days, Frankie works across all of Grind’s campaigns, partnerships, brand activations, new product launches, and PR. She’s been an integral part of Grind’s growth from a London highstreet business to an international coffee company, going from local flyposting to managing massive collaborations with the likes of Hello Kitty and American rock band Green Day.
Join us in Toronto for an engaging conversation with product marketing leaders driving strategy, messaging, and market impact at top Canadian and global companies.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$45
Discussion Topics:
Creating Market-Driven Product Strategies
Messaging, Positioning & Go-to-Market Excellence
Aligning Teams & Driving Impact Across the Organization
Join us in Toronto for a forward-looking conversation with product leaders shaping the future of financial services through innovation, trust, and customer-centric design.
6:00 PM
-
7:30 PM EST
482 Front St W, 2nd Floor, Toronto, ON
$45
Discussion Topics:
Navigating Complexity in Large, Regulated Organizations
Customer-Centered Product Development in Financial Services
Join us in Toronto for a forward-looking conversation with marketing leaders shaping the future of financial services through innovation, trust, and customer-centric growth.
In this session, Andrew Yeung, Founder of Fibe, shares how he turned a series of meetups into a bootstrapped 7-figure business, and a foot in the door to venture capital and startup advisory.
6:00 PM
-
7:30 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Andrew Yeung
Founder
Discussion Topics:
Why Community Outperforms Traditional Marketing
From Events to Ecosystem: Designing for Belonging at Scale
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