Exclusive Event

Marketing Mornings LDN: Building a Cult Brand with Grind

Frankie Cooke, Brand Marketing Lead at Grind, led a conversation on how the cult Shoreditch-born coffee brand evolved from a single café into a global lifestyle brand and how campaigns and collaborations became key ingredients in shaping its identity.

BrainStation London
Event Recap
Dec 10, 2025

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Frankie Cooke

Brand Marketing Lead

Frankie Cooke

Brand Marketing Lead

"We focus on really thoughtful touchpoints that may feel small and sometimes take quite a lot of time, but they’re the things that mean word‑of‑mouth marketing happens organically."

- Frankie Cooke, Brand Marketing Lead at Grind

Frankie Cooke

Brand Marketing Lead

Frankie Cooke is the Brand Marketing Lead for cult coffee company Grind. Having previously worked in PR, she joined Grind back in 2019 to manage local marketing campaigns for their cafés and coffee shops. When those cafés had to close during lockdown in 2020, Frankie pivoted to CRM Manager and helped take the brand online, beginning what is now a thriving DTC business. These days, Frankie works across all of Grind’s campaigns, partnerships, brand activations, new product launches, and PR. She’s been an integral part of Grind’s growth from a London highstreet business to an international coffee company, going from local flyposting to managing massive collaborations with the likes of Hello Kitty and American rock band Green Day.

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