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Training

Search Engine Optimization

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Availability

Search Engine Optimization Training

On Campus or Online

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Learn from industry experts

Develop skills with hands-on learning

Adopt SEO best practices

Training Overview

Optimize for discovery in organic search results

With over 93% of online experiences beginning with a search engine, it’s critical for a brand to appear within the results page for relevant searches. Ranking in the top three listings when someone searches for your business’ product or service, not only significantly increases the chance that they’ll click your listing, but also increases trust and results in a better overall experience. BrainStation’s Search Engine Optimization training provides foundational understand in how search engines work and how to get started improving your SEO, before discussing advanced strategies to work towards ranking in the top three listings for your most impactful searches.

What You'll Accomplish

Conduct an SEO Audit

Learn to conduct an SEO audit to assess the impact of existing efforts and locate areas of improvement.

Adopt best practices

Setup core anchors for search engines to read your website, or make changes to existing anchors to ensure search engines are able to easily access your keywords.

Develop a long term strategy

Understand how to continually increase your ranking and authority through content development and linking.

“Immediately after the first week I began to see tangible benefits of the course. Improved pagerank, and in turn, traffic to my site.”

Steven

Course Report

What You'll Learn

Learn how search engines work

Understand how search engines read your website, and how they decide what results to show in which locations on the results page.

Create a keyword strategy

Conduct keyword research to select keywords and create a keyword map to ensure you’re sending customers to the proper pages on your website.

Adopt on-page SEO best practices

Learn to complete an audit of on-page SEO factors, such as meta descriptions, keyword relevance, and site experience, to identify areas of opportunity to increase your ranking and bring in more traffic.

Build an off-page SEO strategy

Learn how to further increase your ranking using off-page factors, including backlinks, and understand the impact of other marketing efforts on your SEO.

Flexible Training Location

BrainStation Training is offered in our state-of-the-art campuses or through our world-class, custom-built learning portal. Both delivery formats empower Instructors to lead live lectures and provide immediate feedback.

Upcoming Sessions

Oct

23 - 24

Tuesday - Wednesday

9:00 am - 5:00 pm | 2 Days

Enroll

Sep

5 - 19

Mondays, Wednesdays

6:30 pm - 9:30 pm | 3 Weeks

Enroll

Oct - Nov

31 - 1

Wednesday - Thursday

9:00 am - 5:00 pm | 2 Days

Enroll

Sep - Oct

12 - 10

Wednesdays

6:30 pm - 9:30 pm | 5 Weeks

Enroll

Oct

13 - 14

Saturday - Sunday

9:00 am - 5:00 pm | 2 Days

Enroll

Oct - Nov

31 - 1

Wednesday - Thursday

9:00 am - 5:00 pm | 2 Days

Enroll

Sep - Oct

27 - 25

Thursdays

6:30 pm - 9:30 pm | 5 Weeks

Enroll

Nov

3 - 4

Saturday - Sunday

9:00 am - 5:00 pm | 2 Days

Enroll
  • New York
  • Toronto
  • Vancouver
  • Online Live

Oct 23 - 24

Tuesday, Wednesday

9:00 am - 5:00 pm

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Sep 5 - 19

Wednesdays

6:30 pm - 9:30 pm

Enroll

Oct 31 - Nov 1

Wednesday, Thursday

9:00 am - 5:00 pm

Enroll

Sep 12 - Oct 10

Wednesdays

6:30 pm - 9:30 pm

Enroll

Oct 13 - 14

Saturday, Sunday

9:00 am - 5:00 pm

Enroll

Oct 31 - Nov 1

Wednesday, Thursday

9:00 am - 5:00 pm

Enroll

Sep 27 - Oct 25

Thursdays

6:30 pm - 9:30 pm

Enroll

Nov 3 - 4

Saturday, Sunday

9:00 am - 5:00 pm

Enroll

Private Training Available

Looking for private training for groups or teams? Contact a Learning Advisor to find out more about training your team.

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