Search Engine Optimization (SEO) Workshop in Vancouver
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Consider this: You run an independent vegetarian restaurant. You have a fully-functioning website, social media presence, a loyal customer base, and yet when you search 'Vegetarian restaurants in Vancouver' your website shows up on the 4th page. The solution: Improve your SEO. An SEO strategy is imperative in order to build your online presence.
In this full-day workshop, you'll learn how to build an SEO strategy to help improve your website's search rankings.
What You'll Learn
- SEO Principles + Google Ranking Gain an understanding of how Google determines a website’s rank and searchability.
- SEO Site Audits Learn how to perform a comprehensive audit and provide recommendations.
- Backlink Analysis Determine how and where a website can improve its content using Link Building.
- Google Algorithm Updates Find out what goes on behind the scenes when Google evaluates the factors used to rank websites.
- Content Optimization Take your audit findings and improve your copy’s Quality Score.
- Introduction to Local SEO Learn how to improve a website’s presence for local searches.
What You'll Get
- A comprehensive SEO strategy for a website, whether for personal or business
- Solid understanding of major tools, as well as additional resources & readings
- Hands-on, interactive learning experience with an industry expert
- Catered lunch