Search Engine Optimization (SEO) Workshop in Vancouver

1 Day

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Workshop Overview

Consider this: You run an independent vegetarian restaurant. You have a fully-functioning website, social media presence, a loyal customer base, and yet when you search 'Vegetarian restaurants in Vancouver' your website shows up on the 4th page. The solution: Improve your SEO. An SEO strategy is imperative in order to build your online presence.

In this full-day workshop, you'll learn how to build an SEO strategy to help improve your website's search rankings.

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What You'll Learn

  • SEO Principles + Google Ranking Gain an understanding of how Google determines a website’s rank and searchability.
  • SEO Site Audits Learn how to perform a comprehensive audit and provide recommendations.
  • Backlink Analysis Determine how and where a website can improve its content using Link Building.
  • Google Algorithm Updates Find out what goes on behind the scenes when Google evaluates the factors used to rank websites.
  • Content Optimization Take your audit findings and improve your copy’s Quality Score.
  • Introduction to Local SEO Learn how to improve a website’s presence for local searches.
The BrainStation campus
The BrainStation campus

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    A comprehensive SEO strategy for a website, whether for personal or business
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of major tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch