7554425D-0054-440D-B95E-D2ABC13D62CD Created with sketchtool.
{body}

Your Saved Info Packages

View your saved Course or Program Packages containing pricing and detailed curriculum.

You do not have any saved Info Packages. Explore Courses or Programs to get started.

Explore Offerings

Speak with a Learning Advisor.

Have questions about course details? We'll call you.

marketing

Part-Time (New York)

Digital Marketing

Fill out the form below and a Learning Advisor will reach out at a time convenient for you.

Digital Marketing Certificate Course

Sign up to learn about professional development course pricing and curriculum.

4.4 out of 5 stars
4.5 out of 5 stars
4.7 out of 5 stars
Google
Course Report
Switchup

Build Your Brand and Generate Demand

  • Create a Comprehensive Digital Marketing Strategy

    Develop a holistic digital marketing strategy, incorporating social media, search, and email marketing.

  • Implement Effective Search and Social Campaigns

    Understand best practices for search engine optimization (SEO) and search engine marketing (SEM) to implement and analyze targeted campaigns.

  • Define and Measure Key Performance Indicators

    Use industry standard tools to define, measure, and adjust your campaign's KPIs and maximize success.

Master Industry Tools

  • Google Ads

  • Google Analytics

  • Google Search Console

Your Final Project

Earn your certificate by developing a digital marketing strategy for a brand of your choosing. Your strategy will cover tactical components across all areas covered in the course, from search marketing to social media.

What You'll Learn

Brand Strategy

By the first class, you will be laying the foundation of a brand strategy, with guiding principles and concepts ensuring you're selecting the right channels and messaging for your brand.

Search Marketing

Learn the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how these contribute to your overall strategy. You will then get hands-on experience setting up ads and campaigns through Google Ads, and performing site audits to improve SEO.

Social Media

Leverage both organic and paid channels to get your brand's message to your target demographic. Select the channels that will drive the most impact for your brand, and learn to draft messaging and select ad units that add value to your brand.

Email Marketing

Understand how to re-engage your customers using email. Get feedback on email copy and know the rules and regulations that dictate what you send.

Analytics

Understand how to set key performance indicators to track and monitor success. Then get hands-on experience with key tools, including Google Analytics, to better understand your marketing performance.

Interested in what a typical day looks like?

A State-of-the-Art Learning Studio In the heart of New York With our very own coffee

A State-of-the-Art Learning Studio

Our New York learning studio in New York was designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.

In the heart of New York

Overlooking SoHo from a penthouse location, the BrainStation studio is a unique tech community hub in the city that never sleeps, with immersive corporate training sessions, industry events, expert panel discussions, and more.

With our very own coffee

Stay caffeinated at Quantum Coffee, our very own private coffee counter.

View the New York Campus

to see our space.

The BrainStation Experience

  • Learn Cutting-Edge Techniques

    Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.

  • Gain Hands-On Experience

    Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

  • Leverage Synapse

    Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

“Like many companies, there's a ton of digital focus on my team at work. This course allowed me to participate in new conversations, and it inspired me to learn from other people and brands, to continue to evolve the way we work and communicate.”

Payment Options

Learn Now, Pay Over Time

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about your payment options, view our course package.

Choose a payment plan with up to

12

Monthly Installments

Learn in the center of New York

503 Broadway, Penthouse New York, NY

Located in SoHo, our New York campus is a vibrant community hub, just steps away from some of the world's most influential technology companies.

Set Password

You already have an account with BrainStation, but you still need to set up a password.