7554425D-0054-440D-B95E-D2ABC13D62CD Created with sketchtool.
{body}
Your Saved Info Packages

View your saved Course or Program Packages containing pricing and detailed curriculum.

Speak with a Learning Advisor.

Have questions about course details? We'll call you.

marketing

Certificate (Online)

Digital Marketing

Fill out the form below and a Learning Advisor will reach out at a time convenient for you.

Please pick a valid date and time between 9 AM and 8 PM eastern (Monday to Friday)

By clicking "Book a call," you accept our Terms and will also receive exclusive offers and updates about new courses, workshops and events.

Professional Certificate

Digital Marketing Course Online

  • Live Classroom
  • Part-Time
  • Expert Instructors

Accelerate your digital marketing career with cutting-edge skills in marketing strategy, SEO, SEM, social media, and email marketing.

View the Course Package to access:

  • Pricing details
  • Financing options
  • Employer sponsorship

Next Kickoff:

June 24

6:30 PM - 9:30 PM EDT

Enroll Now

Limited Capacity

Find a class that fits your schedule.

4.4 out of 5 stars
4.5 out of 5 stars
4.7 out of 5 stars
Google
Course Report
Switchup

Learn Essential Digital Marketing Skills Live, Led by Experienced Marketing Leaders

Digital marketers are indispensable in the modern workplace. Businesses need marketers who can develop holistic digital marketing strategies that combine the skills of SEO, SEM, social media marketing, and email marketing. In this live course, led by experienced industry professionals, you will learn to develop and execute on a comprehensive digital marketing strategy, and will build a final portfolio project to prove it.

Format

Online classroom. Live and expert-led.

Skill Level

Ideal for learners looking to upskill.

Real Outcomes

Build an interview-ready portfolio project.

Professional Certificate

Earn a BrainStation Digital Marketing Certificate.

Upcoming Course Dates & Campuses

Due to COVID-19, some courses are currently being held online.

First Class Last Class # of Classes Class Times
June 24 September 2 September 2 10 Thursdays 6:30pm - 9:30pm EDT Enroll Now
July 6 September 7 September 7 10 Tuesdays 1:30pm - 4:30pm EDT Enroll Now
July 8 September 9 September 9 10 Thursdays 6:30pm - 9:30pm EDT Enroll Now
July 14 September 15 September 15 10 Wednesdays 9:30pm - 12:30am EDT Enroll Now
July 18 August 22 August 22 5 Sundays 10:30am - 5:30pm EDT Enroll Now
August 11 October 13 October 13 10 Wednesdays 1:30pm - 4:30pm EDT Enroll Now
August 12 October 14 October 14 10 Thursdays 6:30pm - 9:30pm EDT Enroll Now
August 19 October 21 October 21 10 Thursdays 9:30pm - 12:30am EDT Enroll Now
August 21 September 25 September 25 5 Saturdays 10:30am - 5:30pm EDT Enroll Now
September 15 November 17 November 17 10 Wednesdays 6:30pm - 9:30pm EDT Enroll Now
September 16 November 18 November 18 10 Thursdays 1:30pm - 4:30pm EDT Enroll Now
September 21 November 23 November 23 10 Tuesdays 9:30pm - 12:30am EDT Enroll Now
September 26 October 31 October 31 5 Sundays 10:30am - 5:30pm EDT Enroll Now
Campus classroom preparing for class

New York

Due to COVID-19, New York courses are currently being held online.

Campus classroom preparing for class

Miami

Due to COVID-19, Miami courses are currently being held online.

First Class Last Class # of Classes Class Times
September 28 November 30 November 30 10 Tuesdays 6:30pm - 9:30pm BST Enroll Now
Campus classroom preparing for class

Toronto

Due to COVID-19, Toronto courses are currently being held online.

Campus classroom preparing for class

Vancouver

Due to COVID-19, Vancouver courses are currently being held online.

UNIT 1

Marketing Strategy Foundations

You'll launch into the course by learning the foundations of digital marketing, including brand positioning and understanding your audience. You'll learn how to complete effective research, and define customer personas and Customer Journeys, enabling you to craft content and copywriting that persuasively connects with your audience.

  • Google Chrome
  • Google Search
  • Unit 1 tool: google-trends.svg
KEY SKILLS:
Digital Strategy
Customer Journey
Content & Copywriting
Personas

Understand and Define Your Customers

Define customer personas and their customer journey as the foundation of your holistic digital marketing strategy.

Learn the Essentials of Copywriting

Discover the essential inputs to all great copywriting and get hands-on practice writing truly persuasive copy.

Complete Effective Research

Learn how to apply qualitative and quantitative research to inform your digital marketing strategy.

Apply Effective Content Marketing Strategies

Learn how to combine evergreen and seasonal content to support your marketing objectives.

UNIT 2

Attracting & Engaging Audiences

Search has emerged as one of the most powerful tools available to modern marketers by engaging targeted audiences with high purchase intent and driving them directly to your business. In this course, you will understand the differences between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and how to use both organic and paid traffic as part of your digital marketing strategy. With Google Ads, you'll get hands-on experience completing keyword research and designing effective ads that align with your strategy.

  • Google Ads
  • Google Chrome
  • Google Search
  • HTML
  • Unit 2 tool: ahrefs.svg
KEY SKILLS:
SEO
SEM
Websites
Structured Data

Understand and Apply Effective SEO Strategies

Learn how search engines work and get hands-on prctice using Google's Keyword Planner to complete research and prioritize top keywords.

Drive Targeted Traffic With Paid Search

Create a Google Ads strategy, including Pay-Per-Click, display, and retargeting ads, to meet your unique campaign goals.

Harness Websites & Landing Pages to Increase Conversions

Learn how websites and landing pages fit into your conversion funnel and how to optimize them for your marketing strategy.

UNIT 3

Marketing Analytics

All digital marketing campaigns generate detailed data. By understanding how to harness and analyze your marketing data, you will unlock the ability to leverage data-driven insights to iterate and optimize your marketing strategy and maximize your long-term results.

  • Google Analytics
  • Google Chrome
KEY SKILLS:
Optimization
Reporting

Discover the Essential Role Analytics Plays in Your Digital Marketing Strategy

Understand how analytics informs marketing stratgies, and why it has become an essential tool for Digital Marketers.

Analyze and Leverage Critical Marketing Reports

Learn how to access and use Google Analytics, including the key Audience, Acquisition, and Behavior reports used by marketers. Get hands-on practice navigating and using Google Analytics for a real website.

UNIT 4

Social Media

Billions of consumers are on social media looking to be entertained and informed. Understand the unique qualities of the world's most popular social media platforms – including Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok – and learn to apply their unique capbilities to engage and grow your community.

  • Facebook
  • Instagram
  • Snapchat
  • LinkedIn
  • Twitter
  • TikTok
KEY SKILLS:
Pixel Marketing
Influencers

Fundamental Social Media Strategy

Learn the fundamentals of social media, including how to apply digital marketing strategy to the social media landscape. Understand the differences between organic and paid content and the different strategies brands use to build engagement and awareness with social media in general.

Social Media Platform Breakdown

Go in-depth with the leading social media platforms by understanding the unique qualities of each platform and their users, why you should use each platform, the ad formats available within each, and how to create effective content within each platform's ecosystem. Leaving this course, you'll have learned about Facebook, Instagram, Snapchat, LinkedIn, Twitter, and TikTok.

Influencers & Social Media Planning

Learn the nuances of influencer marketing, including what they are, how to categorize them, and how to engage them to market your product or service. You'll learn the step-by-step process for engaging influencers, including how to choose a platform, find an influencer, develop a contract, and more. You'll also learn how to budget and plan for your social media marketing efforts and track analytics to evaluate the outcomes.

UNIT 5

Email Marketing

Despite its widespread ubiquity, email is one of the few marketing channels brands can truly own, providing access to their audience on their own terms. Learn strategies to build an email list and get hands-on practice using MailChimp to design effectives emails and drip campaigns to drive a wide variety of marketing goals.

  • Mailchimp
  • Gmail
  • Google Chrome
  • Canva
KEY SKILLS:
Email Strategy

Develop an Optimized Email Strategy for Your Brand and Marketing Goals

Understand how Email Marketing fits within the marketing funnel, along with different types of campaigns and their objectives.

Explore How Drip Campaigns Help You Achieve Your Marketing Objectives

Learn how to use MailChimp to craft effective email drip campaigns for a variety of practical marketing initiatives.

Taught by Experienced Industry Experts

BrainStation Instructors are experienced practitioners who work at the world's most innovative companies. They are experts in their field, and enter the classroom with years of earned experience making sure you're learning the most up-to-date and practical skills companies around the world need.

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Kayla Cabilin

Kayla Cabilin

Performance Marketing at Snap Inc.

Michael Palombo

Michael Palombo

Head of Entertainment at Twitter

Seun Shobande

Seun Shobande

EMEA Content Marketing Lead at Facebook

Build and Showcase Your Marketing Portfolio Project

Showcase everything you've learned with a real-world portfolio project for a brand of your choosing. Every class, you'll be provided with clear steps to iteratively develop your final project. By the end of the course, you'll have created a holistic digital marketing strategy to be shared in your portfolio.

project screenshots

View Pricing, Financing Options, and More in the Course Package

View the Course Package to access:

  • Pricing details
  • Financing options
  • Employer sponsorship

Earn a BrainStation Digital Marketing Certificate

Upon completing BrainStation's Digital Marketing Course, you'll receive an industry-recognized professional certificate to share with your network and showcase all that you've learned. BrainStation certificates are formatted for sharing on LinkedIn.

Learn in our State-of-the-Art Virtual Classroom

Instructor-Led Live Lectures, From the Comfort of Your Home

Learn from BrainStation’s industry-expert instructors through real-time, interactive classes in an engaging classroom environment.

Interactive, Project-Based Learning

Join breakout room sessions in smaller teams as part of BrainStation’s hands-on courses, where you will collaborate and learn together.

Community Beyond the Classroom

Engage with your classmates and instructors in BrainStation’s Slack community, where you’ll receive updates and support throughout your course.

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Kelsey Rizzo

Kelsey Rizzo

Social Media Coordinator at Major League Baseball (MLB)

I wanted to learn from industry professionals. You can only learn so much from college and university courses and they tend to be taught by those who retired from their trade. BrainStation's Digital Marketing Certificate Course is what helped me be more confident and certain about my love and understanding for social media and digital marketing.

Read Full Testimonial
James A.

James A.

Product Designer

The BrainStation Digital Marketing course was a great way for me to step up my digital marketing career. It covered all the key factors to get your start in a digital marketing career or to help you bring your digital skills from before back to life.

Looking forward to taking more classes to ramp up my knowledge and career.

Set Password

You already have an account with BrainStation, but you still need to set up a password.