SEO Courses Overview
Develop a Search Engine Optimization Strategy
In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.
Earn a BrainStation Search Engine Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Search Engine Marketing Tools
Your Final Search Engine Marketing Project
With a brand of your choosing, conduct keyword research and develop an SEO strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.
What You'll Learn
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
Head of EMEA at Shopify Plus
VP, Brand & Integrated Marketing at Refinery29
Head, Shaping the Future of Media at World Economic Forum
Senior Product Manager at The New York Times
ECD at Wealthsimple
VP, Digital Strategy & Product at Chipotle
Head of Marketing at Google
Senior Data Scientist at Squarespace
Chief Product Officer at Ellevest
SVP, Data Science and Engineering at Shopify
Co-founder and CEO at Wealthsimple
GM & VP of Product at Shopify
VP of Marketing at Chief
Interested in what a typical day looks like?
Our campuses are designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
Each of our campuses is a unique tech community hub, with immersive classes, flexible corporate training, industry events, expert panel discussions, and more.
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse.
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemonRead Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Learn in One of Our State-of-the-Art Campuses
BrainStation has three campuses in three of North America's fastest growing tech hubs. Take a course in one of our beautiful campuses or online in the comfort of your own home or office.
460 King St W
455 Granville St
New York City, NY
Speak with a Learning Advisor
Join a network of over 100,000 professionals who have transformed their career through BrainStation.
Find out if you're eligible for a BrainStation scholarship
Learn more about BrainStation certificate courses and diploma programs
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