Search Engine Marketing Course Overview
Develop a Search Engine Marketing Strategy
In this SEO and SEM Analytics course, use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.
Earn a Brainstation Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Industry Tools
Your Final Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.
What You'll Learn
Interested in what a typical day looks like?
Our campuses are designed to inspire creativity, collaboration, and focused learning, with bright, engaging classrooms, multifunctional event spaces, and comfortable lounges.
Each of our campuses is a unique tech community hub, with immersive classes, flexible corporate training, industry events, expert panel discussions, and more.
Stay connected (and caffeinated) with fellow classmates and instructors at Quantum Coffee, our very own coffeehouse.
The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
Regional Community Lead at
"The highlight was definitely the people. The instructors are really down-to-earth, I met some new people, and it felt like a family. The people who are in the classes are all working to better themselves and are real go-getters, I think that's what makes the class so special."
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
Monthly Payment Plans
Split your tuition into smaller monthly payments.
Get your tuition reimbursed by your employer.
We offer a range of scholarships to make learning more accessible.
Learn in One of Our State-of-the-Art Campuses
BrainStation has three campuses in three of North America's fastest growing tech hubs. Take a course in one of our beautiful campuses or online in the comfort of your own home or office.
460 King St W
455 Granville St
New York City, NY
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