Search Engine Marketing Course

In the online Search Engine Marketing (SEM) course, you’ll use keyword research, Search Engine Optimization (SEO), link-building, and pay-per-click (PPC) research to develop a comprehensive SEM plan.

The course provides an in-depth overview of search engine and content marketing, but can be considered beginner-friendly.

Yes, when you complete the SEM course, you will earn your certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market when applying for digital marketing positions.

BrainStation offers some of the most competitive payment options for SEM training, with a range of flexible plans and scholarship opportunities.

These include:

• Monthly payment installments

  Allowing you to split your tuition into smaller monthly payments.

• Employer sponsorship

  Get your tuition reimbursed by your employer.

• Scholarships

  We offer a range of scholarships to make learning SEM more accessible.

BrainStation’s SEM course was created for those who have some experience with digital marketing, but are looking to get started with content marketing, link-building strategies, and generally have a better handle on search engines and SEM. There are no prerequisites for this course.

By enrolling in the SEM course, you can expect to learn from Instructors experienced in SEM, including local SEO strategy and on-page optimizations. You’ll collaborate with like-minded, ambitious professionals keen to boost their digital marketing skills.

From an educational point of view, 80 percent of learners at BrainStation have a post-secondary education, with 20 percent having earned a Master’s degree or PhD.

Professional backgrounds vary, but can include marketers looking to boost their content marketing skills or seo strategy, entrepreneurs who want to learn how to market their brands, or sales professionals who want to better understand digital marketing and work more cross-functionally with their team.

Throughout the SEM course, you will learn to work with tools that help you become a more efficient and effective digital marketer.

You’ll get hands-on experience with Google Ads, Google Analytics, Screaming Frog, and Moz to help you build cohesive campaigns.

The following roles draw heavily on digital marketing and can be entry-level, or more senior-level positions:

• Demand Generation Specialist
• Growth Marketer
• Digital Marketing Specialist
• Product Marketer
• Brand Marketer
• PPC Specialist
• Email Marketing Specialist
• Content Marketing Specialist
• SEO/SEM Marketer

Many companies choose SEM and SEO as their primary growth channel. After completing this course, you’ll be able to effectively contribute to a digital marketing team looking to organically build their audience.