Certificate Course
Search Engine Marketing Course
In Person or Online
View the Search Engine Marketing course package for pricing and curriculum details.
Search Engine Marketing Course Overview
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Develop a Search Engine Marketing Strategy
In this SEO and SEM Analytics course, use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
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Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
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Optimize ROI
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.
Earn a BrainStation Search Engine Marketing Certificate
When you complete your course, you will earn a BrainStation certificate, which can boost your LinkedIn profile and resume, helping you stand out in the job market.
Master Search Engine Marketing Tools
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Google Ads
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Google Analytics
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Screaming Frog
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Moz
Your Final Search Engine Marketing Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.
What You'll Learn
Search Engine Optimization
Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.
Search Engine Marketing
Learn to leverage Google's Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
Google Analytics
Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.
Learn From Industry Leading Guest Speakers
BrainStation students get access to exclusive guest lectures and panel discussion events led by some of the world's leading subject matter experts and professionals.
Recent Industry Guests
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Michael Ayeoola
Senior Product Manager at The New York Times
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Fab Dolan
Head of Marketing at Google
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Laura Elsener
Senior Data Scientist at Squarespace
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Satish Kanwar
GM & VP of Product at Shopify
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Michael Katchen
Co-founder and CEO at Wealthsimple
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Kirstine Stewart
Head, Shaping the Future of Media at World Economic Forum
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Shimona Mehta
Head of EMEA at Shopify Plus
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Mike Giepert
ECD at Wealthsimple
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Clare Carr
VP of Marketing at Chief
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David Lennie
SVP, Data Science and Engineering at Shopify
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Alexandria Stried
Chief Product Officer at Ellevest
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Nicole West
VP, Digital Strategy & Product at Chipotle
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Samantha Yu
VP, Brand & Integrated Marketing at Refinery29
Interested in what a typical day looks like?
The BrainStation Experience
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Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
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Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
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Leverage Synapse
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."
"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."
"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."
What our students say
The highlight was definitely the people. I think that's what makes the class so special.
Max Smillie, Regional Community Lead & Hub Curator at lululemon
Read Full Story
Join a Community of World-Class Professionals
When you take a BrainStation course, you are learning with the very best. Enroll today to tap into a global network of instructors and students at some of the most innovative organizations in the world.
Flexible Payment Options
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about course fees and payment options, view our course package.
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Monthly Payment Plans
Split your tuition into smaller monthly payments.
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Employer Sponsorship
Get your tuition reimbursed by your employer.
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Scholarships
We offer a range of scholarships to make learning more accessible.
Please be advised: all scholarships must be approved and applied prior to enrollment in a BrainStation course or program.
Learn in One of Our State-of-the-Art Campuses
BrainStation has three campuses in three of North America's fastest growing tech hubs. Take a course in one of our beautiful campuses or online in the comfort of your own home or office.
Toronto
460 King St W
Toronto, ON
M5V 1K7
Vancouver
455 Granville St
Vancouver, BC
V6C 1T1
New York
503 Broadway
New York City, NY
10012
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