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Exclusive Event

Marketing Evenings NYC: Driving Brand Relevance and Growth Through Cultural Moments

Join us for a conversation with Kiara Whitehead, Senior Manager, Culture Marketing Events at Red Bull. Kiara will share how brands can create meaningful cultural moments that resonate locally while strengthening global brand identity.

  • BrainStation New York
  • Thu, Apr 16, 2026
  • 2026-04-16T22:00:00.0000000Z  –  2026-04-17T00:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Kiara Whitehead

    Kiara Whitehead

    Senior Manager Culture Marketing Events

Kiara Whitehead

Senior Manager Culture Marketing Events

RedBull

Drawing from her experience at Red Bull, Kiara Whitehead will explore how global brands activate local communities, design memorable experiences, and turn cultural relevance into long-term impact.

  • Kiara Whitehead

    Kiara Whitehead

    Senior Manager Culture Marketing Events

    Kiara Whitehead is Senior Manager of Culture Marketing & Events at Red Bull, where she leads initiatives that connect the brand with emerging culture across music, art, and creative communities. She focuses on building authentic partnerships, producing impactful events, and creating experiences that bring Red Bull’s culture-driven marketing strategy to life for audiences around the world.

Exclusive Event

Event Overview

Cultural moments shape how brands connect with audiences. Kiara Whitehead shares how Red Bull balances global strategy with local authenticity, builds community through events, and measures the real impact of culture-driven marketing.

  • 01

    Local Versus Global

    Learn how global brands maintain a consistent identity while empowering local teams to create culturally relevant activations that resonate in their markets.

  • 02

    Community as a Catalyst

    Discover how cultivating authentic communities can amplify brand storytelling, deepen engagement, and create moments that people want to participate in and share.

  • 03

    Driving Impact Through Culture

    Explore how culture-first campaigns translate into measurable growth, from brand awareness and loyalty to long-term cultural relevance.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

How to Get Here

BrainStation New York

136 Crosby St, 4th Floor, New York City, NY 10012

Get Directions

  1. Finding Your Way

    Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.

  2. Entering The Building

    A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

New York Map

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation New York
  • Thu, Apr 16, 2026
  • 2026-04-16T22:00:00.0000000Z  –  2026-04-17T00:00:00.0000000Z
Purchase Tickets

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