Search Engine Optimization (SEO) Workshop in Toronto
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When it comes to building brand exposure, Search Engine Optimization (SEO) is a Digital Marketer's best friend. With an SEO strategy, businesses have the ability to boost their organic search ranking; when you consider how often you turn to Google to make purchase decisions, this provides huge value. Good SEO is particularly important if you're looking to increase your online presence and working with a small budget.
What You'll Learn
- SEO Principles + Google Ranking Learn what factors affect a website’s searchability.
- SEO Site Audits Review a website strategically and make recommendations for improvement.
- Backlink Analysis Learn key tactics to boosting your website’s search ranking such as Link Building.
- Google Algorithm Updates Be in the know of how and why Google ranks websites.
- Content Optimization Learn how to constantly iterate on website copy to maximize its SEO ranking.
- Introduction to Local SEO How to improve searchability on a local level.
What You'll Get
- A comprehensive SEO strategy for a website, whether for personal or business
- Solid understanding of major tools, as well as additional resources & readings
- Hands-on, interactive learning experience with an industry expert
- Catered lunch