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Part-Time (Chicago)

Search Engine Marketing

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Search Engine Marketing Certificate Course

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4.4 out of 5 stars
4.5 out of 5 stars
4.7 out of 5 stars
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Drive Web Traffic and Optimize Your Ad Spend

  • Develop a Search Engine Marketing Strategy

    Use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.

  • Drive Web Traffic and Lead Generation

    Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.

  • Optimize ROI

    Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.

Master Industry Tools

  • Google Ads

  • Google Analytics

  • Screaming Frog

  • Moz

Your Final Project

With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your certificate.

What You'll Learn

Search Engine Optimization

Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then understand how to improve your ranking by creating great copy.

Search Engine Marketing

Learn to leverage Google's Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.

Google Analytics

Learn to to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behaviour.

Interested in what a typical day looks like?

The BrainStation Experience

  • Learn Cutting-Edge Techniques

    Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.

  • Gain Hands-On Experience

    Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.

  • Leverage Synapse

    Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.

What Our Students Are Saying

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

5

"My experience at BrainStation was nothing short of fantastic. The staff is extremely professional, insightful, and attentive. The facilities are superb and create an ideal environment for both learning and networking. I would definitely consider taking another BrainStation course to continue my professional development."

David

5

"The best part of my experience with BrainStation was the great Instructors and the well-organized course materials. I was very impressed with what we did in the class, which was heavily focused on hands-on projects."

Sonny

5

"I've taken multiple professional development courses and BrainStation has by far been my favorite experience ... the teachers are professionals in the industry and always seem to be willing to take extra time outside of class to make sure you're staying up to speed."

Ashleigh

“I wanted to complement my MBA, which is focused on brand management, with something current, and this online course gave me the hands-on SEO and SEM experience I need. Best of all, I was being able to learn it all from the comfort of my home.”

Payment Options

Learn Now, Pay Over Time

BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.

To learn more about your payment options, view our course package.

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