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Certificate (Seattle)

Search Engine Marketing

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PROFESSIONAL CERTIFICATION

Search Engine Marketing Course Seattle

  • Live Classroom
  • Part-Time
  • Expert Instructors

Leverage SEM and SEO tools to implement organic and paid search strategies that drive traffic, improve brand presence, and support business growth.

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Next Kickoff:

January 18

6:30 pm - 9:30 pm EST

Enroll Now

Limited Capacity

Find a class that fits your schedule.

4.5 out of 5 stars Google
4.7 out of 5 stars Course Report
4.8 out of 5 stars Switchup

Learn Search Engine Marketing

The majority of online activity begins with a search, where search engines can capture intent from potential customers and direct them to your business. In BrainStation’s SEO course, you will build Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills that will help you drive website traffic, reach target audiences, build brand awareness, and optimize your digital presence.

Learn SEO and SEM

Online classroom. Live and expert-led.

Build SEM and SEO skills

Ideal for learners looking to upskill.

Prepare for SEM and SEO jobs

Build an interview-ready SEO portfolio project.

SEM and SEO Certification

Earn a BrainStation Search Engine Marketing Certificate.

SEO Courses

Ready to get started learning SEO and SEM? Take BrainStation’s Search Engine Marketing courses online or in-person at any of our campuses. See below for our list of upcoming SEO courses.

First Class Last Class # of Classes Class Times
January 18 March 22 March 22 10 Wednesdays 3:30pm - 6:30pm PST Enroll Now
March 14 May 16 May 16 10 Tuesdays 3:30pm - 6:30pm PDT Enroll Now
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This Course is Offered Online in Seattle

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This Course is Offered Online in New York

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This Course is Offered Online in Toronto

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This Course is Offered Online in Vancouver

Unit 1

Introduction to SEO

Launch into the first unit of BrainStation’s Search Engine Marketing course by gaining a strong understanding of search engine optimization (SEO) and search engine marketing (SEM). Gain an overview of how search engines work, and learn how different approaches toward advertising on search engines —paid search vs organic search — can be combined to deliver results. You'll also become familiar with key SEO tools and important concepts that will prepare you for the advanced work ahead.

  • Google Ads & Keyword Planner
  • Screaming Frog
Key Skills:
Keyword Research
Basic SEO Audits

Search Engine Marketing

Gain a well-rounded understanding of search by exploring how search engines work, comparing organic and paid search marketing approaches, and learning about keyword research, SEO marketing, and other essential digital marketing concepts.

Learn SEO Tools

Dive deep into search engine optimization by getting familiar with Google Ads and Screaming Frog. Explore the interface, and gain exposure to key features to prepare yourself for more advanced course work.

Perform an SEO Audit

Apply your new skills and knowledge to conduct a basic SEO audit on real websites. Uncover key issues and explore areas of improvement.

Unit 2

Organic Search

Search engine optimization and organic search efforts are crucial to boosting a website’s position in search engine results pages. While it takes time for the benefits of an SEO campaign to be realized, boosting your website SEO will pay dividends well into the future, providing consistent and valuable online traffic. In the second unit of our SEO course, dive deep into organic search, and learn the SEO techniques needed to build an organic presence and improve your search engine ranking.

  • Unit 2 tool: google-search-console.svg
  • Unit 2 tool: moz.svg
  • Unit 2 tool: ahrefs.svg
Key Skills:
SEO Content Strategy
Structured Data
Backlink Strategy
Backlink Audits
Local SEO

SEO Content Strategy

Content is at the heart of any website. Learn the right approach to SEO content writing, including blog posts, landing pages, and more.

Backlinks

SEO backlinks are critical to boost your visibility to users and credibility with search engines. Learn how to get backlinks and how to use backlik checker tools.

Explore Local SEO

Local SEO is a powerful tool and differentiator for businesses, leveraging their local presence to improve search results. Learn about local SEO solution and local SEO strategy, and practice your analysis through a site audit.

Uncover Hidden Issues

Learn to navigate Google Search Console, an SEO tool used to uncover issues with websites and help optimize their presence on Google's search results. Explore important features used to keep your site healthy and manage issues.

Unit 3

Paid Search

Paid search and Pay-Per-Click (PPC) marketing are the other half of the equation for building a strong search presence. Paid search allows brands to understand what customers are looking for, reach them with precision, and deliver compelling messaging. In this unit of our SEO class, you'll learn how advertising in search engines works, and apply the skills needed to create impactful targeted ads that resonate with your target audience.

  • Google Ads & Keyword Planner
Key Skills:
Search Advertising
Display Advertising
Ad Copywriting
Remarketing Fundamentals

Paid Advertising

Set yourself up for success by learning important technical concepts, including how search advertising works and what factors support a high-quality, high-ranking ad.

Keyword Research

Choosing the right keywords is an integral component of any successful advertisement. Match customer intent, reach the right audience, and advertise competitively by learning to find keyword opportunities.

Marketing Campaign Planning

Learn how search campaigns are structured and practice creating ads, writing ad copy, and planning a paid search approach that will advance your marketing objectives.

Display Ads

Learn about display advertising as part of Google Ads, and leverage advanced search marketing concepts to improve your ad targeting and results.

Unit 4

Search Analytics

Build a well-rounded search engine marketing skill set by exploring analytics and measurement. By collecting the right data and analyzing the results, you'll be able to identify areas of optimization and drive greater returns on the time, money, and effort invested. In the final unit of BrainStation’s SEO training course, you'll explore how to use Google Analytics and Google Tag Manager, industry-standard tools to support your SEO campaigns.

  • Google Analytics
  • Google Tag Manager
Key Skills:
Search Analytics
Tag Measurement & Tracking

Learn Google Analytics

Data-driven decision making is an important part of successful search engine marketing. Learn how to operate Google Analytics to view key metrics and uncover insights around your search engine optimization efforts.

Explore Google Tag Manager

Expand your analytics and measurement capabilities by using Google Tag Manager to set custom parameters. Explore this powerful search engine marketing tool and learn how to use this to keep track of what matters most for you.

SEO Course Instructors

Instructors in BrainStation’s Search Engine Marketing and SEO courses are experienced marketing professionals who work at the world's most innovative companies. You’ll learn from experts in their field with years of experience, ensuring that you're learning the most up-to-date and practical skills companies around the world are looking for.

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Sandra Hoefler

Sandra Hoefler

Director of Performance Marketing at Ticketmaster

Seun Shobande

Seun Shobande

Consumer Marketing Lead at Instagram

Lauren Powell

Lauren Powell

Social Listening & Analytics Lead at PepsiCo

Kayla Cabilin

Kayla Cabilin

Marketing Strategist at Snap Inc.

Michael Palombo

Michael Palombo

US Content Partnerships at Twitter

Industry-Led SEO Training

BrainStation partners with industry experts when building all of our courses, ensuring every course covers the latest industry-relevant topics and tools businesses need. We continue to work with our network of experts to update our courses so they're always up to date.

Build a Search Engine Marketing Plan

Showcase everything you've learned with a real-world search marketing portfolio project by creating and presenting your own search engine marketing plan. By the end of the course, you'll have completed an SEO audit accompanied with recommendations, developed a PPC advertising or paid search advertising strategy, and created a digital marketing analytics plan as part of your final project.

project screenshots

View Tuition, Financing Options, and More in the Course Package

View the Course Package to access:

  • Tuition details and scholarships
  • Financing options
  • Employer sponsorship

Earn a Search Engine Marketing Certificate

Upon completing BrainStation's Search Engine Marketing Course, you'll receive an industry-recognized professional SEM certificate to share with your network and showcase all that you've learned. BrainStation certificates are formatted for sharing on LinkedIn.

What Our Graduates Are Saying

Dylan Hebb

Dylan Hebb

Senior Consultant at Content Bloom

When you take a BrainStation course, you're learning with some of the very best in the industry. You collaborate with product managers, digital strategists, UX designers, and all kinds of other backgrounds.

#brainstation #BeFutureProof #LearningAtBrainStation #remotelearning

Andrew Gosine

Andrew Gosine

Product Designer

Our instructor... was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

Fiona Mascarenhas

Fiona Mascarenhas

Digital Marketing Manager in Acquisition Marketing at Scotiabank Digital Factory

Since most of my past experience revolved around the creative side of marketing, I was able to further develop my left-brain skills including data analytics and strategy, which was crucial to the success of my career path change. Due to the nature of the course structure, I felt like I got an inside track to a Digital Marketing role where I could observe and learn the basics about the job before getting thrown into the real world.

Read Full Testimonial
Kaitlin Davidson

Kaitlin Davidson

I cannot say enough good things about BrainStation and all of their courses! I have most recently taken the Search Engine Marketing Course through their online platform and finished with 100x more marketing knowledge and resources than before. The instructor was excellent. He is an SEM/SEO expert and provided many relevant industry examples for everything we learned. He also gave us a TON of helpful websites and resources for our own work.

Join our growing community of 15,000+ alumni.

SEO Certification FAQs

SEO 101

What Can I Learn in an SEO Course?

BrainStation’s SEO course begins by establishing your foundations in search engine marketing (SEM), search engine optimization (SEO), and digital marketing more generally. In BrainStation's search engine optimization course, you'll learn how to leverage different SEO tools, marketing techniques, search engines, and paid search advertising to grow and engage your audiences online.

Our search marketing course helps learn how to perform keyword research, conduct a competitive analysis, and ultimately create a strong content marketing strategy that can boost the ranking of website content and affect organic search results on major search engines.

In addition, the third unit of our SEO certification course covers paid search strategies, including PPC (Pay-Per-Click) marketing, search advertising, and display ads. Finally, you will dig into search and digital marketing analytics, teaching you how to leverage those powerful statistical tools to improve your marketing ROI and boost the efficiency of your SEO efforts.

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