Search Engine Marketing Course Overview
Develop a Search Engine Marketing Strategy
In this SEO and SEM Analytics course, use search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan.
Drive Web Traffic and Lead Generation
Create and measure targeted SEM ad campaigns to drive web traffic and improve overall lead generation.
Measure, analyze, and adjust SEM campaigns using Google Analytics and Google Ads to ensure maximum returns.
Master Industry Tools
Your Final Project
With a brand of your choosing, conduct an SEO audit and develop a PPC strategy, implementing Google Analytics to measure performance. You will then present your suggestions in a client-facing presentation to earn your SEO and SEM Analytics certificate.
What You'll Learn
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The BrainStation Experience
Learn Cutting-Edge Techniques
Taught by Instructors with experience working in the field, learn the most in-demand concepts, skills, and tools.
Gain Hands-On Experience
Work on projects in a collaborative setting to apply new concepts and techniques and develop your skills.
Use Synapse, BrainStation's intuitive, data-driven learning platform to access course content, as well as additional quizzes, challenges, and resources.
What Our Students Are Saying
Learn Now, Pay Over Time
BrainStation offers some of the most competitive payment options for digital learning, with a range of flexible plans and scholarship opportunities.
To learn more about your payment options, view our course package.
Choose a payment plan with up to