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Panel Discussion

Future of Marketing | Experts from Google, Uber, Shopify, SickKids P&G, SID LEE

Thursday January 24th, 2019

6:15 - 8:00 PM

460 King St W

Details

$45.00

What You Get
Sold Out

Speakers From

Event Details

*EVENT IS SOLD OUT! If you are interested in attending, please arrive between 6:00pm-6:15pm for the chance to purchase a ticket at $45.00+tax, cash only. First come, first serve.*

Curious about the evolution of marketing within the digital landscape? Want to know how to stay relevant? Join us for a panel discussion with experts who will share real-world insights on the quickly evolving marketing world.

80 percent of marketing departments planned to increase their digital marketing budgets over the next year. As such, there is clearly an increasing need and sea change in the industry. From understanding user demographics and conducting investigative research, to creating engaging content and finding appropriate channels of communication–digital marketers today are being counted on to new consumers and keep their current audience engaged.

 What methods are on the horizon? Join us to learn how companies are using digital initiatives to stay ahead of the their competitors; and how to move beyond traditional strategies to accelerate business growth–whether you work for a small, medium, or large business. If you're curious about what the future has in store, RSVP today to save your seat.

Use #BrainStationTO @BrainStationTO and join the conversation digitally!

*Event is non-refundable and non-transferable.

*This event is being recorded and may be live-streamed or broadcast on the Internet, which may include your voice or image. By attending, you consent to this.

Speakers

Heather Clark

Heather Clark

Vice President, Direct and Digital Marketing at SickKids Foundation

Heather Clark joined SickKids Foundation in 2016. She is responsible for driving innovation and growing the direct and digital marketing portfolio to increase fundraising revenue. Heather is an accomplished senior marketer with experience in B2B and B2C marketing, including brand strategy, mass media advertising, digital marketing and direct marketing. She has worked with some of the world’s biggest brands such as Coca-Cola, Maclean’s and Today’s Parent.

Lindsay Reynolds

Lindsay Reynolds

Performance Marketing and Innovation Lead at Procter & Gamble

As P&G Canada’s performance marketing lead, Lindsay is transforming how brands learn and grow. Her team delivers agile experimentation to innovate using digital media and direct-to-consumer platforms. She is experienced running million-dollar portfolios and building iconic campaigns such as “Like A Girl” and “Thank you, Mom.” Lindsay is a champion for women and girls, and volunteers with Forward Together and Girl Guides of Canada.

Lindsay Liptok

Lindsay Liptok

Head of Marketing at Uber

Lindsay is a seasoned marketer with experience developing high performing teams, leading integrated campaigns, and designing customer-focused content strategies. Currently, Lindsay is the Head of Marketing at Uber Canada for their ridesharing business. Her team leads rider and driver campaigns, CRM, and strategic partnerships. Prior to Uber, Lindsay led B2B marketings team at Oracle and Intel. 

Joan Mweu

Joan Mweu

Growth Email Marketing at Shopify

Joan is a creative, dynamic and strategic‐thinking marketing professional with over seven years experience in Growth, Lifecycle and Offline Marketing. Prior to Shopify, she specialized in marketing with the Aga Khan Museum and The Senators Sports and Entertainment. Prior, she focused on branding and fundraising marketing with Aga Khan Foundation Canada and corporate sales activation with Ottawa Senators Sports and Entertainment Group.

Jon Crowley

Jon Crowley

Director of Strategy at SID LEE

Jon Crowley is a Strategy Director at Sid Lee in Toronto. He’s interested in defining brands, understanding people, and helping them fall in love with things. He’s spent the last decade working in industries ranging from public transit, to fast food, to pharmaceuticals. Jon is engaged in the interplay between mass and targeted, traditional and digital, and brand and consumer. Previously he’s worked at agencies including Cossette, Publicis, and Weber Shandwick.

Elana Chan

Elana Chan

Head of Customer Marketing, Brand & Reputation at Google Canada

As the Head of Customer Marketing and Brand & Reputation at Google Canada, Elana leads a team whose mission is to help Canadian businesses succeed online. With over a decade of marketing experience, she has a deep understanding of what it takes to grow all types of business. She built iconic brands at Apple and Unilever, and scaled the startup, Jetsetter to sell to TripAdvisor. She is also a Global Advisor for G(irls)20 because ceilings don’t shatter themselves.

Topics of Discussion

  • Offline vs. online marketing and their respective advantages to challenges
  • How to engage increasingly educated customers
  • The customer journey including engagement and retention
  • How to optimize digital marketing channels and increase conversion metrics
  • How to effectively deliver products to end users
  • Marketing trends–what works and what to look out for

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Sold Out

Toronto Campus

460 King St W
Toronto, Ontario M5V 1K7

Toronto

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Thursday January 24th, 2019

6:15 - 8:00 PM

460 King St W

Details

$45.00

What You Get
Sold Out

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