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*EVENT IS SOLD OUT! If you are interested in attending, please arrive between 6:00pm-6:15pm for the chance to purchase a ticket at $45.00+tax, cash only. First come, first serve.*
Curious about the evolution of marketing within the digital landscape? Want to know how to stay relevant? Join us for a panel discussion with experts who will share real-world insights on the quickly evolving marketing world.
80 percent of marketing departments planned to increase their digital marketing budgets over the next year. As such, there is clearly an increasing need and sea change in the industry. From understanding user demographics and conducting investigative research, to creating engaging content and finding appropriate channels of communication–digital marketers today are being counted on to new consumers and keep their current audience engaged.
What methods are on the horizon? Join us to learn how companies are using digital initiatives to stay ahead of the their competitors; and how to move beyond traditional strategies to accelerate business growth–whether you work for a small, medium, or large business. If you're curious about what the future has in store, RSVP today to save your seat.
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*Event is non-refundable and non-transferable.
*This event is being recorded and may be live-streamed or broadcast on the Internet, which may include your voice or image. By attending, you consent to this.
Vice President, Direct and Digital Marketing at SickKids Foundation
Heather Clark joined SickKids Foundation in 2016. She is responsible for driving innovation and growing the direct and digital marketing portfolio to increase fundraising revenue. Heather is an accomplished senior marketer with experience in B2B and B2C marketing, including brand strategy, mass media advertising, digital marketing and direct marketing. She has worked with some of the world’s biggest brands such as Coca-Cola, Maclean’s and Today’s Parent.
Performance Marketing and Innovation Lead at Procter & Gamble
As P&G Canada’s performance marketing lead, Lindsay is transforming how brands learn and grow. Her team delivers agile experimentation to innovate using digital media and direct-to-consumer platforms. She is experienced running million-dollar portfolios and building iconic campaigns such as “Like A Girl” and “Thank you, Mom.” Lindsay is a champion for women and girls, and volunteers with Forward Together and Girl Guides of Canada.
Head of Marketing at Uber
Lindsay is a seasoned marketer with experience developing high performing teams, leading integrated campaigns, and designing customer-focused content strategies. Currently, Lindsay is the Head of Marketing at Uber Canada for their ridesharing business. Her team leads rider and driver campaigns, CRM, and strategic partnerships. Prior to Uber, Lindsay led B2B marketings team at Oracle and Intel.
Growth Email Marketing at Shopify
Joan is a creative, dynamic and strategic‐thinking marketing professional with over seven years experience in Growth, Lifecycle and Offline Marketing. Prior to Shopify, she specialized in marketing with the Aga Khan Museum and The Senators Sports and Entertainment. Prior, she focused on branding and fundraising marketing with Aga Khan Foundation Canada and corporate sales activation with Ottawa Senators Sports and Entertainment Group.
Director of Strategy at SID LEE
Jon Crowley is a Strategy Director at Sid Lee in Toronto. He’s interested in defining brands, understanding people, and helping them fall in love with things. He’s spent the last decade working in industries ranging from public transit, to fast food, to pharmaceuticals. Jon is engaged in the interplay between mass and targeted, traditional and digital, and brand and consumer. Previously he’s worked at agencies including Cossette, Publicis, and Weber Shandwick.
Head of Customer Marketing, Brand & Reputation at Google Canada
As the Head of Customer Marketing and Brand & Reputation at Google Canada, Elana leads a team whose mission is to help Canadian businesses succeed online. With over a decade of marketing experience, she has a deep understanding of what it takes to grow all types of business. She built iconic brands at Apple and Unilever, and scaled the startup, Jetsetter to sell to TripAdvisor. She is also a Global Advisor for G(irls)20 because ceilings don’t shatter themselves.
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