Leaders in Marketing: Growing Audiences & Innovating in Music
Join us for an insightful discussion on how today’s leading music brands are reshaping artist growth and audience engagement. From platform partnerships to immersive fan experiences and authentic brand integration, this event will explore how marketers are building cultural relevance at global scale.
- BrainStation New York
- Thu, Jun 5, 2025
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2025-06-05T22:00:00.0000000Z –2025-06-05T23:30:00.0000000Z
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136 Crosby St, 4th Floor, New York City, NY 10012 How to get here
- $35
Hear From Industry Leaders
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Olivia Nelson
Senior Director, Music Product Marketing
Olivia Nelson is a music marketing executive with deep expertise across product marketing, go-to-market strategy, creative production, and brand. She currently leads Music Product Marketing at Ticketmaster, shaping tour strategies for artists like Beyoncé and Coldplay. Previously, she led global brand campaigns at Amazon Music for artists including Kendrick Lamar.
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Laura Svejnar
Head of Integrated Marketing at Amazon Music
Laura is a Senior Marketing Executive with 16+ years of experience in advertising, CPG brand management, and tech marketing (B2B & B2C). She has led bold 360º acquisition, retention, and partnership strategies for brands like Amazon. Holding an MBA in Marketing & General Management, she's passionate about building and scaling brands.
Leaders in Marketing
Thought Leadership Event
Hear from Olivia Nelson of Ticketmaster and Laura Svejnar of Amazon Music as they unpack how their teams are creating fan-first experiences, integrating marketing and product, and shaping some of the industry’s most iconic campaigns—helping artists like Beyoncé, Coldplay, and Kendrick Lamar reach audiences around the world.
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01
Platforms as Growth Partners
Discover how platforms are evolving from distribution channels to strategic collaborators, co-creating campaigns that help artists grow from niche followings to global fanbases.
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02
Designing Seamless Experiences, Online and IRL
Today’s fans have higher expectations than ever before. Marketers are creating immersive, multi-platform moments that serve as cultural touchpoints - turning events into movements.
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03
Enabling Artist Growth with Marketing
Artist-first marketing means meeting fans authentically. We'll explore how brand partnerships and storytelling enhance the music, support artist identity, and drive lasting growth.
How to Get Here
BrainStation New York
136 Crosby St, 4th Floor, New York City, NY 10012
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Finding Your Way
Located on Crosby St just south of Houston between Broadway and Lafayette, just steps away from the Lafayette B D F M train.
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Entering The Building
A BrainStation team member will be waiting for you at the elevators to take you to the 4th floor.
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Once You're Inside
Our staff will be there to greet you at the campus reception.
Get Started
Reserve Your Spot
Join industry professionals who will guide you toward starting and building a career in tech.
- BrainStation New York
- Thu, Jun 5, 2025
-
2025-06-05T22:00:00.0000000Z –2025-06-05T23:30:00.0000000Z
-
136 Crosby St, 4th Floor, New York City, NY 10012 Get Directions
- $35
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