Creators of London: How The Salad Project Reimagined the Customer Experience

Join Florian de Chezelles and James Dare, Co-Founders of The Salad Project, for a conversation on how they set out to build more than just a restaurant, they built an experience.

BrainStation London
Tue, Feb 24, 2026
2026-02-24T18:00:00.0000000Z – 2026-02-24T20:00:00.0000000Z

55-57 Rivington St, London How to get here
£20

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80k+ attendees globally
Learn from industry experts
Live Q&A

Florian de Chezelles

Co-Founder
James Dare

Co-Founder

From their first location in Spitalfields to a growing presence across London, The Salad Project has become known for elevating the everyday. In this session, Florian and James will share how they’ve crafted a brand rooted in quality, service, and obsessive attention to detail. Attendees will hear how they built a loyal community by transforming the simple act of grabbing lunch into a memorable, design-driven experience.

Florian de Chezelles

Co-Founder

Florian de Chezelles co-founded The Salad Project, a rapidly growing London-based healthy fast casual brand, where he drives concept innovation, store experience, and brand growth. With a focus on fresh food, customer experience and operational scale, Florian is reshaping the quick-service dining landscape.
James Dare

Co-Founder

James Dare is Co-Founder of The Salad Project, where he leads strategy around expansion, brand positioning and community engagement. Together with his co-founder he’s built a concept that merges convenience, customization and quality, and is accelerating its footprint across London.

01
The Salad Project Journey

Hear how Florian and James turned a single idea into a fast-growing brand by designing every element of their business around the customer experience.
02
Building from the Question: “What Would the Best Look Like?”

Explore how they reverse-engineered every touchpoint, from sourcing and service to brand design and digital experience, to create something truly memorable.
03
Elevating the Ordinary

Learn how The Salad Project carved its niche by bringing care, design, and quality to everyday moments, proving that small details can create a big emotional connection.

Details of the Evening

What's Included

Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

6:00pm Doors Open
6:30pm Event Begins
7:30pm Networking & Refreshments

How to Get Here

BrainStation London

55-57 Rivington St, London

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Finding Your Way

Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.
Entering The Building

Enter through the black gates on Rivington St and look for the BrainStation signs.
Once You're Inside

Our staff will be there to greet you at the campus reception.