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Exclusive Event

Creators of London: How The Salad Project Reimagined the Customer Experience

Join Florian de Chezelles and James Dare, Co-Founders of The Salad Project, for a conversation on how they set out to build more than just a restaurant, they built an experience.

  • BrainStation London
  • Tue, Feb 24, 2026
  • 2026-02-24T18:00:00.0000000Z  –  2026-02-24T20:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Florian de Chezelles

    Florian de Chezelles

    Co-Founder

    The Salad Project
  • James Dare

    James Dare

    Co-Founder

    The Salad Project

From their first location in Spitalfields to a growing presence across London, The Salad Project has become known for elevating the everyday. In this session, Florian and James will share how they’ve crafted a brand rooted in quality, service, and obsessive attention to detail. Attendees will hear how they built a loyal community by transforming the simple act of grabbing lunch into a memorable, design-driven experience.

 

  • Florian de Chezelles

    Florian de Chezelles

    Co-Founder

    Florian de Chezelles co-founded The Salad Project, a rapidly growing London-based healthy fast casual brand, where he drives concept innovation, store experience, and brand growth. With a focus on fresh food, customer experience and operational scale, Florian is reshaping the quick-service dining landscape.

  • James Dare

    James Dare

    Co-Founder

    James Dare is Co-Founder of The Salad Project, where he leads strategy around expansion, brand positioning and community engagement. Together with his co-founder he’s built a concept that merges convenience, customization and quality, and is accelerating its footprint across London.

Exclusive Event

Event Overview

What happens when you design a restaurant from the customer’s point of view, and never stop refining it? In this session, Florian de Chezelles and James Dare share the story behind The Salad Project, a brand built through obsession with the details that matter.

  • 01

    The Salad Project Journey

    Hear how Florian and James turned a single idea into a fast-growing brand by designing every element of their business around the customer experience.

  • 02

    Building from the Question: “What Would the Best Look Like?”

    Explore how they reverse-engineered every touchpoint, from sourcing and service to brand design and digital experience, to create something truly memorable.

  • 03

    Elevating the Ordinary

    Learn how The Salad Project carved its niche by bringing care, design, and quality to everyday moments, proving that small details can create a big emotional connection.

Details of the Evening

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

  • 6:00pm Doors Open
  • 6:30pm Event Begins
  • 7:30pm Networking & Refreshments

How to Get Here

BrainStation London

55-57 Rivington Street, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

London Map

Get Started

Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Tue, Feb 24, 2026
  • 2026-02-24T18:00:00.0000000Z  –  2026-02-24T20:00:00.0000000Z
Purchase Tickets

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