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Exclusive Event

Lunchtime Sessions LDN: Building a Pleasure First Drinks Brand with Botivo

Join us for a lunchtime conversation with Kate Emlyn Jones, Head of Marketing at Botivo, as she shares the story behind building a drinks brand rooted in pleasure. Kate will explore how Botivo carved out its space by focusing on taste, ritual, and experience rather than restriction.

  • BrainStation London
  • Thu, May 7, 2026
  • 2026-05-07T11:00:00.0000000Z  –  2026-05-07T12:00:00.0000000Z
Purchase Tickets
  • 80k+ attendees globally
  • Learn from industry experts
  • Live Q&A
  • Kate Emlyn Jones

    Kate Emlyn Jones

    Head of Marketing

Kate Emlyn Jones

Head of Marketing

Botivo

In a category often defined by what is missing, Botivo chose a different path. Kate Emlyn Jones will unpack the brand’s origin, its positioning as a pleasure-first drink rather than a 0% alternative, and how thoughtful events and experiences bring the brand to life in tangible, memorable ways.

 

  • Kate Emlyn Jones

    Kate Emlyn Jones

    Head of Marketing

    Kate Emlyn Jones is Head of Marketing at Botivo, where she leads brand, growth, and go-to-market strategy to elevate awareness and drive customer engagement. She focuses on creating impactful campaigns and narratives that connect audiences with Botivo’s offerings and support long-term business growth.

Exclusive Event

Event Overview

How do you build a drinks brand without leaning on the 0% label? Kate Emlyn Jones shares how Botivo was born, how it positioned itself around pleasure rather than absence, and how experiential marketing makes the brand real for its community.

  • 01

    The Origin of Botivo

    Learn how Botivo came to life, from early idea to launch, and the key decisions that shaped its identity in a fast-growing drinks category.

  • 02

    Positioning Beyond 0%

    Discover how defining Botivo as a pleasure brand, not an alternative, created stronger emotional resonance and clearer differentiation.

  • 03

    Making the Brand Tangible

    Explore how events, partnerships, and real-world experiences translate positioning into something people can feel, taste, and remember.

Details of the Day

What's Included

  • Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
  • Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.

Have dietary restrictions?

To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.

Agenda

  • 12:00pm Doors Open
  • 12:10pm Event Begins
  • 12:50pm Networking & Refreshments

How to Get Here

BrainStation London

55-57 Rivington St, London

Get Directions

  1. Finding Your Way

    Located 5 minutes from Old Street station or 10 minutes from Liverpool Street station.

  2. Entering The Building

    Enter through the black gates on Rivington St and look for the BrainStation signs.

  3. Once You're Inside

    Our staff will be there to greet you at the campus reception.

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Reserve Your Spot

Spots are limited - purchase your ticket to connect with leaders and professionals at this exciting event.

  • BrainStation London
  • Thu, May 7, 2026
  • 2026-05-07T11:00:00.0000000Z  –  2026-05-07T12:00:00.0000000Z
Purchase Tickets

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