Shaun Burdette is a marketing leader with over 15 years of B2C and B2B experience spanning fintech, financial services, and global education. As Head of B2B Integrated Marketing at PayPal, he drives global programmes that blend brand, media, and demand generation to accelerate business customer growth. He has also led PayPal’s performance and lifecycle marketing efforts across the US, Europe, and Australia, building scalable engines for engagement and revenue. Earlier in his career, Shaun held consumer marketing and product roles at American Express, where he was part of the team that launched Small Business Saturday, now a national US holiday. Shaun’s global, cross-sector perspective shapes his view on the shifts and dynamics that will define marketing in 2026.
Exclusive Event
Event Overview
Join us for an insightful panel discussion featuring marketing leaders as they explore the transformative role of technology in shaping the future of marketing.
01
Human-Centred Marketing in a Digital-First World
Discover how brands are balancing technology and empathy to create marketing strategies that prioritize real human needs - fostering deeper connections, loyalty, and long-term customer relationships.
Learn how leading marketers integrate brand storytelling, content, and acquisition strategies to create cohesive, full-funnel marketing approaches that drive growth.
03
Data-Led Creativity: Where Analytics Meets Innovation
Uncover how brands are merging data-driven insights with creative storytelling to craft compelling campaigns - delivering personalized, high-impact experiences that resonate with modern consumers.
Details of the Evening
What's Included
Gourmet Light Refreshments – Enjoy a curated selection of artisanal bites and small plates, perfect for connecting with colleagues.
Settle in for easy conversation and good company in a warm, welcoming space. With a thoughtful selection of beer and wine on hand, it’s the perfect backdrop for winding down or catching up.
Have dietary restrictions?
To ensure we can accommodate your dietary needs, please inform us at least 48 hours before the workshop start date.
Join Lyft product leaders Béatrice Bunieski and Kristen Shi for an inside look at how Lyft designs, prioritizes, and measures products that create lasting value for riders.
Join us in Toronto to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
Join us in Vancouver as Amanda Lee Smith distills the most valuable lessons she’s learned from interviewing the world’s top marketers, from Nike to Crayola to Aritzia, revealing how today’s best brands think, create, and grow.
Join Natalie Novak, Vice President of Product Strategy & Service Design at JPMorganChase, for a deep dive into how futures thinking is transforming the way products are imagined, built, and scaled.
6:00 PM
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8:00 PM EST
136 Crosby St, 4th Floor, New York City, NY
$45
Natalie Novak
Futurist and Product Leader
Discussion Topics:
Futures & Foresight: The Method Behind the Mindset
The Future of Payments: A Trend Report Live
Reverse Engineering Foresight: How the Report Was Made
Join us in London to explore how artificial intelligence is transforming the way organizations solve diverse and complex problems: supporting ideation, speeding up product development, and streamlining business operations.
Join us in London to discuss how Product Designers are shaping the world’s most innovative digital products by combining creativity, research, and technical skills to solve real user problems.
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