Search Engine Marketing Fundamentals

Thursday October 19th, 2017

6:30 - 8:00 PM

460 King St. West

460 King Street West Enter through the glass doors on Spadina.

Details

$20.00

What You Get
Reserve Your Spot

Event Details

Experience learning SEO/SEM & Analytics at BrainStation with an introductory evening workshop. 

Looking to boost your career potential by learning SEO, Google AdWords & Analytics? BrainStation’s part-time SEO/SEM & Analytics course is an effective medium for achieving your digital goals because it is led by an industry expert, it’s hands-on, and you’re accountable to your Educator and peers. If SEO/SEM & Analytics is something you’re curious to dive deeper into, this 90 minute Intro To SEO/SEM & Analytics Workshop is an excellent precursor to the part-time course and offers a great taste of the BrainStation learning experience.

The workshop will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert and the tools they use when building effective SEO strategies for brands. We’ll also discuss how to use Google AdWords to create paid search and display ads, and dive into Google Analytics to learn about its key features and reporting tools. 

Event is non-refundable and non-transferable.

Topics of Discussion

  • Gain insight into how search engines work
  • Understand the significance of keywords in any search marketing discipline
  • Understand how to conduct basic keyword research to set your search strategy up for success
  • Learn about the utility of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) in marketing strategies
  • Gain exposure to how SEM and SEO differ in execution

Speakers

Kyle McConnell

Kyle McConnell

BrainStation Educator - SEO/SEM/Google Analytics, Digital Marketing at President's Choice Financial

Kyle has been working in Digital Marketing for the past 6 years with a focus in SEM, SEO, Display and Web Analytics. He currently works for Loblaw in the PC Financial division as the Manager of Digital Acquisitions. A few responsibilities include strategy and execution of acquiring new customers for the bank through digital channels like SEM, SEO and affiliate.  

What You'll Get

Insights from industry experts

Snacks & refreshments at our campus

Networking opportunity with like-minded professionals

Reserve Your Spot

Toronto Campus

460 King St. West
Toronto, Ontario M5V 1K7

Toronto

Ready to Start Learning?

Join a dynamic group of like-minded professionals and industry leaders.

Thursday October 19th, 2017

6:30 - 8:00 PM

460 King St. West

460 King Street West Enter through the glass doors on Spadina.

Details

$20.00

What You Get
Reserve Your Spot

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